This document discusses principles of effective social media strategy. It provides tips for developing a social media strategy including generating buzz, engaging audiences, and listening to stakeholders. Additionally, it addresses establishing social media policies, allocating sufficient resources like staff time, overcoming cultural barriers within organizations, scaling efforts, and creating a culture where failures can be learned from. The overall document offers guidance on conceptualizing and implementing an impactful social media strategy.
Ofbci media slideshow (for december 1, 2011)Serve Indiana
Presentation given on December 1, 2011 to Indiana AmeriCorps program directors about media relations and media usage to get the word out about your program
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Ofbci media slideshow (for december 1, 2011)Serve Indiana
Presentation given on December 1, 2011 to Indiana AmeriCorps program directors about media relations and media usage to get the word out about your program
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
Class 1 of the Parasol Community Collaboration's Summer Training Series, Hands-On Social Media.
This class covered what social media is, how to go about understanding it, and why and how to create a social media strategy for a nonprofit or business.
Using Social Media Effectively for Nonprofits: Social Media Lab`
1. Leveraging Social Media:Understanding Strategy and Putting it into Practice Module 2: Principles of Effective Social Media Strategy This project is being generously supported by the David and Lucile Packard Foundation
2. Share Pairs Something you heard that was completely new to you Something you thought about Something that resonated Photo by Franie
4. Generate Buzz Social Content Engage Listen Social Media Strategy Blocks Movement Building with Multi-Channels Support Overall Communications and Internet StrategySupports Offline Action, Change of Behavior, or Impact Outcome
5. Social Content acticaches Social Media: Tactics and Tools Movement Building and Multi-Channel GenerateBuzz Listen Engage 10hr 15hr 20hr Crawl ………..……Walk …….…….. Run ……..…………….Flyl Less Time
6. Share Pairs Something you heard that was completely new to you Something you thought about Something that resonated Photo by Franie
15. “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ” Danielle Brigida
46. Perceptions Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Fear of failure Perception of wasted of time and resources Suffering from information overload already, this will cause more
68. Well, maybe not dead Pick the right metrics to understand what is and what isn’t working
69. Creating A Safe Place To Fail Identify worst case scenarios Develop contingency plans Prepare for the failures
70. Pick a social media project that won’t take much time Write down successes Write down challenges Ask or listen to the people you connect with about what worked and what didn't Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
71. Share Pairs Something you heard that was completely new to you Something you thought about Something that resonated Photo by Franie
Editor's Notes
http://www.flickr.com/photos/delis/4073612774/
http://www.flickr.com/photos/mkuram/3610488258/
http://www.flickr.com/photos/mkuram/3610488258/
This is a listening/engaging system that integrates both traditional media (press mentions) w/social media reputation management. Listening is red – and there are different posts for listening ..
http://www.flickr.com/photos/mkuram/3610488258/
http://www.flickr.com/photos/stefanomaggi/3564156120/Affinity: don't look for numbersWhen looking for influencers, you must not forget that these people will help you generating a lead: it could be a subscription, a purchase, a dialogue or a thousand more actions but the influencer should push influenced to act.So let's rethink it: are you looking for someone who can reach the highest number of users?Probably not. The one you're looking for is a person that can make an impact on the followers and inspire them, move them to act and push them to spread the message he is carrying. Real influence is not measured (only) with numbers. It's fundamental to understand what kind of affinity an influencer has with the audience.Communicate the signal and wipe out the noise by choosing the right people.
The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses