Social Media Presentation delivered 3/22/11 at Portland Community College Pursuit of Employment Event

1. USING SOCIAL MEDIA
FOR JOB SEARCH
“The Pursuit of Employment”
March 22nd 2011
Presenter: Arthur Knepper
Career Specialist at Portland Community College
971.722.2244 arthur.knepper@pcc.edu

2. What is “Social Media”?
What does “Social Media” mean to you?

3. Social Media: Defined
 Social Media is “a group of internet-based
applications that build on the ideological and
technological foundations of Web 2.0, which allows
the creation and exchange of user-generated
content.”
 Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and
opportunities of Social Media“
 Social media is the use of web-based and mobile
technologies to turn communication into interactive
dialogue.
 Wikipedia: http://en.wikipedia.org/wiki/Social_media

4. Social Media is:
 Online exchange of media through connections
 Media = Information
 Text:
Articles, Documents, Blogs
 Images: Photos, Art, Graphics, Cartoons
 Sounds: Music, Speech
 Video: User or professionally generated
 Content is limited only by what can be digitized
 Information transferred via “Platforms”

5. Social Media versus Traditional Media
The biggest difference is:
Now you are a part of the commentary.

6. Media Distinction
Social Media Traditional/Industrial Media
 Social Networks  Newspaper
 LinkedIn, Twitter, MySpace  New York Times, Wall Street
 Blogs Journal, USA Today, The
 WordPress, Blogger, LiveJournal Oregonian
 Wikis  Magazines
Wikipedia, Wetpaint, Wikispaces

 Atlantic, Time, Portland Monthly,
 Work Collaboration National Geographic
Google Docs, Central Desktop, Dropbox

 Television
 Photo/Video Sharing
 Fox, CBS, ABC
 YouTube, Flickr, Photobucket
 Review and Opinion  Film
 Yelp, Customer Lobby  Universal, Pixar, 20th Century Fox

7. Media Distinction Continued
 In some cases, Social Media is a direct replacement
for Industrial Media:
 YouTube,Hulu, Vimeo vs. Television and Film
 Pandora Radio, Slacker vs. AM/FM Radio and CD/MP3
 Wikipedia vs. Encyclopedia Brittanica
 In some cases it is something completely new that
has never been represented in Traditional Media:
 Facebook, Yelp, WordPress, MeetUp, Second Life

8. Who Are the “Key Players”?
Where to start?

9. The “Key Players”?
 - http://www.facebook.com/
 - http://www.linkedin.com/
 - http://twitter.com/

10. Other sites worth mentioning:
 Wikipedia - http://www.wikipedia.org/
Free, user created encyclopedia
 YouTube - http://www.youtube.com/
Hundreds of thousands of videos

11. Why should I care?
What’s the big deal with social media, anyway?
Facebook now has ~650 million users, over twice the population of the United States

12. The Rise of Facebook
As of March 2011, Facebook has:
645,252,340 active users (Source: http://www.socialbakers.com)

13. Social Media Facts and Figures
 LinkedIn:
 Over 90 Million users
 Gains a new user every second
 80% of employers use social media to search for candidates –
95% of those use LinkedIn
 Twitter:
 It took 3 years, 2 months and 1 day from the first Tweet to the
billionth Tweet
 Over 1 billion tweets are sent per week.
 140 million: The average number of Tweets people sent per day,
in the last month.
 Source: http://blog.twitter.com/2011/03/numbers.html
 See “Social Media Revolution 2” on YouTube
 http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

14. What Employers are doing with Social Media
 80% use social media in their recruiting efforts
 75% check LinkedIn to research the credentials of
job candidates
 72% plan on increasing their use of social media
for recruiting
 51% plan on using job boards less
 66% have hired a candidate through an online
social network
 Source: http://www.thepublicyou.com/

15. Social Media as a Job Search Tool
Because, after all, that’s why we’re here, right?

16. Social Media as a Job Search Tool
 Social Media IS:  Social Media is NOT:
A way to build and A replacement for
maintain relationships other job search
 A “web” of tools and methods
resources to connect  The “only” solution for
and share information finding work
 A means to connect  All you need to do to
quickly to others find a job
 A way to learn about  An excuse to not get
employment out and meet people

17. Using facebook
 Primarily a “Social Network”
 Not intended or designed for “Professional” connections
or employment
 Use to stay in touch with your social connections
 Primary value is in communication and sharing
 Hands down, highest risk/lowest reward
 Time wasters
 Distractions
 Addictive

18. Using LinkedIn
 Create a free profile – like an online resume
 Be sure that it is complete, correct and comprehensive
 This can take a lot of time! Keep it up to date
 Search out people you know
 Connect with people who have connections
 Join groups and get involved
 This is where LinkedIn starts to produce results

19. Using Twitter
 Twitter is an online service that lets you broadcast
short messages to your "followers“
 Twitter lets you specify which users you want to
follow so you can read their messages in one place
 Twitter is designed to work on a mobile phone as
well as on a computer
 All Twitter messages are limited to 140 characters
 Comments can be public or private
 Twitter is free

20. Searching for Jobs by Networking
Let everyone know
you are looking
for work
Ask for leads and
introductions
Schedule
informational
interviews
Seek out
opportunities for
internship
Attend networking
groups and events
Leverage your
network

21. Effectively Leveraging Social Media
 The goal of any networking opportunity should be:
 face-to-face time with the contact
 strengthening the connection with that person
 Not something to use in isolation
 Social media sites can be very useful in quickly
gathering online connections; the trick is to take the
next step and land an in-person meeting with the
contact.

22. Pitfalls of Social Media
As great as all this can be, there are some risks to consider.

23. Wasting Time Has Never Been Easier
 Top ways to waste time online
 Non-productive conversation
 Pictures
 Videos
 Draining connections
 Zynga facebook games:

24. How to Protect Yourself
 Everything you post online is potentially viewable
by a present or future employer
 Privacy Settings
 Don’t over-restrict
 Choose connections
 Search yourself

25. Questions?
Recap:
What is Social
Media?
Social Media
vs. Traditional
Why should I
care?
Social Media
for Jobs
Risks and
Protection

26. Additional Resources
 Job search guide including info about Social Media
 http://www.careerealism.com/
 Some excellent guides on using LinkedIn and Twitter
 http://www.thepublicyou.com/
 Dedicated to helping people use Social Media
 http://thesocialmediaguide.com/
 Free Webinars on using LinkedIn
 http://learn.linkedin.com/training/
 Social Media Handout