Why you need to be an expert in your niche. Here's the truth.

1. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
Why You Need To
Be An Expert In
Your Niche

2. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
There are many people who say that
you don't need to be an expert in
order to run an online business in a
particular niche.
I believe this is not true and I will
explain why now.

3. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
Think about the times when you have
wanted help with something.
Who do you go to?
Do you go to someone who knows all
there is to know about it or do you just pick
someone randomly hoping that they might
be able to help?

4. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
The truth is that when we need help
with a particular thing that we want to
achieve or to learn we try to find
someone who knows a lot about it
and is an expert.

5. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
When I was training to be a science
teacher there was no way that I could
stand in front of a class of children
without having first learnt my subject.
I had to go away and do some
research and make sure that I knew
the topic well and that I would be able
to answer any questions that the
children might ask me.

6. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
It is the same with any online business in
any niche.
If you are really going to be able to help
other people you need to know your
subject.
If you pretend that you are an expert it
won't take long before people see through
you and any credibility that you might
have had will be lost.

7. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
When you are an expert at something then you
are able to help others.
You are able to teach other people about what
you know and in teaching it you become more
of an expert.
It's a bit of a cycle.
You can learn something but it's not until you
teach it that you really appreciate how much you
know!

8. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
Therefore with your online business
in order to demonstrate that you are
an expert and also for you to believe
that you are an expert, the best way
to demonstrate this is to teach and
share your knowledge.
In other words create products about
what you know - information
products.

9. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
If you create a product yourself then you
need to be an expert in order to do so.
Therefore by just having products you
demonstrate your expertise.
The more products you have the more
areas of expertise you have.

10. Kay Franklin - Information Marketing A.C.T.I.O.N Taker
In the end people go to those that know
what they are talking about and if you are
struggling to see success with your online
business then it could be because you are
not demonstrating that you are an expert
by having your own products.
Perhaps it is time to go away and do
some research so that you can be a
product creator yourself and build your
credibility.

11. If you found this helpful then you might like to visit my
website:
www.kayfranklin.com
(free download available)
Empowering YOU To Empower Others In Your Niche