This document provides tips for bloggers on how to successfully pitch sponsored content opportunities to brands. It outlines a 5-step process: 1) carefully select brands that align with your own brand, 2) audit the brand's social media presence to understand how you can help, 3) build a relationship with the brand by engaging with them socially, 4) pitch specific ideas for how your content can provide ROI for the brand, and 5) celebrate successes and refine your approach based on feedback. Additional tips include being authentic, creative, and narrating content in your own voice to build trust with readers. Proper reporting after campaigns is also emphasized to maintain good relationships with brands.

1. Creative Pitches &
Sponsored Posts
3Chicken Creative: Julie Nowell
@julienowell
www.threechickenconsulting www.3chickensandaboat.com

2. Awesome Pitch
+
Awesome Post
=
Perfect Storm of Awesomeness

3. 1. The Attraction

4. Don’t fake it
 Don’t apply for “everything”, pick and choose
 Make it real. Be honest about what you can offer
this brand
 Does it work with your brand, and your style?
 Look to the brands you already use & love

5. 2. The Audit

6. Explore and learn!
 Assess their social media footprint – where can
you help?
 Monitor what they have done with other
bloggers
 Understand their brand objectives
 Follow them, engage with them

7. 3. Be their #1 Fan

8. Start off slow!
 Build relationship with a brand.
 Cold calls are “ok” but have a lower chance of
sale
 Engage with the brand socially. Show support. Be
their Biggest fan.

9. 4. The Ask

10. When pitching it
remember…
 What can you do for them?
 Why are you so special? (your numbers, your
brand)
 What will the ROI be of working with you
 What are your fees?
 Offer them choices
 Give them a “package rate”

11. 5. Celebrate

12. Run it like a business
 Celebrate your success
 Assess the plan
 Refine the package
 Bill and get organized

13. BE AWESOME

14. Be unique, be yourself, and
be awesome
 Find a unique way to run your campaign
 Be professional and on time
 Ask questions, give suggestions, take feedback
 EDIT
 Take great pics
 Be creative and approach from a fresh angle

16. Oh, and NARRATE
With a personal narrative blog we create an
authentic identity that the reader can build a
relationship with and, in time, trust.
Narrating WORKS.
Brands LOVE it.
We maintain our authenticity

17. ALWAYS:
• Maintain your theme
and style of
communication
• Include idiosyncrasies of
yourself (or your
brand/industry)
• Allow quirks and
individual personality to
shine

18. Report Back
Report
Back!
(don’t blow it now!)

19. Campaign reporting
 Good reporting keeps the window open for
future work!
 All details that reflect the success of the
campaign
 Pull out specific questions that your readers had
(great for a re-pitch)
 Analyze the tracking you had set before
campaign launch

21. Work with 3chicken
 Individual consulting & coaching
 Pitching & campaign coaching
 Website audits
 Branding and marketing tactics
 Asset management and product development
Use code BLISS when you email for a 10% discount
on all packages & sessions.