Ask any big successful business and they will tell you that content marketing still the most effective marketing method. Why is that?

1. Why Is Content Marketing
Still The Most Effective
Marketing Method?

2. Content marketing has been
around for a long long time and
yet it is still one of the preferred
and most effective methods of
marketing online.
I am going to discuss why this is
and how to go about it.

3. Effective marketing is all about
building relationships with your
prospects so that they are in a
better position to make a buying
decision with you or your
company.

4. If you think about your offline
experiences you will notice that
sales assistants are in the shop to
help to make your purchase.
They do this by building a
relationship with you – asking you
questions, demonstrating their
expertise (if applicable) and
building rapport.

5. Marketing online is no different in
that people still want a real
customer service experience but
often this is lacking in the virtual
world.

6. By using content to market your
business you enable your prospect to
connect with you in a way that a
banner ad for example, or a three
word text advertisement does not.

7. What Happens When Someone Reads
Your Content?
When your prospects read your
content they are able to make a
decision as to whether you are likely to
be able to help them or not.
If they like your style and your way of
communicating they will immediately
connect with you.

8. Of course the opposite is also true!
But this is an important filtering
mechanism.
It's all about getting quality traffic
and visitors rather than quantity.

9. It is better to develop solid relationships
with people who like your style
because they are more likely to
purchase from you later on.
So creating content online is a great
way to start building relationships
straight away and to filter off the
people who are unlikely to become
buyers.

10. What Content Should You Focus On?
The type of content you write or
deliver should be conversational and
natural.
Since it needs to give your visitors an
insight into who you are and your style
and knowledge it must come across
naturally and of course you should be
yourself rather than try to copy
someone else’s style!

11. Also it is best if you resist the
temptation to use your content to
advertise and show off your business!
There is a place for that and it's in your
sales letter or sales page!
In the end you need to decide what
you want for your own business.

12. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)