The document provides tips and strategies for online marketing. It recommends blogging to build authority as a thought leader and communicate with customers. It emphasizes setting up an email marketing system to generate leads through an opt-in email list and incentivizing subscribers. Social media is presented as another way to generate leads by engaging with others in your industry without direct selling. The document stresses the importance of having a plan of attack and taking action such as starting a blog, setting up email marketing, and connecting on social media.