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THE POWER OF SHARED KNOWLEDGE: 
Why Great Sales Hunters Make 
Great Content Marketers
Question: 
If you’re in sales, do you 
really need to know about 
content marketing?
Answer: 
You already do.
As a sales rep, you educate and 
inspire your prospects and clients.
You provide them with insights & information to help 
them understand & solve their business challenges.
You use what you learn about your prospects to tailor 
your approach to their specific circumstances.
Guess What?
Guess What? 
Content marketing works the 
exact same way.
If you take what you do 
every day as a sales rep…
...and offer it 
in an email
...or a blog post
...or a webinar
...or a PowerPoint presentation
...Congratulations! 
You’re a content marketer.
And your prospects & clients will find 
your insights just as valuable & inspiring.
Even better...
...you can use content to reach hundreds or 
thousands of prospects instantaneously.
...you can track & measure views & clicks to 
identify who’s interested in what you offer.
...and you can use your sales skills 
to follow up on those leads and 
turn them into sales.
Your cold calls will 
be a lot warmer...
…and you’ll create more good leads.
So ask yourself again: 
“Do I really need to be a 
content marketer?”
And then answer: 
“I already am a content 
marketer.”
And start using your knowledge and 
insights to reach more prospects and 
create more leads.
CHARLOTTE 
2101 Rexford Rd. 
Suite 132E 
Charlotte, NC 28211 
T. 704.554.4112 
ATLANTA 
6190 Powers Ferry Rd. 
Suite 190 
Atlanta, GA 30339 
T. 770.956.1955 
DALLAS 
15851 Dallas Pkwy. 
Suite 404 
Addison, TX 75001 
T. 214.306.0605 
© Business Wise Inc. 2014 
Flickr Creative Commons images courtesy of: 
MIKI Yoshihito, Andrés Nieto Porras, Dafne Cholet, ImagineCup, 
OFFICIAL LEWEB PHOTOS, The Q Speaks, StockMonkeys.com

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