Internet marketing mistakes - trying to be all things to all people. You need to find your area of expertise.

1. Internet Marketing
Mistakes: Trying to be all
things to all people

2. I am going to discuss why you
need to zoom in on what your
area of expertise really is.
Trying to be all things to all people
and offering help with absolutely
everything can actually ruin your
online credibility.

3. In reality you can only be an
expert in one thing or one area!
So what is your one thing!
We all know the saying “Jack of all
trades and master of none” and
even if it is not true it is what
people perceive that matters.

4. People will not trust you as much if you
state that you can help them with
everything.
Peoples perception of the value that
you will be able to give will be less if
you state that you can help with
everything.
Basically no on will believe you
anyway! You must be specific.

5. With an online business an easy way to
narrow down your field of expertise is
to decide on a particular niche or sub
niche.
So for example, if your area of
expertise is helping others to build their
confidence then rather than consider
yourself a life coach and offer help in
all areas of life you could instead focus
in on building people's confidence.

6. This might be more confidence in their
relationships or in a business or in their
appearance for example.

7. If you don't yet have your own area of
expertise then find a niche that you
can become an expert in.
This might mean that you need to buy
some training programmes and spend
a lot of time reading but it is well worth
it if you are able to then claim that you
are an expert in that specific area.

8. How Are Experts Perceived?
In general people consider an expert
to have certain traits and once you
have the knowledge and experience
you need to demonstrate to your
prospects that you are an expert.

9. How do you do that?
One of the best ways to demonstrate
that you are an expert is to be the
owner of your own products.
Therefore you need to publish a book
or a training program or some kind of
informational product that someone
can purchase.

10. It takes an expert to be able to
create their own product because
they have to have the knowledge
in order to do so.

11. However, beware!
There are some people who
outsource their product creation
to experts!
This means that they claim
ownership of the product but they
themselves are not an expert.

12. The product might be excellent,
after all if it has been written by an
expert then it should be, but if you
need help later on then the
person who you purchased it from
will not be able to help you!

13. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)