After taking the time to properly mobilize, position and plan your content effort you now need to actually execute this strategy. The final installment in this series is full of actionable advice regarding the best way to begin carrying out your content strategy.
How to Develop a Content Marketing Rhythm: A Guide For Creating Consistently ...Brian Honigman
An often overlooked aspect of developing a content marketing strategy is finding the right rhythm for publishing your content. It's not enough to develop the highest quality content and occasionally distribute it where your audience is most active. Your business must publish and distribute content frequently enough to stay top of mind with your customer base. Every organization should have their own unique rhythm to help better ensure their content is engaging to their audience on a regular basis. Here's how to develop your own content marketing rhythm.
Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. Learn how to be agile with your content marketing to succeed at any size.
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
Once you've sold your organization on content, you need to thoroughly understand where your business falls in the competitive landscape. This presentation highlights key exercises to help you pin down your edge and tell that story through content marketing.
Its one thing to blog because you enjoy it, but as a business that's not quite enough. Blogging should drive tangible results for your business, otherwise you shouldn't be investing time into it. Learn how to establish a results driven approach to blogging that helps your business reach its goals.
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
Instructor: Shelley Steigerwald
It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO …
What should you do first?
How should you spend your limited limited resources for maximum impact?
This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade.
What You'll Learn
How to hack your Customer Lifecycle to find the best marketing channles for your company.
How to prioritize your marketing to-do list like a growth hacker.
How to measure, optimize, and win during each phase of your Customer Lifecycle.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Inshan Meahjohn | Motivational blogs entrepreneurs should followInshan Meahjohn
Being a businessperson is not as easy as it seems. Entrepreneurs can feel disillusioned by all the challenges refusal they face while attempting to construct something new. In fact, sometimes it becomes harder to find that inspiration to move forward says Inshan Meahjohn. But not to worry!
Rachel Krider is a personal development and life coach who has made millions in a sales job. Rachel talks about how she found her success through sales, and provides tips to help you become successful.
How to Develop a Content Marketing Rhythm: A Guide For Creating Consistently ...Brian Honigman
An often overlooked aspect of developing a content marketing strategy is finding the right rhythm for publishing your content. It's not enough to develop the highest quality content and occasionally distribute it where your audience is most active. Your business must publish and distribute content frequently enough to stay top of mind with your customer base. Every organization should have their own unique rhythm to help better ensure their content is engaging to their audience on a regular basis. Here's how to develop your own content marketing rhythm.
Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. Learn how to be agile with your content marketing to succeed at any size.
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
Once you've sold your organization on content, you need to thoroughly understand where your business falls in the competitive landscape. This presentation highlights key exercises to help you pin down your edge and tell that story through content marketing.
Its one thing to blog because you enjoy it, but as a business that's not quite enough. Blogging should drive tangible results for your business, otherwise you shouldn't be investing time into it. Learn how to establish a results driven approach to blogging that helps your business reach its goals.
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
Instructor: Shelley Steigerwald
It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO …
What should you do first?
How should you spend your limited limited resources for maximum impact?
This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade.
What You'll Learn
How to hack your Customer Lifecycle to find the best marketing channles for your company.
How to prioritize your marketing to-do list like a growth hacker.
How to measure, optimize, and win during each phase of your Customer Lifecycle.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Inshan Meahjohn | Motivational blogs entrepreneurs should followInshan Meahjohn
Being a businessperson is not as easy as it seems. Entrepreneurs can feel disillusioned by all the challenges refusal they face while attempting to construct something new. In fact, sometimes it becomes harder to find that inspiration to move forward says Inshan Meahjohn. But not to worry!
Rachel Krider is a personal development and life coach who has made millions in a sales job. Rachel talks about how she found her success through sales, and provides tips to help you become successful.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
If the phrase 'affiliate marketing' sounds like Greek to you, this is the guide you've been waiting for. Ryan Eagle gives a simple, easy-to-understand overview of the affiliate marketing industry.
A basic guide to twitter marketing and the presentation for Blogging Bootcamp Kanpur.
It is all about social media marketing and especially twitter marketing management.
Visit me - https://vashishthakapoor.com/about/
Content Promotion Mistakes You’ll Never Make AgainNeoMam Studios
Can you accurately pinpoint the reasons why some of your content promotion campaigns fly whilst others fail horribly? Does your outreach team know what the healthy ratio is between email opens and positive replies?
If you answered ‘no’ to either of those questions, chances are that you’re making easily solvable mistakes that are not allowing you to achieve consistently good results for your content marketing campaigns.
In this presentation, Gisele Navarro will share some of the content promotion mistakes she made, and the lessons learned along the way.
Want to start using Live Video as a part of your social media marketing strategy? Get 12 ideas that you can apply, regardless of your industry, to get started strategically with Facebook Live!
Want to run an effective and engaging holiday marketing campaign? Check out this presentation from a holiday-themed and idea-packed webinar from GetResponse. Take a look and see how email marketing, paid advertising, and marketing automation can work together, in harmony.
From Vanderbilt University: Jenny Mandeville and Anna Whinnery's presentation at the CASE III conference in Nashville, Tennessee on February 14, 2016. The topic is social media advertising and marketing for higher education professionals.
In these “unprecedented times” marketers will not earn trust if they jump on the bandwagon and say and do what everyone else is doing.
In this session, we will explore how to define a value proposition designed to help brands encounter some of the toughest issues they have ever faced.
We will explore all aspects of marketing on the quest to deliver something that our client’s value.
Now more than ever, brands need to stand for something, have a point of view, and need to adapt to changing consumer preferences.
Now is a time to take a step back, listen, learn, and evolve.
The Growth of your Home Based Business will depend on finding your "Why". L...Freddie Kirsten
Self-knowledge, the better you know yourself and understand your “WHY” the bigger your chances of developing a successful and sustainable Home Based Business will be.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.
A recent workshop conducted by Brian Honigman at the United Nations as a part of their training program for Palestinian journalists. Learn how social media can better integrate with your reporting, sourcing and distribution efforts as a journalist.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
If the phrase 'affiliate marketing' sounds like Greek to you, this is the guide you've been waiting for. Ryan Eagle gives a simple, easy-to-understand overview of the affiliate marketing industry.
A basic guide to twitter marketing and the presentation for Blogging Bootcamp Kanpur.
It is all about social media marketing and especially twitter marketing management.
Visit me - https://vashishthakapoor.com/about/
Content Promotion Mistakes You’ll Never Make AgainNeoMam Studios
Can you accurately pinpoint the reasons why some of your content promotion campaigns fly whilst others fail horribly? Does your outreach team know what the healthy ratio is between email opens and positive replies?
If you answered ‘no’ to either of those questions, chances are that you’re making easily solvable mistakes that are not allowing you to achieve consistently good results for your content marketing campaigns.
In this presentation, Gisele Navarro will share some of the content promotion mistakes she made, and the lessons learned along the way.
Want to start using Live Video as a part of your social media marketing strategy? Get 12 ideas that you can apply, regardless of your industry, to get started strategically with Facebook Live!
Want to run an effective and engaging holiday marketing campaign? Check out this presentation from a holiday-themed and idea-packed webinar from GetResponse. Take a look and see how email marketing, paid advertising, and marketing automation can work together, in harmony.
From Vanderbilt University: Jenny Mandeville and Anna Whinnery's presentation at the CASE III conference in Nashville, Tennessee on February 14, 2016. The topic is social media advertising and marketing for higher education professionals.
In these “unprecedented times” marketers will not earn trust if they jump on the bandwagon and say and do what everyone else is doing.
In this session, we will explore how to define a value proposition designed to help brands encounter some of the toughest issues they have ever faced.
We will explore all aspects of marketing on the quest to deliver something that our client’s value.
Now more than ever, brands need to stand for something, have a point of view, and need to adapt to changing consumer preferences.
Now is a time to take a step back, listen, learn, and evolve.
The Growth of your Home Based Business will depend on finding your "Why". L...Freddie Kirsten
Self-knowledge, the better you know yourself and understand your “WHY” the bigger your chances of developing a successful and sustainable Home Based Business will be.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.
A recent workshop conducted by Brian Honigman at the United Nations as a part of their training program for Palestinian journalists. Learn how social media can better integrate with your reporting, sourcing and distribution efforts as a journalist.
Longform or Shortform? How to Decide on the Right Format of ContentBrian Honigman
The purpose of this piece will be to show that longform and shortform content are equally valuable, and the utility of either is maximized when you know where, when and how to use each.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Social Media Measurement for Customer Service & Public RelationsBrian Honigman
For my sixth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on customer service and public relations.
The What, Why and How of (Web) Analytics Testing (Web, IoT, Big Data)Anand Bagmar
Learning Objectives:
The most used and heard about buzz words in the Software Industry today are … IoT and Big Data!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation.
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
The Future is Here: Messaging Apps are About to Revolutionize MarketingBrian Honigman
This presentation highlights both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
To learn more, reference the full article on the subject: http://www.brianhonigman.com/future-of-chat-apps/
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Building an effective content creation plan for your business in 2017Pearl Omotoyinbo
In this presentation, you will learn:
- Why content marketing is so important for your business
- 5 steps to developing a content plan
- Using A Content Calendar
- How to create world-class content
Points to have in mind for Social media advertising for a small business. Increase your company focus in the eye of your goal audience. Understand the strikes and techniques of your competitor brands. Interact and construct long-term relationships with your treasured customers.
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One of the most important tasks to manage social media accounts is to stay organized. This can also be one of the biggest challenges for social media managers. While trying to stay up to date with social media updates and trends, how do social media managers also keep their accounts in line? Follow these tips.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
The Content Marketing Toolkit: Everything You Need to Know to Write Killer Content that Engages and Sells.
All you will ever need to write great quality content that:
•Engages your Avatar across multiple media platforms
•Promotes your service, product or event
•Delivers your message on time every time
•Save you money
•Save you time
•Save you effort and headache
•Improve your skills as a content marketer
PLUS 2 valuable and user friendly templates to help you write your killer content!
•The Content Plexus Content Checklist
•The Content Plexus Content Flowchart
So your content marketing campaign failed? Here are 8 reasons why. MediaVision
Utilising content as part of your overall marketing strategy is essential, but where the difficulty arises is how to do this effectively using digital media available to us in the modern age.
There are a number of misconceptions around using content in your marketing strategy and campaigns - in this presentation, we debunk some of the common myths surrounding content marketing, and provide advice on stepping up the quality of this service offering.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Simple ways to generate leads for Sales. The best Marketing Approach for 2014 that talks about importance of Content Marketing, and talks about ways to implement and measure the work.
The presentation also provides insight in building a scalable Content Marketing Team and KPIs to measure.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
For the third class for Social Media Analytics I at NYU the focus was learning how to test your social media efforts on a regular basis to find better ways of reaching your audience.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Generating Results from Promoted Pins on PinterestBrian Honigman
For July’s #InsiderChat on Twitter, I invited Pinterest experts Vincent Ng the owner of a Pinterest marketing agency, as well as Jeff Sieh the host of the Manly Pinterest Tips podcast and Kelly Lieberman the founder of the weekly #PinChat on Twitter to lead a discussion about the untapped potential of promoted pins on Pinterest. Here's the recap of July's #InsiderChat. http://www.brianhonigman.com/pinterest-promoted-pins/
Earning the Right to Promote Using Content MarketingBrian Honigman
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.
Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.
Why Content Marketers Should Double Down on Facebook in 2015Brian Honigman
If you're not actively investing in Facebook in 2015, now is the time to start allocating more of your content marketing budget to the social network. With a strong foothold in mobile and video, not to mention their future plans with Internet.org and Oculus, Facebook has positioned itself to be a major contenter for year to come.
The Future of Social Media is Messaging Apps: How Do Brands Fit In?Brian Honigman
The explosion of mobile computing has led to one particularly important outcome – chat apps have grown at an even faster pace than mobile and we'll likely be one of the main focuses of social media marketing in the not so distant future.
How to Create a Sustainable and Engaging Email NewsletterBrian Honigman
Email marketing is far from dead. Nearly 97% of companies surveyed use some form of email marketing because it works. Learn how to craft your own email newsletter that not only drives interactions with your subscribers, but is sustainable to maintain by your organization.
Why Most Startups Fail and How to Avoid the Same FateBrian Honigman
While 400,000 new businesses start every year, 470,000 small business will shut their doors in the same period. That’s a net loss of 70,000 businesses a year. Yet, the US has one of the highest rates of entrepreneurship in the world, and has the highest confidence rankings by a decent margin. Learn how your startup can find success by avoiding these common downfalls: http://www.brianhonigman.com/why-startups-fail/
My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014. As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company's ads altogether. This wastes millions of dollars in advertising that consumers simply don't remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand's content like articles, videos, photo and more in various forms like Twitter's Promoted Tweets, promoted videos on Forbes, BuzzFeed's Feature Partner content, sponsored articles on Mashable, Yelp's Sponsored Listings and others. It's important to understand this shift in consumer behavior, why it's effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.
Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. How to Start
Executing Your
B2B Content
Strategy
Part 1 of 4: Championing Content Marketing in a B2B Organizatio
PART 4 OF 4: Developing a B2B Content Strategy Series
2. I'm a Content Marketing Consultant
and CEO of Honigman Media.
HI!I’m Brian Honigman
11. PAY CLOSE ATTENTION TO
YOUR COMPETITION
Specifically, what content seems to be working for them.
12. SKYSCRAPER TECHNIQUE
Take your competitions proven
content..
…and then one-up them with
your improved version
THEN EMPLOY THE
13. Utilize the customer empathy
map from part two…
YOU CAN ALSO BROADEN YOUR
CONTENT SEARCH…
…to identify more unique and tailor-
made content for your audience
24. AND STICKING TO CONSISTENT GOALS
WITH HELP YOU MAINTAIN MORALE…
ROI/EFFORT
The Gap of
Disappointment
Investment Required
Returns Generated
Month 1 Month 6 Month 12
Effort