2. Finding ideal customers is one thing but
keeping them is another!
It is far easier to sell a product to an existing
one than it is to sell to a new customer.
Therefore it is really important to learn how
to keep your best customers.
3. I am going to give you some tips on how to
keep your existing customers happy so that
they will buy from you again and again.
4. Relationships
The first thing to talk about is the
importance of you building a very
good and trusting relationship with
your customers.
If you are the product creator and you
are selling information products then
this becomes very important since your
customers are not just buying your
products they are buying 'you'.
5. In other words they are buying your
knowledge and expertise.
Therefore building a solid trusting relationship
and being consistent throughout is
extremely important.
6. Listening
You will far better serve your customers if you
learn to listen to what they say.
This means that you need to create some
form of interactive communication with
them so that they are able to communicate
back to you.
If you are communicating using an email
campaign then encourage your subscribers
to email you with any questions or concerns
that they might have.
7. Add value
Everyone talks about adding
value and it's no wonder because
without it your customers will go to
someone who does.
It is far better to under promise
and then over deliver.
8. When your customers learn that
you continually add value they
themselves will value you and
what you offer them.
9. Being available
This is really important especially for an
online business because when you
deal with customers online you are
dealing with them virtually.
In order to provide your customers with
a more real-life experience you need
to make sure that you are available for
them to contact you.
10. Be consistent
Make sure that you are always consistent
throughout your business.
I believe the only way to do this is to be
yourself.
Don't try to copy anyone else or try to do
things that you are not comfortable with
because it will come across as insincere.
11. Customer Support
Whether someone is a first-time buyer
or they have yet to buy anything from
you, your service and customer
support should be first class.
Always respond to any enquiry and
ideally personally.
If anyone requests a refund then make
sure you fulfil your refund policy and
guarantee.
12. Be the person that you would
want to deal with and the person
that you would remain a customer
with.
13. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)