The document discusses how to optimize a website to maximize traffic and revenue. It recommends including an opt-in form to collect email addresses and build relationships. It also suggests generating passive income through AdSense ads or affiliate products if done carefully. The document advises including relevant resources, ways for users to interact through social sharing or questions, and varying content with videos, images and more to engage visitors.

1. Is Your Website Working
For You Or Against You?

2. I am going to discuss what you need
to have on your website so that you
are making the most of your traffic.
Your website is your online shop and
should provide everything your
customers need and also provide a
good income for you.

3. Web form
One of the most important things to
have on your website is an opt in form
so that you can collect visitors email
addresses.
This is critical if you are going to
develop the kind of relationship you
need to in order for your visitors to
become buyers.

4. Being able to send an email out to
people on your email list means
that you are able to
communicate again and again
without having to rely of them
coming to visit your website
repeatedly.

5. Income ideas
Apart from your own products you
can also gain income from other
sources on your website.
AdSense and affiliate products are
the most common types of
passive income.

6. There is something that you need
to be aware of though.
AdSense ads may detract from
your own content and instead of
people staying on your own site
they end up clicking on an ad
and they then become someone
else's traffic!

7. Perhaps you might only put ads on
certain pages rather than
throughout your site.
This needs to be tested to see if
using AdSense is a good fit for your
website and niche.

8. Affiliate products are only helpful
to your visitors if they are relevant!
Also I would recommend that they
are products you use yourself and
then you can justifiably promote
them.

9. Having a resource section on your
website is a great idea because your
visitors will find it helpful to know what
tools will be valuable to them.
Free and paid for options should be
included.

10. Interaction
There must be a way for people to interact
on your website as this creates more
engagement.
Social media sharing, blog comments and
an ask a question section are good places
to start.
Make sure that people can contact you
directly too by having a contact page.

11. Variety
Include a variety of formats on your
website.
Some ideas are videos, audios, written,
images and slides.
Having a variety of visual aids will help to
keep visitors on your site for longer and the
longer they stay on your site the more they
will be able to begin connecting with you
and your information.

12. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)