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The document discusses how to increase marketing success and provide more value to customers. It recommends asking daily how to increase the value of services provided to customers. It suggests wowing the market by creating or providing value and usefulness now. It emphasizes over-delivering value and providing value before making a sale in order to better brand products and increase the value offered at one's current job and in relationships. The overall message is to sow seeds of value so that others appreciate the value received from interactions.











