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Bas van den beld how to implement your learnings tomorrow - the 2018 marketer

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Bas van den Beld
Bas van den Beld

The modern marketer has a lot of challenges. This is why the marketer tries to learn as much as they can. By reading books, learning online, going to training sessions and attending conferences. When they return from the conference is when the hard part starts. How to implement what you've learned? Often you don't remember the right things. Your boss doesn't help you, or your colleagues have no idea what you are talking about. In this presentation, I look at why this happens and how we can make it better.

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@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Bas van den Beld www.basvandenbeld.com | www.stateofdigital.com |www.speakwithpersuasion.com |www.marketingcirkel.nl The 2018 (Search) Marketer: Do you dare to change? @basvandenbeld Speaking, Consulting, Training Friends of Search 2018
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Search was about “clever solutions”
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The position of search in the eco system has changed Digital Marketing Eco System Search Digital Marketing Eco System Search
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The ideas about marketing have changed
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Many marketers haven’t
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What’s the role of the “new” marketer?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You could be the most loved marketer in the world…
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | A new ‘type’ of search marketer
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | THE 2018 SEARCH MARKETER knows what’s needed for success knows the developments knows the tactics and tools manages the surroundings knows the audience
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | THE 2018 SEARCH MARKETER Knows it all
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | But can we know it all? ?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We think we know all… ?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The key to the new marketer’s succes is to keep learning
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Organisations are trying to change
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | That’s when the problems begin…
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Knowledge is like the structure in a building: it can collapse if implemented wrong
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | It’s difficult to pay attention to everything
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We often remember the wrong things
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | There’s a difference between learning and studying Source: The diagrams book -Kevin Duncan
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The consequences are… well…
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Results: tacticsWe remember some tactics
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | It usually doesn’t match with our real life experiences
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We can’t get it embedded in the organisation
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The boss wants instant results
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Everyday work gets in the way
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We don’t want to hear certain things
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Seems like your organisation doesn’t want to…
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The result?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We feel trapped
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We all wanted the same…
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What to do?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We need a different mind set
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Instantly connect what we learn to our situation
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We should learn from each other
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | But how to get there?
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What your organisation can do
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Lead by example
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Don’t panic
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Map out your organisation
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Clarity in control
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Set clear goals
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Pooping is not the goal of eating
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Give real trust
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Be Yoda
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What the agencies can do
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Stop thinking you know better
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Get INTO the business
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Teach for a better life, not instant results
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What you can do
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Schedule in time to learn
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Choose conference/training/ session wisely
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Preparation is key
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Use information instantly & make notes accordingly
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Share what you learned
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Use tools
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Make a post training action plan
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | To conclude...
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You don’t have to start from zero
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You can be the new hero
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Experience leads to surprising results
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Follow me, I tweet, share, and write about this! 
 Have Bas speak or train at your even or company consult? Get in touch! Bas van den Beld
 www.basvandenbeld.com www.marketingcirkel.nl www.speakwithpersuasion.com
 www.linkedin.com/in/basvandenbeld @basvandenbeld

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