Social media requires listening to customers and communities to understand their needs and interests. It is important for businesses to engage authentically by sharing useful content for others rather than just promoting themselves. Effective social media involves building relationships and helping others through sharing valuable information.

1. What I’ve learned
about social media
Chris Snider | #drakesocial

2. You already know
how to do social
media well

3. YOU can use
social media
however you want.
Businesses no longer
have that option.
Relationships are important to business success.

4. Or maybe you can’t...

5. Social Media
is neither
FREE
nor
EASY.

6. Social Media
≠ Advertising

9. Listen first

10. Any examples of a company
that listened and responded to
something you said on social media?

11. On company FB page
#hashtags

12. On Instagram

14. Why listen?
In case you have to respond to something –
positive or negative
To know what people are saying about you
To understand the norms of that particular
social network
To get ideas for what you should be posting

15. But what if it’s
negative?

16. If you do nothing else...
Be a good member of your community.

17. Don’t tweet about you.
Tweet about them.

18. And maybe this
will happen...

19. Images are everything
Blogs ... Facebook ... Twitter ...
Instagram/Snapchat/Pinterest

20. RT things that matter

21. Stop this!
Not genuine. Just give the money. If you do social right, people will share the word.

22. And this...
We know you’re just gaming the system.

23. And this...
They only like you for your iPod nano.

24. Be useful...
@sree is Sree Sreenivasan Former Dean of Columbia Journalism School

26. Give kudos.
Do this in real life too.

27. Context > Content

28. The Biebs doesn’t need you
The person sitting next to you in class might.
@chrisbrogan says “Devote 20 minutes a day
(maybe more) to sharing up-and-coming
people’s interesting posts.”

29. Be sincere...

30. Ignore the disaster

31. Know your Twitter
RT
MT
#hashtag
#FF
HT
If I follow Jessica, will I see this? If I follow @mybrother, will I see this?
Who will see this? How can I make my followers see this?

32. Use Twitter lists

33. It’s not about how many
followers you have.
You can only maintain
130 relationships.

36. Use Hootsuite

37. Be SOCIAL!!!!!

38. Yes, you should talk about
what you’re up to, what
you’ve accomplished, how
awesome you are, but you
also need to be a pointer to
and curator of awesome
content! Try to have a ratio
of 1:4 or something
- @sree

39. Can’t find info to share?
Figure out your topics (what you are
passionate about)
Search those words on Twitter and connect
Google alerts
Twitter lists to see and retweet
Blogs (use RSS reader)
Hashtags
Email newsletters

40. Have a great profile

41. Listen to @garyvee
http://youtu.be/HAmyInS9qqg
Gary Vaynerchuk
• The Thank you
Economy
• Crush It

42. Engage

43. Clean up your feed

44. Track your links
Through a service such as bit.ly (j.mp)

46. Track yourself

47. Track your competition
monitor.wildfireapp.com
lets you compare FB,
Twitter and G+
FB Pages to Watch

48. Be prepared
to be ignored

49. Why we share content
New York Times research...
To bring valuable and entertaining content to
others
To define ourselves to others
To grow and nourish our relationships
To feel valuable in the eyes of others
To get the word out about causes or brands
Source: http://nytmarketing.whsites.net/mediakit/pos/

50. What that means
It’s all about relationships. Help others to build
their relationships.
Appeal to their desire to share with each other,
not just your brand.
Think useful, fun, controversial, actionable.
Keep things simple and easy to understand.

52. Wait there’s more
#wjchat Wednesday 7-9 pm (even if you only
listen)
Read mashable, social media examiner, social
fresh, official blogs of platforms
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