Tweet or Twitt - Twitter 101


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What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.

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Tweet or Twitt - Twitter 101

  1. 1. #Tweet or #TwittTwitter For Small Business @KattStearns #Kattchat
  2. 2. What We Will CoverHow to optimize your Twitter profile Getting started with TwitterTweeting on Twitter Understanding the Twitter basicsTwitter and Your Business 5 ways to use Twitter in your businessTwitter Do’s & Don’ts
  3. 3. What is Twitter?
  4. 4. Getting Started with TwitterSign up: www.twitter.comSelect a user name: @KattStearns www.namecheck.comBio in 160 charactersImage/ LogoPersonalize your Profile
  5. 5. Twitter Profiles
  6. 6. Tweeting on Twitter
  7. 7. The Tweet Public message to all your followersAsks the question: What are you doing?
  8. 8. @Reply Personal message sent publicly@Username: reply or send a message direct
  9. 9. ReTweet (RT)Retweet what someone else has tweeted to all of your followers
  10. 10. Direct MessageDirect Message: Personal message sent privately
  11. 11. #HashTagsFollow topics, searchable, amplify meaning, keywords, see what’s trending, promote and brand yourself.
  12. 12. Twitter ListsKeep yourself and your followings organized by creating and following lists. Lists can be private, public and followed
  13. 13. When to TweetBest Times Tuesday, Wednesday and Friday between 8am; 11am – 2pm and 6pm-8pmLess Popular Times to Tweet: Monday and Sunday
  14. 14. Using Twitter in Your Business 5 Key Strategies
  15. 15. Why Use Twitter in Your Business? Visibility Marketing Customers Relationship SEO Social Capital Traffic Community News Ideas Partnership Build Trust Branding Research Customer Service
  16. 16. #1 Develop a Clear Strategy The goal of twitter is to create a strong targeted following. The best way to dothis is by creating valuable content that is RETWEETABLE!
  17. 17. 3 Most Retweeted TopicsInteresting facts and breaking industry newsFunny contentInspirational quotesKATT TIP: Create a fun inspirational list ofquotes or sayings.
  18. 18. #2 Build a CommunityFind people in your industry, mentors, search keywords and find people looking for your products. Twittersearch: Twitter Search Engine Find People Through Popular Tags Twitter directory sorted by interest Case Study:
  19. 19. #3 PromotePromote links to your blog, website, pictures, videos,landing pages, events and Upload Link shorteningCreate and follow #Hashtag and promote your eventsTip: 80/20 rule 80% value 20% selling and pushingpeople to your sites.
  20. 20. #4 Customer ServiceAsk your customers to follow you on Twitter and survey them to find out what they like, love, dislike and what they are saying about YOU. Case Study: Wine Library
  21. 21. #5 Mentoring & RelationshipsCreate lists of people that you want to learn from orthat are interesting.Keep on top with what’s going on in your industryConnect with like minded people to buildrelationships and JV’s
  22. 22. **Bonus Twitter Tip** FOLLOW @KATTSTEARNS
  23. 23. TwitterDo’s & Don’ts
  24. 24. Twitter Don’tsDon’t follow 100’s of people right awayDon’t get negativeDon’t spamDon’t sell: 80/20 RuleDon’t worry about the results at firstDon’t use “123_” in your twitter nameDon’t just post, interact and RT
  25. 25. Twitter Do’sTweet in your personalityRT other peoples contentStart conversations and ask questionsAsk people to follow you on your promotionalmaterialBe tweet worthyTweet 5 – 10 times a dayUse key wordsHave FUN!!! 
  26. 26. Tweeting ToolsHootsuite: manage and schedule multiple social Manage multiple twitter Follow people through Automatically publish tweets to Analyzes and grades your How influential are Advanced twitter search
  27. 27. The Key is to START Simple and Grow From There! Thank you @KattStearns