#Tweet or #TwittTwitter For Small Business @KattStearns #Kattchat
What We Will CoverHow to optimize your Twitter profile Getting started with TwitterTweeting on Twitter Understanding the Twitter basicsTwitter and Your Business 5 ways to use Twitter in your businessTwitter Do’s & Don’ts
The Tweet Public message to all your followersAsks the question: What are you doing?
@Reply Personal message sent publicly@Username: reply or send a message direct
ReTweet (RT)Retweet what someone else has tweeted to all of your followers
Direct MessageDirect Message: Personal message sent privately
#HashTagsFollow topics, searchable, amplify meaning, keywords, see what’s trending, promote and brand yourself.
Twitter ListsKeep yourself and your followings organized by creating and following lists. Lists can be private, public and followed
When to TweetBest Times Tuesday, Wednesday and Friday between 8am; 11am – 2pm and 6pm-8pmLess Popular Times to Tweet: Monday and Sunday
Using Twitter in Your Business 5 Key Strategies
Why Use Twitter in Your Business? Visibility Marketing Customers Relationship SEO Social Capital Traffic Community News Ideas Partnership Build Trust Branding Research Customer Service
#1 Develop a Clear Strategy The goal of twitter is to create a strong targeted following. The best way to dothis is by creating valuable content that is RETWEETABLE!
3 Most Retweeted TopicsInteresting facts and breaking industry newsFunny contentInspirational quotesKATT TIP: Create a fun inspirational list ofquotes or sayings.
#2 Build a CommunityFind people in your industry, mentors, search keywords and find people looking for your products. Twittersearch: Twitter Search Engine WeFollow.com: Find People Through Popular Tags JustTweetIt.com: Twitter directory sorted by interest Case Study:
#3 PromotePromote links to your blog, website, pictures, videos,landing pages, events and more.Twitpic.com: Upload picturesBit.ly: Link shorteningCreate and follow #Hashtag and promote your eventsTip: 80/20 rule 80% value 20% selling and pushingpeople to your sites.
#4 Customer ServiceAsk your customers to follow you on Twitter and survey them to find out what they like, love, dislike and what they are saying about YOU. Case Study: Wine Library
#5 Mentoring & RelationshipsCreate lists of people that you want to learn from orthat are interesting.Keep on top with what’s going on in your industryConnect with like minded people to buildrelationships and JV’s
Twitter Don’tsDon’t follow 100’s of people right awayDon’t get negativeDon’t spamDon’t sell: 80/20 RuleDon’t worry about the results at firstDon’t use “123_” in your twitter nameDon’t just post, interact and RT
Twitter Do’sTweet in your personalityRT other peoples contentStart conversations and ask questionsAsk people to follow you on your promotionalmaterialBe tweet worthyTweet 5 – 10 times a dayUse key wordsHave FUN!!!
Tweeting ToolsHootsuite: manage and schedule multiple social platformsTweetdeck.com: Manage multiple twitter feedswefollow.com: Follow people through tagsTimely.is: Automatically publish tweets to optimizeTweetstats.com: Analyzes and grades your tweetsTweet.grader.com: How influential are youTwitter.com/search-advanced: Advanced twitter search
The Key is to START Simple and Grow From There! Thank you @KattStearns