This document provides tips for getting media coverage without being pushy or embarrassing yourself. It recommends identifying relevant media outlets, building relationships with them, finding local angles for stories, and pitching stories that feature conflict, prominent individuals, impact, or human interest. It also advises preparing well for interviews by understanding the media, controlling the message, and addressing their questions effectively.

1. HOW DO YOU GET MEDIA COVERAGE?
Without bugging or
begging the media…
or looking like a fool

2. SHELLEY PRINGLE
@shelleypringle
www.polarisprinc.com/blog
Linkedin.com/ShelleyPringle
shelley@polarisprinc.com

3. THE POWER OF PR

4. WHAT MAKES NEWS?

5. #1:
Identify the media
that matter

6. #2:
Build relationships

7. #3:
Find the local angle

8. #4:
Conflict

9. #5:
Eminence &
Prominence

10. #6:
Consequence &
Impact

11. #7:
Human interest

12. HOW DO YOU AVOID MESSING UP?

13. Top of the Funnel
Questions they have:
How do I…?
What’s the development
Message best…?
Interview control
Should I…?
Message delivery
How do I address this
problem?

14. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Key messages
Should I…?
How do I address this
problem?

15. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Interview control
Should I…?
How do I address this
problem?

16. Top of the Funnel
Questions they have:
How do I…?
What’s the delivery
Message best…?
Should I…?
How do I address this
problem?

17. HOW DO YOU GET MEDIA COVERAGE?
#1 Understand the media
#2 Interview preparation

18. DOWNLOAD OUR FREE eBOOK:
Building your Business with
Traditional PR & Social Media
http://bit.ly/TvHhM1