Growing Your Platform As An Author

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Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.

Growing Your Platform
Using Blogging & Content Marketing
Carrie Morgan
CMO, Digital Strategy & Services
Rock The Status Quo
We Make Brands More Visible & Vibrant Online

Today
Being an author
demands stronger
Marketing & PR skills….
constantly learning…
… and using time
and resources
more effectively
Ack!

The pressure to
learn new skills &
compete in your
genre for visibility
is strong.
garbage from
Those who don’t gold.
CLOSE THE DOOR
to their own book
sales.
But it doesn’t have
to be overwhelming.

Empower Yourself.
Teeny publisher budgets or self-publishing = you do it all
BECOME YOUR
OWN ONLINE
MARKETING GENIUS
IF YOU WANT
SALES.
Get found.
Be heard.
You… the learners…
are the ones who
create new best
practices & sell
more books.
KUDOS!

Drop media dependency.
You choose what & where to publish, how to
amplify and where conversations happen.

Enter content
marketing
& blogging
industry media/blogs Connecting with
book review bloggers
social proof
potential readers

What is Content Marketing?
Valuable, NON-PROMOTIONAL information
that helps you attract targeted
customers/readers.

What is Content Marketing?
Blogging. Articles & Guest Posts. Video. Podcasts. Images.
Visual + written micro-stories.
Who is better at creating
stories than an author?
1. Bring Fiction to Life
2. Showcase Expertise
3. Help Them Find You

Today.
TAKE TIME TO
BRAINSTORM.
Write down your ideas.
(wine helps)

Fiction authors.
WHERE ARE YOUR READERS? WHAT IS YOUR GOAL?
Facebook page for a character or place?
Free e-book or slideshare content?
Interact with fans on GoodReads?
A “behind the scenes” blog?
Book review campaign?
Share sneak previews?
Pinterest boards?

Nonfiction authors.
WHERE ARE YOUR READERS? WHAT IS YOUR GOAL?
Guest posts on industry blogs & ezines?
LinkedIn groups & showcase pages?
Blogging on your own website?
Sharing relevant articles?
Free e-book prequel?
Public speaking?
Instagram?

KISS.
Keep it simple!
5-STEP PLAN
1. Understand your reader.
2. Pick 2-3 tactics.
3. Write down your plan.
4. Do those 2-3 things well.
Really, REALLY well.
5. Measure and tweak along
the way.
garbage from gold.

1YOUR READER.
Understand
Does age matter?
Where are they online?
What are they passionate about?
HOW CAN YOU TAP INTO THAT?
If you don’t know, ASK THEM.
Give them a chance to know you.
Build a community!

Understanding
YOUR READER.
If you are published, give your
fans something to be passionate
about (and share).
If you are unpublished, help them
find YOU.

2TO JUST 2-3 TACTICS.
Narrow it down
What is realistic? Achievable?
How much time can you invest?
Don’t bite off more than you can consistently
chew, and realize it is a long-term game,
not a short-term sprint.

Be Smart
WITH YOUR TACTICS
S… Specific
M… Measurable
A… Accountable
R… Realistic
T… Time-Sensitive

3YOUR PLAN.
Write down
Where are they online?
What are they passionate about?
How can you tap into that?
If you don’t know, ASK THEM.
Give them a chance to know you.
Build a community!

4
REALLY WELL.
Do The 2-3 Things
Quality and consistency matter.
Blogging? Write 1-2 posts per week.
Social media? Learn best practices.
Book reviews? Identify the right ones.
Help your readers fall in love.

5
One needs the other.
Measure&Tweak
To measure something, you must
first have a goal.

Measure
& Tweak.
(Tweak, not twerk.)
1. Define a goal for each of
the 2-3 things you are
focusing on.
2. Define how you can
measure progress against
that goal.
3. If it isn’t working, review
best practices before
changing tactics.

IF YOU SLIP
Don’t worry.
Just start again.
If you stay on-plan, do your best and are
consistent, you are ahead of the game.

Want free help?
Subscribe to my blog.
Send me your questions.
I’ll help you rock the status quo.
RockTheStatusQuo.com

Questions?
morgan@rockthestatusquo.com
rockthestatusquo.com
CC © aurimas adomavicius

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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Top digital marketing institutein noida

aditisingh6607

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

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Growing Your Platform As An Author

1. Growing Your Platform Using Blogging & Content Marketing Carrie Morgan CMO, Digital Strategy & Services Rock The Status Quo We Make Brands More Visible & Vibrant Online

2. Today Being an author demands stronger Marketing & PR skills…. constantly learning… … and using time and resources more effectively Ack!

3. The pressure to learn new skills & compete in your genre for visibility is strong. garbage from Those who don’t gold. CLOSE THE DOOR to their own book sales. But it doesn’t have to be overwhelming.

4. Empower Yourself. Teeny publisher budgets or self-publishing = you do it all BECOME YOUR OWN ONLINE MARKETING GENIUS IF YOU WANT SALES. Get found. Be heard. You… the learners… are the ones who create new best practices & sell more books. KUDOS!

5. Drop media dependency. You choose what & where to publish, how to amplify and where conversations happen.

6. Enter content marketing & blogging industry media/blogs Connecting with book review bloggers social proof potential readers

7. What is Content Marketing? Valuable, NON-PROMOTIONAL information that helps you attract targeted customers/readers.

8. What is Content Marketing? Blogging. Articles & Guest Posts. Video. Podcasts. Images. Visual + written micro-stories. Who is better at creating stories than an author? 1. Bring Fiction to Life 2. Showcase Expertise 3. Help Them Find You

9. Today. TAKE TIME TO BRAINSTORM. Write down your ideas. (wine helps)

10. Fiction authors. WHERE ARE YOUR READERS? WHAT IS YOUR GOAL? Facebook page for a character or place? Free e-book or slideshare content? Interact with fans on GoodReads? A “behind the scenes” blog? Book review campaign? Share sneak previews? Pinterest boards?

11. Nonfiction authors. WHERE ARE YOUR READERS? WHAT IS YOUR GOAL? Guest posts on industry blogs & ezines? LinkedIn groups & showcase pages? Blogging on your own website? Sharing relevant articles? Free e-book prequel? Public speaking? Instagram?

12. It’s enough to make your head explode.

13. KISS. Keep it simple! 5-STEP PLAN 1. Understand your reader. 2. Pick 2-3 tactics. 3. Write down your plan. 4. Do those 2-3 things well. Really, REALLY well. 5. Measure and tweak along the way. garbage from gold.

14. 1YOUR READER. Understand Does age matter? Where are they online? What are they passionate about? HOW CAN YOU TAP INTO THAT? If you don’t know, ASK THEM. Give them a chance to know you. Build a community!

15. Understanding YOUR READER. If you are published, give your fans something to be passionate about (and share). If you are unpublished, help them find YOU.

16. Google IS YOUR BFF.

17. 2TO JUST 2-3 TACTICS. Narrow it down What is realistic? Achievable? How much time can you invest? Don’t bite off more than you can consistently chew, and realize it is a long-term game, not a short-term sprint.

18. Be Smart WITH YOUR TACTICS S… Specific M… Measurable A… Accountable R… Realistic T… Time-Sensitive

19. 3YOUR PLAN. Write down Where are they online? What are they passionate about? How can you tap into that? If you don’t know, ASK THEM. Give them a chance to know you. Build a community!

20. 4 REALLY WELL. Do The 2-3 Things Quality and consistency matter. Blogging? Write 1-2 posts per week. Social media? Learn best practices. Book reviews? Identify the right ones. Help your readers fall in love.

21. 5 One needs the other. Measure&Tweak To measure something, you must first have a goal.

22. Measure & Tweak. (Tweak, not twerk.) 1. Define a goal for each of the 2-3 things you are focusing on. 2. Define how you can measure progress against that goal. 3. If it isn’t working, review best practices before changing tactics.

23. IF YOU SLIP Don’t worry. Just start again. If you stay on-plan, do your best and are consistent, you are ahead of the game.

24. Want free help? Subscribe to my blog. Send me your questions. I’ll help you rock the status quo. RockTheStatusQuo.com

26. Fiction authors. WHERE ARE YOUR READERS? WHAT IS YOUR GOAL? Facebook page for a character or place? Free e-book or slideshare content? Interact with fans on GoodReads? A “behind the scenes” blog? Book review campaign? Share sneak previews? Pinterest boards?

27. Nonfiction authors. WHERE ARE YOUR READERS? WHAT IS YOUR GOAL? Guest posts on industry blogs & ezines? LinkedIn groups & showcase pages? Blogging on your own website? Sharing relevant articles? Free e-book prequel? Public speaking? Instagram?

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