Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
A guide on developing your social media strategy. I have included summary about Facebook, will share further updates on which platform to use in my details report on each of the platforms available.
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
A guide on developing your social media strategy. I have included summary about Facebook, will share further updates on which platform to use in my details report on each of the platforms available.
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
Are you using social media for your blog? Social media is one of the fastest and easiest ways to grow your blog following – but only if it’s done right. This session will include focusing on your target market and finding it if you’re unsure of it, understanding which social media platform(s) is right for your blog, creating and curating content for your social media, and more. Learn how to use a content calendar to stay organized, tactics for growing a genuine and engaged following, how to properly showcase brand sponsorships on social media, and more.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Tools: The free and not so freeSerena Ehrlich
An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
Success factors for developing your eXtension CoP Social Media Strategy #eXcop11Marissa Stone
The Internet offers a universally accessible interactive hub of fast, consistent, cost-effective resources to connect with individuals working toward common goals. The groups derived from these connections are called virtual social networks. The content shared in these networks is called social media. Developing a virtual social network for your CoP is an important mechanism for generating and disseminating knowledge within your greater online community. But how do you develop a successful social media strategy to reach those interested in the content developed by your CoP? Join us for this interactive workshop and explore the success strategies we’ve used to (1) Develop a list of social media objectives; (2) Develop a list of social media sites (3) Assess your membership’s social media expertise and create successful social media teams; (3) Utilize eXtension’s online arsenal of contacts and content (4) Join the online conversation and develop strong online relationships with influencers in your field (5) Define social media activities; (6) Create a “call to action” that supports and motivates members. Bring your questions, concerns and real world experience and together with these strategies, developing your virtual social network is only a well-planned, social media strategy away.
This survey is based on personal experience not on technical analysis. This survey mainly targets the Egyptian and their perspective to the online advertisement.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
Leigh-Chantelle's presentation in Brisbane on Saturday 18 March for local Not For Profits to encourage their understanding of Social Media, best practices and most suitable channels to use. Online Etiquette, and Taking Time Out also covered.
See http://epicentreequilibrium.com to book Leigh-Chantelle
Download Top Tips for Taking Time Out flyer: http://www.leigh-chantelle.com/684-top-tips-for-taking-time-out-flyer.html
Are you using social media for your blog? Social media is one of the fastest and easiest ways to grow your blog following – but only if it’s done right. This session will include focusing on your target market and finding it if you’re unsure of it, understanding which social media platform(s) is right for your blog, creating and curating content for your social media, and more. Learn how to use a content calendar to stay organized, tactics for growing a genuine and engaged following, how to properly showcase brand sponsorships on social media, and more.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Tools: The free and not so freeSerena Ehrlich
An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
Success factors for developing your eXtension CoP Social Media Strategy #eXcop11Marissa Stone
The Internet offers a universally accessible interactive hub of fast, consistent, cost-effective resources to connect with individuals working toward common goals. The groups derived from these connections are called virtual social networks. The content shared in these networks is called social media. Developing a virtual social network for your CoP is an important mechanism for generating and disseminating knowledge within your greater online community. But how do you develop a successful social media strategy to reach those interested in the content developed by your CoP? Join us for this interactive workshop and explore the success strategies we’ve used to (1) Develop a list of social media objectives; (2) Develop a list of social media sites (3) Assess your membership’s social media expertise and create successful social media teams; (3) Utilize eXtension’s online arsenal of contacts and content (4) Join the online conversation and develop strong online relationships with influencers in your field (5) Define social media activities; (6) Create a “call to action” that supports and motivates members. Bring your questions, concerns and real world experience and together with these strategies, developing your virtual social network is only a well-planned, social media strategy away.
This survey is based on personal experience not on technical analysis. This survey mainly targets the Egyptian and their perspective to the online advertisement.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
Leigh-Chantelle's presentation in Brisbane on Saturday 18 March for local Not For Profits to encourage their understanding of Social Media, best practices and most suitable channels to use. Online Etiquette, and Taking Time Out also covered.
See http://epicentreequilibrium.com to book Leigh-Chantelle
Download Top Tips for Taking Time Out flyer: http://www.leigh-chantelle.com/684-top-tips-for-taking-time-out-flyer.html
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Presentation - How to enjoy Social Media happiness
1. social media homework =
social media happiness
Rebekah Lambert
Unashamedly Creative
www.unashamedlycreative.com.au
rebekah@unashamedlycreative.com.au
2. Why social media?
It’s marketing you can control
To a point, its fairly cheap
Your customers can talk back
It shows you’re forward thinking
It’s a great way to connect with
peers and influencers
Opportunity lives here
Community, community,
community
3. Your social media motivation
What problem am I solving?
What underlying message do I want
to give about my company?
What do I want out of this on a
business level?
What do I want to get out of it
personally?
Who are my audience? What do they
look like?
What am I giving them?
What social media inspires me?
4. Motivations meet planning
Why do I want to use social
media?
What channels do I feel
confident using?
Where would my intended
audience hang out?
How will I position myself
across each channel?
When will I have time to focus
on social media?
5. The Anatomy of Good Social
Snappy, succinct headlines
A call to action
It looks neat and tidy (link
shortening is yummy)
It’s about the consumer, not the
presenter- always ask “what’s in
it for me” from the customers
point of view
Your personality is consistent
Each part of your social share is
used to the best possible
advantage
8. It’s not hard work. It’s a
game!
Treat social media is online
gamification
Give yourself time to enjoy it- and
be kind to yourself as you do
Make it a part of your education
process & staying up with trends
Time Box the process
Create collection points like
Pinterest Boards, use bookmarking
tools, Excel and so on
Report on what you do, and treat it
like a high score battle
9. Reporting is necessary
Make use of Google Analytics
Track your social media
analytics
Choose soft values outside of
the hard data you think matter
Look for things that change
that you can’t measure (e.g.
Less help calls on a topic)
Use it as an opportunity to
profile your members
Trial and learn
10. Beyond Scheduling and Punching
In
Make time for chat- schedule the
chat so it doesn’t become all
consuming
Capture information as you go
Join in Twitter chats, Google
hangouts & communities, Facebook
fan pages & groups
Take the online offline
Make your social media a
community
Intrigue people by being real and
useful
11. You need tools in your tool
belt
Cheap, no degree in physics
required scheduling is Buffer
Commun.it is your reporting
and staying in touch friend*
PicMonkey makes visuals
simple
Discover content and share
your own with StumbleUpon
Scoop.it makes information
collation super simple
12. Go beyond the Facebook
Twitterdome
Become an expert on Medium
Add the extra level with
Google Help Outs or forums
Give Pinterest a story
Link up on LinkedIn
Make friends with Meetup
Crowdfund your way to
presale happiness
Instant behind the scenes with
Instagram
Know your niche social media
13.
14. No such thing as competition
Do a competitor analysis- what
do they rock at and what do
you do better?
Be honest about who you are
and what you offer
Stay focussed on your story and
your goals
Make a friend of your enemyfor leads, info, less stress and
because they market your
industry well, too
15. Avoiding the traps
Social media narcissism starts
with enjoying the sound of your
own voice
Don’t invite FOMO to have a
party in your head
Your brain often confuses
talking for action...and social
media is a great way to reinforce
this problem
Trolls: Decide when to starve,
when to tickle, when to rescue,
and when to execute
16. Stay motivated
Capture info every day in
preparation
Drink water
Play the music loud
Allow yourself to get side tracked
on the internet
If someone makes you cranky, use it
to make more content
Dance with the dog, kids or broom
Chase opportunities to tell your
story
Add giving as part of the process
17.
18. The Common Myths
• Don’t link Facebook to Twitter
•
•
•
•
•
•
& vice versa
Intro content you share from
others
Hashtags are evil
Say something every 3 hours
Broadcast the same thing on all
channels
You shouldn’t use scheduling
tools
It’s from me, they’ll work it out
19. Myth #1: Don’t link channels
- it’s annoying!
Nobody tunes into you 24/7, so
treat it like a catch up or re-run
Not everyone who follows you on
one channel will follow you on
another
Smart social media makers use it as
texture and variety
Make intelligent decisions based on
your audience and the content
The attack of the killer
linked social media
accounts!
20. Myth #2: <your name>
presents...
Your channel, you’re always
presenting it! Save the drum
rolls for special events
Look for opportunities to incite
debate or create conversation, or
giving it a seal of approval... But
not all the time
The 50/50 rule is tarnished by
the sound of your never ceasing
voice
BTW, unless your cat can type,
the tweets are always your own
21. Myth #3: Stay away from the
hash
Hashtags help provide a way to
find the content social media
users want to consume
It helps people who don’t know
your brand find you
You can use them as a vehicle to
support causes, show a sense of
humour, and find associations
Moderation in #hashtags is the
key
22. Myth #4: Say something every 3
hours
Content for content’s sake
dilutes your ability to seem
credible
Study your own audience
and find out when they tune
in
Visibility of your social
media content depends on
people enjoying it
ALWAYS refer to the aims
you’ve set down for each
channel
23. Myth #5: Say it everywhere!
Different social media channels
have different audiences
expecting different things
People who follow you on a lot
of channels receiving the same
message at the same time may
get sick of you
You’re missing the opportunity
to create touch point marketing
24. Myth #6: Manual labour is
awesome
The days of scheduling tools
not showing up in feeds is
over
If you are smart about how
you schedule and make it a
part of your strategy. People
won’t notice the difference
Think about your scheduling
as making a slow cooked
meal, and the manual
additions as the spices
26. Check In time
Are your reports showing growth
across your metrics?
Are you getting influencers and
leads from the effort?
Are you enjoying yourself?
Are you meeting the goals you set
yourself at the beginning?
Is your business story growing?
What should you change, leave
behind or keep doing?
What’s the next experiment?
27. This presentation was brought to you
by...
marketing | copywriting | content
https://twitter.com/noshamecreative
https://plus.google.com/+BekLambert/
https://www.facebook.com/unashamedlycreative
http://www.pinterest.com/noshamecreative/
http://instagram.com/unashamedlycreative