A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

1. Social Networking for Success Xerox Women’s Alliance Suzanne E. Henry

2. “Everyone tells you that social media is a unicorn, but it’s really just a horse.”~ Jay Baer, Convince & Convert

3. Understanding: General know-how of social networking channels Planning: How to build a positive online presence Managing: Tools, tips, techniques What’s the Deal Today?

4. What Are We Talking About, Really? Social Media: The tools and channels that allow people to connect and share online Social networking: The activity on social media The 6 Behemoths: Facebook Twitter Blogs/blogging LinkedIn YouTube Wildcard: Google+

5. Do you engage in professional social networking, using any of these channels, presently? Yes, I feel quite engaged Yes, but I just use social media “lightly” No, I do not engage in social networking at all Poll

6. Get educated Have a Strategy Know your personal brand Identify the channels and tools Monitor, contribute, manage How Do I Get Started?

7. The Maze

8. Don’t Panic!

9. What is your number one objection to engaging professional social networking? I don’t have time I don’t see the value I don’t really know how to use it well I am concerned about privacy I am concerned about doing something wrong Other Poll

10. Two Steps: Sign up and listen Educate yourself: SmartBrief on social media: http://www.smartbrief.com/socialmedia/ Your industry’s media Blogs on social media Mashable: http://mashable.com/ Global Neighborhoods: http://globalneighbourhoods.net/ Convince & Convert: http://www.convinceandconvert.com/ How Do I Learn?

11. Day to Day Management Tweetdeck Hootsuite Ongoing Monitoring of Personal Brand Klout / Peer Index scores Google alerts Personal goals / metrics Networking/Finding people Personal sphere WeFollow / IceRocket Suggestions by sites themselves Tools, Tips, Techniques

12. What will you strive for? Determine your goals Who will you be? Identify your personality/tone of voice How do you want to be known? Determine your ideal reputation 3 word exercise Who Will I Be Online?

13. Use an authentic voice, be “relatable” Avoid “ranting” Common sense rules: Avoid posting overly personal information Personal interests are okay (if your boss’ mother would approve) Case Study: MarijeanJaggers Be Human, Not too Personal

17. Specific action items Determine the level of activity for you and your goals High Medium Low Design a strategy Who will you be? What will you contribute? Know who you are trying to network with and why Develop a schedule Engage, monitor, repeat (yes, it’s relentless) Planning Your Presence

18. Google Profile LinkedIn Profile Twitter/Yammer/Chatter Klout and PeerIndex score Google Alerts on your name Basics

19. Google Profile LinkedIn Profile Join and monitor groups Answer questions Twitter/Yammer/Chatter Klout and PeerIndex score Google Alerts on your name 5 Key Blogs Medium

20. Google profile Google+ LinkedIn Profile Engage groups Answer questions Connect your blog, Twitter feed and other channels to profile Twitter /Yammer/Chatter Klout and PeerIndex score Google Alerts on your name and others who you follow Write a blog Read and comment on key blogs Quora High

21. Being There  Strategy Social Media Strategy

22. What will you contribute? Most professional social networkers define their content mix: Thought leader (original content) – 20% Curator (sharing others’ content/repository) – 50% to 70% Entertainer/personality – 5 to 10% “Customer” service rep – 10% Advertiser/sales – 0 to 10% Design a Strategy

23. Deploying robust content Over the right channels With high engagement Social Networking Means:

24. Who do you want to follow? Follow back? Who do you want to engage? Who do you want to impress? Who do you want passing on your content? Know With Whom You’ll Network

25. One Week, 3 hours Update your statuses (at least 3x a week) Comment on 1 - 2 blogs Answer a question or 2 (Quora, LinkedIn) Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc. Connect with 1 - 2 new people (LinkedIn, Google+) Follow 1 - 2 new people (Twitter, Google+) Recommend someone on LinkedIn (and/or ask for a recommendation) Check your Peer Index and Klout score Remove or add to YouTube subscriptions Remove or add to RSS feeds Read Google alerts related to your personal brand If you blog – blog 1 to 3 x a week Schedule Engagement

26. Questions/Comments

27. Let’s Connect Suzanne E. Henry Four Leaf Public Relations LLC +1 434-972-7278 - office www.FourLeafPR.com Twitter: @SuzanneHenry Facebook:www.Facebook.com/FourLeafPR LinkedIn: www.linkedin.com/in/suzannehenry Blog: http://tinyurl.com/FourLeafBlog Google Profile: http://www.google.com/profiles/SuzanneHenry86