This document provides an overview of a video workshop on how to make quality videos with a smartphone. The workshop covers techniques like keeping visuals changing by shooting in shots of 3 seconds or less and avoiding camera movement. It also discusses composing shots using rules of composition and shooting a variety of angles from wide to close up shots. The workshop teaches using pattern interrupts to keep videos engaging and provides tips for better audio quality. It introduces smartphone accessories that can improve video such as tripods, microphones, and lighting tools. Participants are guided in an exercise to storyboard, shoot and edit a short video project.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Creating Great Branded Videos With Your SmarthphoneChris Snider
AMA Madison presentation on making videos with your smartphone. Includes tips on storytelling, video tips, and apps and hardware to use with your smartphone.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Creating Great Branded Videos With Your SmarthphoneChris Snider
AMA Madison presentation on making videos with your smartphone. Includes tips on storytelling, video tips, and apps and hardware to use with your smartphone.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
A marketeers brief guide to improving your social media performanceSHumphrey123
The Black Hole's Content Marketing Executive, Sam Humphrey, looks at the simple steps that marketeers can take to improve their social media offering. With thanks to all speakers at the Big Social Conference 2015. Some of there content is used in this presentation. Thanks also to entrepreneur.com who came up with the 10 laws of social.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
A marketeers brief guide to improving your social media performanceSHumphrey123
The Black Hole's Content Marketing Executive, Sam Humphrey, looks at the simple steps that marketeers can take to improve their social media offering. With thanks to all speakers at the Big Social Conference 2015. Some of there content is used in this presentation. Thanks also to entrepreneur.com who came up with the 10 laws of social.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Lights, Smartphone, Action: Telling Rotary’s Story on the Go PresentationRotary International
If an image speaks a thousand words, a video can convey a million. What better way to show Rotary’s people of action than through video? Bring your smartphone or tablet and learn how to quickly shoot and edit great videos. We’ll review the different types of video you can create, what kinds of shots to capture, how to use the iMovie app to create an edited production, and other tips, tricks, and tools you can use to help your video shine.
12 Tips to Instantly Create Better Videos - 2014 NAGW ConferenceCapture Video
This presentation will equip you with the skills to take your video productions to the next level. Learn the elements of telling a great story through video and the top mistakes most people make when making videos. This workshop will take you through the process of composing great shots, recording good audio, and editing your video quickly and professionally.
Video Tips and Techniques for the Web and Social MediaJames Richardson
Presentation by Professor James Richardson at the CUNY School of Public Health on video technologies in use by faculty and students at the CUNY School of Professional Studies and the LaGuardia Community College Media and Technology Programs.
Ed Zimmerle of Prairie Lakes AEA gave this presentation at the Iowa Bloggers Conference at Iowa Central Community College in Fort Dodge, Iowa. March 19, 2016.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Emerging media in Communications, JournalismChris Snider
This is a presentation for the 2014 MediaNowSTL high school journalism camp. I'm talking about the emerging technology that I am following closely 2014.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. HELLo. I’m Chris snider
• Associate professor in Drake
University’s School
of Journalism and Mass
Communication
• Teach classes on video, audio,
social media, design, storytelling
and web design
• Also teach a variety of classes
on those topics in our
Online Master of Arts in
Communication program
3. • I’m passionate about how businesses can use social
media and digital media
• Formerly editor at Juice Magazine and the Des Moines
Register
• Continue to run social media accounts and build websites
for clients and several related to Drake University
4. INTRODUCTIONS
• Name
• Where you work / What you do
• Your experience with shooting and editing video
• What you hope to do with the skills you gain in this workshop
6. We’ve all made videos before
I
t
’
s
2022
That doesn’t mean
we’ve maDe good ones
7. Video is more popular and more
in-demand than ever
The problem is… most people don’t
know how to make quality video
But you can do it with only a smartphone.
11. Shoot in shots
• Don’t shoot in one continuous movement or hold one
shot for too long
• Shoot a series of unique shots and put them together
to tell the story
• This is a terrible video (with millions of views)…
14. How long is each shot on the screen?
https://www.youtube.com/watch?v=faO4WuUPLoo
15. Move, point, shoot, stop.
Move, point, shoot, stop.
Move, point, shoot, stop.
• Frame your shot, then press record until it gets boring.
• Then stop and move on to the next one.
• Shoot more than you think you’ll need (you don’t have
to use it all)
17. Camera movement…
• Pan - move the camera horizontally
• Tilt - move the camera vertically
• Zoom - move toward/away from to subject
• Always begin and end stable
18. … avoid camera movement
• Any sort of camera movement is advanced technique
• Hold the camera still and let the movement happen
inside your composed shot
20. When to use camera movement
• When there is no action on the screen, some slow
movement may be necessary to keep the viewer engaged
• Pan and tilt can be used to reveal elements and make the
viewer feel like part of the action
22. COMPOSE
YOUR SHOTS
• Take charge and
properly set up the
shot.
• Pay attention to
backgrounds.
• Don’t be afraid to
rearrange the furniture
(in non-documentary
situations).
32. This video is trying to tell me where, who and what in one shot. It’s too much.
How might this have been done differently with multiple shots?
33. Go to Facebook or Instagram and look at the
fi
rst video you see from a brand
How are they doing?
• Shooting in shots
• Avoiding camera movement
• Composing shots (rule of thirds, framing,
leading lines, foreground/background)
• Shooting wide, medium close-up
34. Let’s shoot, Part 1
• Shoot at least
fi
ve shots of someone doing an action
(using a prop, walking around campus or ????)
• Include wide, medium and close-up shots
• Hold the camera steady
• Compose shots - rule of thirds, framing, leading lines,
foreground/background
Shooting in shots
37. A visual timeline representation of your video
Indicators about effects, titles, music, sounds
Preview area - shows video clips as they are
playing
Tools you can use as you edit
Library of clips you’re working with. Press,
hold, and drag a clip to re-arrange your clips
in your timeline.
38. • Trim ends
• Cut from middle
• Split into two
clips
46. Shoot in sequences
• Think in terms of scenes
• For each scene, follow the action, shoot wide, medium
and close-up
• Reconstruct the event so it appears to happen in real
time. Look for things that repeat (so you can shoot
more than once). Or have your subject repeat them (if
possible)
48. Zoom with your feet,
not with your lens
• Shoot at your camera’s widest setting for stability
• 10x zoom = 10x shakiness
• Can be uncomfortable to get in close, but it’s our best
option
50. Storyboard, then shoot
• It’s important to think through all of your shots ahead of
time.
• Easiest way is to storyboard what you will shoot.
51. Use Pattern interrupts
Pattern Interrupts are elements in your video that are di
ff
erent than the rest
of your video (they literally "interrupt" the “pattern"). Pattern Interrupts can be:
• On-screen graphics
• Animations
• New background or setting
• B roll shots
• Di
ff
erent camera angles
• Sound e
ff
ects
55. –Dirck Halstead, DigitalJournalist.org
“If you close your eyes while watching a news
program like 60 Minutes, you will
fi
nd that you
can absorb the story with no problem. The
images enhance the story, but it is the sound
that is vital to understanding.”
56. • When it comes to video and multimedia, sound is
the most important element.
• Sound has the power to make a good project into an
extraordinary piece of work, but also to undermine and
even ruin the strongest of stories.
57. Types of sound
• Your sound may consist of a mix of:
• Standups
• Interviews
• Voiceover
• Natural sound
• Music
• Sound e
ff
ects
58. Types of microphones to record
• Handheld: Dynamic mics won’t need a
battery or phantom power – you can just plug
them in and start recording.
• Shotgun: Use batteries and pick up more
sounds from a greater distance and can cancel
out other noises.
• Lavalier: Picks up voice of the subject while
blending in some of the environment.
59. Some sound rules
• When placing the mic for an interview, closer is better
• Wear headphones to hear any sound issues
• Continue to record important sound even if the picture is
poor. You can always split the audio and video later
• Avoid locations with bad acoustics.
• Avoid distracting background noises (busy areas, heavy
machinery, lawnmowers, etc.)
62. Smartphone video has
four main weaknesses
Hard to keep phone stable
(stabilization does get better every year)
Lack of quality audio when too far from camera
Not great in low-light situations
Limited zoom options (also getting better)
69. Interview setup
• Find a good location.
• Good: room with padded couches and thick drapes
• Bad: kitchen, large hallway, gymnasium
• Do you hear any background noises that will be
distracting when played back? Refrigerator running,
clock ticking, etc.
70. Microphone placemenT
• Ideally as close to the subject’s lips as possible to capture their
rich voice but less of the room
• Microphone below the mouth as opposed to in-front of to avoid
recording breathing sound
• Use a windscreen if recording outside
71. Video logistics
• Try to put the subject in their natural environment
• Keep the background simple
• Avoid putting subjects in front of windows or you will
have lighting issues
• Who is someone you could interview for a
story? What location would make sense for the
interview?
72. Camera height even with subject’s eyes
Not much empty space above head
Include head and shoulders and not much else
Face slightly to one side of the shot and looking opposite way
Leave a little room below face for adding their name
75. Let’s shoot and edit, part 2
• What we’re focusing on
• Quality audio - one interview of 20+ seconds
• Variety of shots - B-roll
• Shooting in sequences - can you create a 2-shot sequence?
• Tripod for steady video
Interview with b-roll
Topic: Weather story OR Historic Meredith Hall OR ?????
76. Click impose to add
cutaway shot
• You’ll need to size up the
video (use 2
fi
ngers) to
completely cover the
interview
• Just watch the ad to get
this feature for free
79. ANDROID AND IPHONE EDITING: VIDEOSHOP
• Free ($24/year for all tools)
• Quickly turns multiple clips into one video, add music, text and more
80. A BETTER VIDEO APP: FILMICPRO
• $15 for iOS and Android
• Professional video tools such as smooth zooming, lock focus, lock
exposure, sound monitoring.
81. • $15/year for pro features (iOS and Android)
• Video editing,
fi
lters and e
ff
ects, music, stickers, text
CHANGE SIZE OF VIDEO: INSHOT
82. • iPhone - free
• Shoot with front and back camera at the same
ti
me
• Capture two di
ff
erent focal lengths at the same
ti
me
DOUBLETAKE
83. • iPhone and Android - free
• Edi
ti
ng app with features including transi
ti
ons, e
ff
ects,
fi
lters and music
• Great op
ti
on for shoo
ti
ng and edi
ti
ng Stories, Reels and TikTok videos.
VITA
84. • iPhone - free for limited version - $40/year for full version
• Create mo
ti
on graphics for social media
MOJO
85. Let’s shoot and edit, part 3
• What we’re focusing on
• Storyboard
• Quality audio
• Variety of shots
• Tripod for steady video
5 shots about you