The document summarizes key points from a Twitter conference (#OTBC). It discusses that brands should add value to communities on Twitter rather than just promoting themselves. They should also humanize their approach by having a personality, being conversational, and focusing on passion rather than clicks. Additionally, brands should have a strategy and understand why they are using Twitter, whether for customer service, broadcasting news, or business development.

1. ReTweet: Key Take-aways Sarah Milstein @SarahM @TweetReport

2. Has Twitter jumped the shark?

3. WTF? olivehues Twitter = wild west. All the "experts" have differing opinions. Brands vs idv. Serious vs. Funny. Ctrl your message vs empower. #OTBC

4. erictpeterson "Social Media is not about you. It's about how you can add value to the communities you're a part of." (via @timoreilly at #otbc) Add value

5. bevisible don't just mindlessly pass-on what you think is interesting, do research and make it easy for people to read it #otbc Think about your readers

6. MichaelBarrs Tim O'Reilly says it's important to research tweets....I didn't research that. #OTBC Have a personality

7. ronaldbradford Find employees that have the knowledge and expertise to plug into the network. Find the digital curators. @steverubel at #OTBC Tap the Twitter lovers

8. ronaldbradford Zappos Employee tweet policy. Be real and use your best judgment. @zappos at #OTBC Have a human policy

9. SBrownCCI #otbc. Where can we plug in laptops? and when? Sidebar: expect spontaneous community

10. GeekGirlCamp Know your starting point, create a plan, define your goals for using Twitter (cust service, broadcast, news, biz dev) @Beth Harte #OTBC Have a strategy

11. 14str8 Spend as much time researching on twitter as you do tweeting. via @CarriBugbee #otbc Listen. Listen. Listen.

12. taskwun People want to connect with people, not companies or brands. Humanize your twitter approach. (via @twittermoms) #otbc Take the opportunity to be human

13. GeekGirlCamp Interact with your community if you are in one - Answer questions! Answer praises! Ask questions! Monitor your mentions! @wholefoods #OTBC meadonmanhattan Marla's presentation is like a good feed: she has humor, sound bytes, RTs, gifts, content, varied pace. Like it. #otbc Humans hold conversations

14. 14str8 Think in terms of the passion you create, not in terms of the page clicks you generate. via @erictpeterson #otbc Humans are passionate

15. RonHogan #otbc @ericmueller: 80 percent of the traffic to Flashlight Worthy Books comes from @flwbooks & other Twitter links Measure data important to you

16. dwag29 Use Twitter to achieve higher purpose of your business, not just sell products @zappos # otbc Think big

17. Sarah Milstein @SarahM @TweetReport (Twitter resources) [email_address] http://sarahmilstein.com