This document discusses how social media can help with job searching. It describes social media as online technologies that allow people to share opinions and experiences. LinkedIn, Twitter, and Facebook are mentioned as platforms that can help people find jobs by allowing them to follow companies, connect with contacts, and showcase their professional experience and qualifications to potential employers. The document provides tips on using each platform effectively for job searching purposes, such as regular posting and engagement to build an online presence and network.

1. What is it ?
How can it help in Job Search ?
Jackie Buck SPHR * Brooke Roegge

2. SOCIAL MEDIA

6. ◦ Social media describes the online
technologies and practices that people use
to share opinions, insights, experiences,
and perspectives.
◦ Helps people find YOU and you find THEM!

7.  -Expedites Conversation
 -Delivers Content to a wide audience
 -Allows you to participate in the
creation & development of content.
 -Not about the size of network but
how you use it.

8. --What do I hope to accomplish online?
--What part of my professional life do I
want to showcase?
Once you have answered these questions get online!

12. Using to land your next JOB
1.Follow target companies
2.Contact employers directly
3.Use BranchOut for networking
4.Keep privacy settings open enough
5.Inform your network that you are in
the job hunt
6.Optimize your profile for job search

13. http://learn.linkedin.com

16. -Create a specific email address
-3,000 invitations allowed
-5 “I Don’t Knows”
-Keep your profile updated

17. -Write recommendations
-Join personal & professional groups
-Participate in Questions & Answers

19. THE BASICS OF
TWITTER

20. TWITTER IS
A MASS TEXT-MESSAGING SERVICE
THAT ALLOWS YOU TO SEND SHORT
140 CHARACTER UPDATES
OR “TWEETS”
TO A BUNCH OF PEOPLE AT ONCE
“FOLLOWERS”

21. IT IS ABOUT NETWORKING,
BRANDING, MARKETING, BUSINESS
TWITTER IS NOT
ABOUT……
CHATTING WITH
YOUR FRIENDS
BUT ………..
ABOUT
PROMOTING
YOURSELF

23.  Tweet something of VALUE
 Tweet on a regular basis
 Get “retweeted”
 Use link-shrinking services (tinyurl.com)
 Answer questions

24. Hashtags are a word or phrase preceded by #
to monitor who is saying what about a topic.
“Twitter handle” = Username
DM = direct message
RT = retweet
FTW = celebratory remark

25.  PROVIDE access to other professionals
 PROVIDE exposure & credibility
 PROVIDE personal & professional
relationships when you connect to others in
your industry
 PROVIDE a venue to demonstrate your
expertise & provide expertise

27. - PROMOTE YOURSELF
- “POST & HOPE”
- BE CREATIVE
- JOIN ONLINE CONTESTS

28. Tips
getting your job
searching started
on social networks

29. •Twitter:
–Pace yourself
–Routinely update at least once 2x a week
–Search for and join in on relevant conversations of interest
•LinkedIn:
–Fill in as much as you are comfortable with on your profile
–Find and join groups that interest you
–Personalize your invitations to connect
–Acknowledge those who want to connect with you
•Facebook:
–Search for industry events and find 1-2 you can attend
–A good profile photo helps to humanize you
–When you join a group, leave a small note to introduce
yourself
TIPS & INFO

30. What social media accounts do we have?
What are we doing with them?

31. DEED has 2 Twitter accounts:
 MinnesotaWorks
 PositivelyMN

32. MinnesotaWorks.net Twitter account:
http://twitter.com/minnesotaworks
or @MinnesotaWorks
Audience:
 Job seekers
 Career counselors
 Recruiters
We post:
 Jobs from MinnesotaWorks.net
 Promote the MinnesotaWorks.net blog
 Job seeking advice and tips

34. Examples of tweeted job listings from MinnesotaWorks.net:

35. Post from the MinnesotaWorks.net blog:

36. Job seeker and career advice:

37. DEED Twitter account:
http://twitter.com/positivelymn
or @PositivelyMN
Audience:
 Businesses
 Media
 Anyone interested in news about our agency, MN biz, or the MN economy
We post:
 Press releases
 “Inside” information
 Info that businesses might find helpful
 MN businesses in the news

39. Press releases:

40. “Inside information:”

41. Info for Minnesota businesses:

42. Minnesota businesses in the news:

43. DEED Facebook account:
http://www.facebook.com/positivelymn
Audience:
 Mostly job seekers
We post:
 Jobs from MinnesotaWorks.net
 Job seeking and career advice
 Misc. information about why Minnesota is a great place to work/live

45. Job postings from MinnesotaWorks.net:

46. Job seeking and career advice:

47. Why Minnesota is a great place to work/live:

48. DEED YouTube account:
http://www.youtube.com/user/deedminnesota
Audience:
 Non-specific (agency account)
We post:
 Overviews of DEED services
 Promotional material (Voc. Rehab success story, Minnesotium, etc.)
 Tutorial videos

51. QUESTIONS ???
Jacqueline Buck
&
Brooke Roegge