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Twitter for Brands
- 2. Rules of Engagement Marla Erwin, Whole Foods Market
- 3. Twitter for Brands @marlaerwin, @wholefoods
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- 6. Twitter for Brands DOs DON’Ts
- 7. Twitter for Brands DOs DON’Ts and one very gray
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- 10. @wholefoo #1 retail accounton Twitter
- 11. @wholefoo #1 retail accounton Twitter 1 global account 3 topics 4 metro areas
- 12. 1 global account 3 topics 4metro areas
- 13. 1 global account 3 topics 4metro areas
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- 32. content links to yoursite or other sites
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- 34. DON’T use Twitter solely for revenue
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- 76. banish PR &Legal
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- 78. if you sayit, mean it
- 79. if you sayit, mean it
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- 85. Tweet this: “RT me so I can win: @wholefoods is rocking my world
- 86. Tweet this: “RT me so I can win: @wholefoods is making me hungry
- 87. Tweet this: “RT me so I can win: @wholefoods is giving away prizes
- 88. Tweet this: “RT me so I can win: @wholefoods is rocking my world
- 89. Get 3 RTs?Send a message to @wholefoods. First 3 win a $25 gift card!
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- 98. Advantages: Humanizing Accessible Accountable
- 102. Advantages: Authority Boundaries Continuity
- 103. “No one wants to talk to a brand”
- 107. there is nospoon
- 108. twitter has noexperts
- 109. experiment review repeat
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- 112. thank you wholefoodsmarket.com/ twitter
- 113. thank you wholefoodsmarket.com/ twitter @wholefoods