Social Media 101, tips, tactics, state government
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This presentation was prepared for the Arizona Game & Fish Department's social media, marketing, editing, promotions staff. Robin J. Philips is a journalist who trains teaches social media tactics and techniques.
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The document provides guidance for social media use and engagement for a church called Real Life. It discusses how social media is changing interactions and how words last forever online, so content must be well-thought out. It emphasizes inviting people to attend church events and services through engaging posts. The document outlines strategies for different platforms like Facebook, Twitter, Instagram and YouTube. It provides best practices for personal accounts, such as being engaged with followers, watching what you share, and lifting up the church vision. Throughout, it stresses maintaining a consistent brand and voice to remain recognizable online.
Social media for influence
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
personal use of social media
This document provides guidance on using social media for personal use. It discusses using platforms like Facebook and Twitter to connect with friends and family, engage with others by posting content and comments, and find people with shared interests. It focuses on using Twitter for personal connections, including how to set up an account, find people to follow using search and hashtags, engage in conversations, and organize followers into lists. The document encourages using social media to make genuine connections and share interests rather than just self-promote.
Social media case studies and strategies for success final
The document summarizes the experience of the North Carolina Museum of Life and Science in using social media for outreach. It discusses how they started with blogging and expanded to platforms like Flickr, Twitter, and Facebook. It provides tips on listening to audiences, embracing criticism, and having fun with social media to enhance engagement. The document also addresses challenges like evaluating impact and dealing with controversy.
How To Deal With Social Media Meanies (Barkworld Expo 2010)
This was my keynote at Barkworld, a conference for pet owners, businesses, and bloggers about social media.
Social Media Guidelines
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
Social Media 101
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
Tweet your way to the top
The document provides tips for using Twitter for business purposes. It explains that Twitter can be used to monitor brands, develop brand awareness, announce deals, and promote expertise. It then offers advice on setting up a profile, following others, engaging in conversations, using hashtags and links, responding to tweets, and balancing self-promotion with sharing expertise. The overall message is that Twitter is a useful professional networking tool when used appropriately.
Zero to social 101
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Twitter 101 for Small and Medium Enterprises - How to "do" Twitter from the s...
The very basics of Twitter from set up to Advanced search
How to use free tools to analyse data and Twitter metrics
Social Media and the Job World
Mike Schaffer gave a presentation on using social networking tools for career development. He discussed what social media is and isn't, the major social networking sites like Facebook, LinkedIn, and Twitter. He covered six rules for using social media safely, such as maintaining privacy, avoiding rash posts, and protecting personal information. Schaffer also discussed how social media impacts job seekers, current employees, and employers when it comes to networking, online profiles, and company policies. The presentation provided guidance on leveraging social media effectively and avoiding potential pitfalls.
7 Things You Should Be Doing On Social Media
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
Double your traffic
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
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Absolute Beginner's Guide to Social Media Marketing
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More from Robin J Phillips
Convergys 2013 Customer Scorecard
Highlights of the 2013 customer survey results from Convergys. http://www.convergys.com/
How to Change BusinessJournalism.org's TT
To change the trending topic on the BusinessJournalism.org homepage, log in as an admin and go to the Settings section. In the Trending Topic dropdown, name the new trending topic and switch to the HTML editor version. Copy and paste the HTML code into a text editor to work on it. Then paste the updated code back into the trending topic editor and click update to publish the changes live on the homepage immediately. If errors occur, the trending topic archives can be accessed to replace the code with a previous version.
Personal Branding | Excellence in Journalism 2014
Personal Branding | Excellence in Journalism 2014
These slides are part of my presentation at EIJ14, an annual convention in Nashville for two journalism organizations - SPJ and RTDNA. I focus on the benefits of being mindful in your approach to your own personal branding and in how you present yourself online.
Advanced Social Media | Content is King
This presentation is one of many created for two one-day boot camps on working with social media in a professional setting and how to establish professional and personal brands using social tools. For more on the boot camps: http://gettingstartedsocialmedia.blogspot.com
Social media analytics tools
This document provides resources and tools for analyzing social media platforms like Twitter and Facebook, including internal analytics pages as well as third-party tools. It also lists best practices for journalists on Facebook and contact information for people who can provide more information on social media analytics and ROI.
AZIMA event February 2014
Jodi Gersh, director of social media and engagement for Gannett, spoke at AZIMA's February event.
Take-aways from the night's event:
- What emotions drive people to spread your posts
- What types of information people share with their connections
- How to position your content to maximize its reach on social networks
- Real life case studies on successful social media campaigns
- Competitive strategies for maximizing the effectiveness of your social media campaigns
Chris Goward at AZIMA January 2014
More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave the audience a sobering glimpse into the reality that when it comes to website design and functionality, “most best practices don’t work because they have not been tested.”
http://joinazima.org/events/past-events
For more about AZIMA: http://joinazima.org/about/missionwhat%20is
Multimedia | Association of Women in Sports Media
Robin J. Phillips is a digital director and journalism professor who gave a presentation on opportunities in multimedia storytelling and building a personal brand. The presentation covered using smartphones for photos, video, and social media to engage wider audiences and learn new skills. Phillips emphasized getting to know the tools already in your phone, following best practices for photos and video, sharing content regularly across platforms, and developing a consistent personal brand to showcase talents over time.
KipCamp Personal Branding for Journalists 2013
The document discusses building a personal brand as a journalist. It covers identifying your current brand, examining how other journalists manage their online images, and getting started by understanding your strengths and goals. The document provides tips on defining your brand promise, taking control of your online image, and using basic tools like blogs, social media, and websites to start developing your personal brand.
Social Media for Teachers
This presentation was part of a session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012.
More resources: Robin J Phillips -
http://robinjphillips.com/
Social Media Clutter - Kiplinger
This presentation was given to journalism fellows at the Kiplinger Program in April 2012 at Ohio State University.
LinkedIn for Journalists
These slides were the foundation for a webinar held by the Reynolds Center for Business Journalists in February 2012.
Social Media 303, final of four sessions
This slideshow is part of a series of Social Media sessions created for the Arizona Game & Fish Department.
Social Media for high school journalists
Robin J Phillips presented social media journalists tips for high school journalists at Wilkes University's 11th Annual Tom Bigler Journalism Conference.
Social Media 303 for Journalists: Cutting through the Clutter
Social Media 303 for Journalists: Cutting through the Clutter.
This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.
The series was presented over three days for the Reynolds Center for Business Journalism.
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Robin J Phillips spoke with the National Forum for Black Public Administrators at their annual convention in Phoenix in March 2011.
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Revolutionizing Application Development
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
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4. Deployment Using ArgoCD for Edge Devices
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5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
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- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
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This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Fueling AI with Great Data with Airbyte Webinar
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Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
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Social Media 101, tips, tactics, state government
- 1. Tips & How-tos Basics of social media - primarily Twitter - for individuals and an organization
- 3. Tweets over last month
- 4. Growth in followers in the last month
- 5. James Spann: weatherman, social phenom
- 7. Twitter bios: Identify yourself
- 14. Facebook add-ons
- 17. Hunting & Fishing Outdoor recreation Wildlife & conservation Boating Shooting SEO friendly
- 18. Where to start @WaynesWordlings
- 19. WeFollow.com Find people to follow
- 20. Join the conversation - @ back atcha
- 21. What does all this mean? #hashtags, links, retweets
- 23. The end, but just the beginning
- 24. Now let's go look at some pages