The document summarizes major changes to the SJMC curriculum beginning in Fall 2014 and Fall 2015, including new requirements, core classes, and majors. New majors will include Strategic Political Communication, Magazine Media, Digital Media Production, and News. The core will include classes in reporting, multimedia, law and ethics. Advertising and journalism cores will be updated with new classes. Students can choose to graduate under their entry catalog or switch to the new curriculum. The goal is to benefit students through timely graduation while allowing flexibility.

1. SJMC Curriculum
Update

2. Agenda
• New Advertising curriculum (beginning Fall 2014)
• New JMC and Arts & Sciences credit
requirements (beginning Fall 2014)
• New core SJMC curriculum (beginning Fall 2015)
• New major curricula (beginning Fall 2015)
– Strategic Political Communication
– Magazine Media
– Digital Media Production
– News

3. The bottom line
• Any changes in curriculum must benefit
students, not disadvantage them in
graduating in a timely manner.
• Students graduate in the course of
study/catalog in which they entered the
SJMC.
– Same classes or waiver of requirement.
• But students can elect to change to the new
curriculum if they want to.
– They must complete the entire new curriculum
(core and major).

4. • Students will work with their advisers and
Carla to choose the best curriculum for
them.

5. Advertising
• Advertising core: JMC 57 Video Production,
JMC 76 Ad Principles, JMC 113 Concepts in
Consumer Awareness*, JMC 124 Copywriting
and Content Design, JMC 145 Capstone
• Advertising electives (2): JMC 117 Strategic
Media Planning*, JMC 139 Ad Account
Planning*, JMC 141 Strategic Message
Design
• Non-SJMC: Econ 2, Psy 1, Mktg 101
* New classes

6. New SJMC credit requirements
(effective Fall 2014)
• Maximum number of JMC credits (to
graduate with 124 credits): 44
– Previously: 38
• Required non-JMC credits: 80
– Previously: 86
• Required Arts & Sciences credits: 48
– Previously: 65

7. New SJMC core
(beginning Fall 2015)
• JMC 30 Mass Media in a Global Society (3 cr.)
• JMC 31 Multimedia Lab (1 cr.)
• JMC 40 Pre-professional Workshop (1 cr.)
• JMC 41 Financial Fundamentals for
Communication Professionals* (1 cr.)
• JMC 54 Reporting and Writing Principles (3 cr.)
• JMC 55 Digital Strategies* (3 cr.)
• JMC 59 Intro to Visual Communication (3 cr.)
• JMC 104 Media Law and Ethics (3 cr.)
• Plus POLS 1 (3 cr.) and an SCSS class (3 cr.)

8. New majors
(beginning Fall 2015)
• Strategic Political Communication
• Magazine Media
• Digital Media Production
• News

9. Strategic Political
Communication
• Required classes: SJMC core classes,
JMC 85 PR Principles, JMC 88 Intro to SPC*,
JMC 123 PR Writing, JMC 143 PR Planning
& Mgt., JMC 138 Organizational Public
Affairs*, SCSR 128 Argumentation &
Advocacy, POLS 113 American Electoral
Process, POLS 116 Media & Modern Politics,
JMC 147 capstone*
• Methods (1): POLS 95, SCSS 159, STAT 50
• Electives (2): JMC 76, JMC 113, POLS 114,
POLS 166 (or other JMC, POLS, SCSR class
with advisor approval)

10. Journalism core:
Magazine Media, News,
Digital Media Production
• SJMC core classes +
• JMC 63 Video for Journalists*
• JMC 105 Web Design

11. Specialization classes
• Magazine Media: JMC 119 Magazine
Publishing, JMC 70 Media Editing, JMC 91
Magazine Staff Writing, JMC 120 Feature
Writing
• Digital Media Production: JMC 57 Video
Production, JMC 67 Digital Audio Writing &
Production, JMC XX Photography*
• News: JMC 70 Media Editing, JMC 98
Advanced Reporting, JMC 103 Public Affairs
Reporting

12. The innovation:
• Magazine Media, News and Digital Media
Production majors collaborate in combined
capstone
– Create original, immersive multimedia content for
web
– Curate best SJMC work in all media

13. Journalism electives
(menu of periodic offerings,
including . . .)
• Advanced video production
• Advanced TV reporting
• Producing TV sports
• Documentary production
• App design
• Photography
plus
• Other SJMC classes as electives
(i.e., PR, ad)

14. Questions?