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Quad Cities Video Presentation
This document provides tips for creating great videos using a smartphone. It discusses the importance of telling a story with sympathetic characters, obstacles, and overcoming obstacles. It recommends shooting with variety, composing shots following rules of thirds and framing, and storyboarding. The document also discusses apps and hardware that can improve smartphone video quality, and strategies for getting content seen on Facebook in 2018, such as using live video, groups, and stories.
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Quad Cities Video Presentation
- 1. HOW TO MAKE GREATVIDEOS Public Relations Network of the Quad Cities Chris Snider | Drake University | @chrissnider
- 2. Chris Snider Associate Professorin Drake University School of Journalism and Mass Communication. I teach classes in social media, web design, multimedia and visual communication.
- 3. My background • Studiedjournalism 📰 at University of Iowa • Designer at Baltimore Sun☀ • News Design🎨 Director at St. Louis Post-Dispatch • Editor of Juice🥤 Magazine (Des Moines) • AME/Digital at Des Moines Register🗞 • Passionate about new technology and social media
- 4. RESOURCES Available: chrissniderdesign.com/qc Video handouts Smartphonevideo hardware and apps Today’s presentation Sign up for my email newsletter
- 5. Raise your handif you’ve NEVER made a video
- 6. We’ve all madevideos before It’s 2018 That doesn’t mean we’ve maDe good ones
- 7. According to astudy by the marketing intelligence company Beckon… 5 percent of all branded content accounts for 90 percent of total engagement
- 8. translation: 95 percent ofbranded content gets little to no engagement
- 9. Today’s Plan Do anexercise on creating great content Discuss how we can turn that content into a video (with just a smartphone) Then talk about what’s going on with Facebook
- 10. traditional business videomethod • Introduction - Welcome them, tell them who you are and tell them their search is over. • Engage and empathize - Tell them you understand how difficult a decision this is and understand their concerns. • Credibility and benefits - Showcase your expertise and what value you bring to address those concerns. • Call to action - Tell them what to do next.
- 11. This method workswell. But it doesn’t create a story.
- 12. information spreads throughstories. Nobody ever told their friends: “We have to go get a drink so I can tell you the facts about my date last night.”
- 13. Our brains becomemore active when we’re hearing a story. - Science
- 14. 3 Elements ofa Great Story 1. Sympathetic Character 2. Obstacle - Tension - Want 3. How the character overcomes that obstacle
- 15.
- 16. Sympathetic character: Miguel Want:To play music Obstacle: His family doesn’t like music Overcomes: Finds out the real story of family history
- 17. Krochet Kids int’l:This is Empowerment
- 18. 1. Sympathetic Character? 2.Tension - Obstacle - Want? 3. How the character overcomes that obstacle?
- 19. Chubbies Shorts: PantsProblem
- 20. 1. Sympathetic Character? 2.Tension - Obstacle - Want? 3. How the character overcomes that obstacle?
- 21.
- 22. PICK A STORY Thiscan be the story of your company/brand/organization. It can be the story of a customer you helped. It can be the story of a product you sell. It can be the story of your life.
- 23. ELEMENTS OF GREATSTORY 1. Who is the Sympathetic Character? 2. What is the Obstacle - Tension - Want? 3. How does the character overcomes that obstacle? Let’s workshop!
- 24. characteristics OF GREATVIDEO 1. Action - movement works well on video 2. Emotion - makes us connect with the story 3. A quotable person 4. A process that can be illustrated Which of those elements can you bring into your video? More workshop!
- 25. elements OF greatVIDEO 1. Videos 2. Photos 3. Audio Which of those elements will you use in each area of your video - character, obstacle and how overcome? 4. Graphics 5. Map 6. Text Even more workshop!
- 26. A few tips for shooting better videos Now that you have a story…
- 27. Shoot in shots •Don’t shoot in one continuous movement or hold one shot for too long • Shoot a series of unique shots and put them together to tell the story • This is a terrible video (with millions of views)…
- 29. If things getstatic, the story dies.
- 30. Move, point, shoot,stop. Move, point, shoot, stop. Move, point, shoot, stop. • Frame your shot, then press record until it gets boring. • Then stop and move on to the next one. • Shoot more than you think you’ll need (you don’t have to use it all)
- 32. COMPOSE YOUR SHOTS • Takecharge and properly set up the shot. • Pay attention to backgrounds. • Don’t be afraid to rearrange the furniture (in non-documentary situations).
- 33. RULE OF THIRDS Source:http://ecvphoto.weebly.com/the-art-of-composition.html
- 34.
- 35.
- 36. FOREGROUND/BACKGROUND Image by GeorgiePauwels. Used with Creative Commons Attribution.
- 37. Shoot wide, medium and cLose For close-up shots,look for hands and faces
- 38. <— Wide Medium —> <—Close-up —>
- 39. <— Framing <— Ruleof thirds Foreground/Background —>
- 40. Story + variety ofshots = successful video
- 41. STORYBOARDING • It’s importantto think through all of your shots ahead of time. • Easiest way is to storyboard what you will shoot.
- 42. What are someshots/scenes you would include in your video?
- 43. That exercise isactually from ONE OF MY CLASSES: MULTIMEDIA COMMUNICATION
- 44. Drake University’S NEWONLINE Master of ARTS in communication • Three Tracks / Six starts per year / Finish in a year • Brand Communication • Communication Leadership • Public Affairs & Advocacy
- 45.
- 46. A BETTER VIDEOAPP: FILMICPRO • About $10 - iOS and Android • Professional video tools such as smooth zooming, lock focus, lock exposure, sound monitoring.
- 47. Creative videos: Quik •Free for both Android and iOS • Quickly make videos, add text and music
- 48. SIMPLE IPHONE EDITING:SPLICE • Quickly turn multiple clips into one movie
- 49. SIMPLE ANDROID EDITING:VIDEOSHOP • Quickly turn multiple clips into one movie
- 50. IPHONE EDITING: IMOVIE •$4.99 • Includes many of the same features as the desktop version
- 51. ANDROID EDITING: KINEMASTER •$5/month • Includes many of the same features as the desktop version
- 52. MUST-HAVE: GooGle Photos • Freefor iOS and Android • Edit and backup your videos
- 53. PRO editing: LUMAFUSION •$20 for iOS • Powerful multi-track video editor
- 54. MORE VIDEO APPSTO TRY • Cinamaker - Film with multiple cameras • 1 second everyday - very short videos over time • Hyperlapse - timelapse video while you move • InShot - convert horizontal videos to vertical • Pocket Video - edit videos to use on Stories
- 55.
- 56. Smartphone video has three main weaknesses Hard to keep phone stable Lack of quality audio Not great in low-light situations
- 58. Promaster tripod -$70 Manfrotto tabletop tripod - $20 DJI Osmo Mobile - $130
- 59. Joby Griptight -$20 Shoulderpod - $30 Square Jellyfish - $20 Ulanzi smartphone rig - $13 Vastar tripod mount - $6
- 60. iRig Mic -$60 Rode Reporter mic and i-XLR - $280 iRig + XLR cable + mic - $70-170 Generic lavalier - $12 Sennheiser ClipMic digital - $200
- 61.
- 62. Facebook How to getyour content seen on
- 63. WHAT WE KNOW… •Fewer posts and videos from publishers and businesses will be shown. • Reach, video watch time and referral traffic will go down. • Priority will be given to posts that spark conversations and meaningful interactions. • Viral videos are pretty much dead already.
- 64. What to doon FB in 2018 • Fewer, better posts • Focus on getting meaningful comments and interactions • Use live video - gets 6x more interaction than other videos • Groups - start them, join them, participate in them • Stories - Zuck says they will overtake News Feed on all apps • Have individuals from your company post on their profiles • Master Facebook ads
- 65. Fewer, better posts •It’s helpful or useful to the audience • It’s rooted in specific, real customer problems • It looks like what real people post to Facebook • You would be proud to share it with your friends
- 66. How to increaseengagement • Share quality content • Learn from your successes and failures • Use compelling visuals • Ask your audience questions • Have a call to action
- 67. UPCOMING WORKSHOPs Intro toPodcasting: May 22, 2018 Social Media Beyond Facebook: May 30, 2018 Both run 9 a.m. to 3:30 p.m. at Drake University Details at chrissniderdesign.com/qc Early-bird pricing ends May 7
- 68.