Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Similar to Building a Social Media Strategy Beyond Facebook (20)
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Creating Great Branded Videos With Your SmarthphoneChris Snider
AMA Madison presentation on making videos with your smartphone. Includes tips on storytelling, video tips, and apps and hardware to use with your smartphone.
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
Emerging media in Communications, JournalismChris Snider
This is a presentation for the 2014 MediaNowSTL high school journalism camp. I'm talking about the emerging technology that I am following closely 2014.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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1. BEYOND FACEBOOK:
Crafting a
social media strategy
Chris Snider • Drake University • Oct. 12, 2018
Iowa School Public Relations Association Fall Conference 2018
2. HELLo. I’m Chris snider.
• Associate professor in Drake University’s School
of Journalism and Mass Communication
• Teach classes on multimedia, social media, digital media,
visual communication, storytelling and web design
• Also teach a variety of classes on those topics in our new
Online Master of Arts in Communication program
• Formerly of the Des Moines Register and Juice magazine
3. • I’m passionate about how businesses can use social
media
• Formerly in charge of social media accounts for Juice
Magazine and the Des Moines Register
• Continue to run social media accounts for freelance clients
and several related to Drake University
• Survey students each semester on social media habits
4.
5. WHO Are you?
• How many of you use social media as a part
of your job?
• What are some examples of what you are doing?
• What social networks are you using?
6. What I will cover today
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat,
Messenger and/or Facebook
• Alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on
Facebook
8. But first…
Let’s understand your audience (handout)
• Who are you trying to reach?
• What do you want them to do?
• What problems do they have you can solve?
18. Facebook’s Mark Zuckerberg
says stories will overtake
News Feed on all apps
Instagram is the most popular place for Stories now,
but plan to use them on Facebook, Messenger, Snapchat and more.
19. About Instagram stories
• 400 million daily active users as of
June 2018
• It’s much easier to build a following
on Instagram than Snapchat (and
likely you already have one)
• Adding hashtags and location
tags get you into bigger stories
and extend your reach
20. In the Drake SJMC, we’re seeing double the views on Insta Stories as on Snapchat.
25. Adobe Spark Post
Add animated effects
to your photos
Hype Type
Add text overlays to your
photos and videos
InShot
Convert horizontal videos
to vertical videos.
Tools for creating Stories
26. What to share in stories
• Behind-the-scenes content
• How-to tutorials
• Promotions of your blog posts
• Lists and countdowns. ——>
• Quotes and inspirations
• Stories takeovers
28. Instagram
• If your biz/organization is not yet using Instagram, sign up now
• If you have an Instagram and aren’t using it effectively, get going
29. Instagram
• Used by 35 percent of U.S. online adults
• Used by 71 percent of online U.S. 18- to 24-year-olds
• 1 billion users / 25 million active business profiles
• Users younger than 25 spend 32 minutes a day on Instagram
• Users 25 and older spend 24 minutes a day
Sources: Pew Research/Instagram
31. Exercise: Native content
• Content that looks and feels like any other content
that appears on a platform for which it was created.
• It is not cheesy, and it’s not obvious.
• It has “cool” factor.
• It hits your emotional center so hard you want to share it
with someone else.
32. When you’re scrolling through your feed,
you don’t think to yourself, “That’s an ad.”
33.
34. What are examples of
native content on…
STEP ONE: DEFINE NATIVE CONTENT on platform
Use the worksheet
35. WHICH OF THE ITEMS ON YOUR
LIST FIT WITH YOUR BRAND?
STEP TWO: NARROW IT DOWN
36. WHAT ARE SOME EXAMPLES
OF THINGS YOU CAN POST?
STEP THREE: IDEAS
39. Instagram best practices
• Instagram’s young audience likes current, creative, and useful
content
• Posting frequency is not as important as posting consistency
• There isn’t a universal best time to post on Instagram
• Using both hashtags and location tag drives the most
engagement
Source: Buffer
40. Instagram best practices
• Videos might overtake images as the most engaging type of
content
• User-generated content drives growth and conversions
• Caption length doesn’t affect engagement
Source: Buffer
41. Ways to use instagram - choose 2
• Showcase your products or services
• Build your community
• Increase awareness of your brand
• Showcase your company culture and values
• Advertise to potential customers
• Increase brand loyalty
• Share company news and updates
44. Linkedin
• Stop. Underestimating. LinkedIn.
• 50 percent of Americans with a college degree use LinkedIn
• Popular among high-income households
• 562 million professionals on LinkedIn
• 4 of 5 members drive business decision
• No. 1 platform for lead generation
45. What to post to LinkedIn
• Company news, culture, industry trends, blog posts
• Anything you would post to FB page could go on LinkedIn
• Give your employees content to post
46. Linkedin best practices
• Use a logo and cover image. Companies with logo images
get six times more traffic to their pages.
• Be sure that your description leads with powerful, keyword-
rich copy for SEO results.
• Share engaging content at least once per day. “Share
company news, industry articles, or thought leadership pieces
—or ask followers to weigh in on hot topics”
• Be helpful and friendly, not salesy
Source: LinkedIn
47. Linkedin best practices
• Updates posted in the morning usually earn the highest
engagement, with a slight bump occurring again after
business hours.
• Think like a journalist: Don't bury the lede. Concise intros and
snappy headlines are more likely to result in higher
engagement. Ask thoughtful questions to involve your
audience. Always include a clear call to action, like a link.
• Images generally result in a 98% higher comment rate. Links to
YouTube videos play directly in the LinkedIn feed and usually
result in a 75% higher share rate.
51. Influencer marketing
• We live in a world where one post by Rihana or Kylie Jenner can send
Snapchat stock tumbling
• Instagram influencer marketing is a $1 billion business
• “The best (value), beside Facebook ads, in the world are influencers on
Instagram.” - Gary Vaynerchuk
• Influencers are people first and content marketers second. This means the
algorithm doesn’t hurt them.
52. Influencer marketing
• Pay them money to be on your account
• Pay them money to borrow their reach and post on their own
accounts
• Better yet, build sincere personal relationships with influencers
and share useful, unique, exclusive or early information
53. Gary Vaynerchuk on how to use Instagram influencers
https://www.youtube.com/watch?v=peC9z0tTRkM - April 2017
54. Influencer marketing
• Send them your product or offer them free opportunities
• Have them post sponsored posts
• Pay them (in money or products) for product reviews
• Send them products for a giveaway
• Create affiliate marketing programs
59. Facebook messenger
• 1.3 billion monthly users
• Customers prefer this to phone calls and text messaging
• Live chat has the highest satisfaction level of all customer
service channels
• You already have an account
• More people use messaging apps than social networks
60. Facebook messenger
Facebook IQ conducted a study on the use of mobile messaging with 12,500
people across the world and found several promising trends among the people
surveyed:
• Sixty-three percent said that their messaging with businesses has increased
over the past two years
• Fifty-six percent would rather message than call a business for customer
service
• Sixty-one percent likes personalized messages from businesses
• More than 50 percent are more likely to shop with a business they can
message
61. • Add a “Message Us” button on your website.
• Respond quickly to get a window to pop-up when
someone visits your page
63. How to use Messenger
• Deliver content: Hubspot got a 242
percent higher open rate and a 619
percent higher click rate in Messenger
than email
• Engage participants during events
• Let customers pull content by putting
in keywords and getting options or
information
• Provide speedy customer service
66. Messenger bots
• Services such as Manychat and Chatfuel simplify the process
of creating Messenger bots (even offering free options)
• Why use a chat bot: available 24/7, can handle thousands
of customers at once, saves money, automates repetitive work
• Once people subscribe, you can broadcast messages to
them via Messenger
• You get their full name, profile photo, time zone and gender
from Facebook
67.
68.
69.
70. Get social media news via Messenger at my bot:
m.me/chrissniderdesign
74. What if I told you there was a social network
that’s more popular than Facebook?
And you were ignoring it.
75. Youtube
• YouTube is used by more
Americans than any social
network
• 70 percent of teenage
YouTube subscribers trust
influencer opinions over
traditional celebrities
• YouTube is consistently at
the top of my survey of
incoming college students
79. No matter what content you’re
creating, there’s an audience
out there on Youtube
Here’s how to reach them…
80. Post long … but make first
15 seconds count
• Optimize for watch
time - YouTube
makes money by
keeping people on
the site, so post
long videos
• Focus on your first
15 seconds
82. Use Pattern interrupts
Pattern Interrupts are elements in your video that are different than the rest
of your video (they literally "interrupt" the “pattern"). Pattern Interrupts can be:
• On-screen graphics
• Animations
• New background or setting
• B roll shots
• Different camera angles
• Sound effects
83. More tips
• Follow a script to create better content
• Use power words to increase clicks - Awesome, Wow,
Insane, Hack, Effective, Guide, Technique
• Write longer descriptions - YouTube recommends them, and
they help for SEO
• Use tags with videos - including the tags your competitors use
will help you show up next to their videos
87. Podcasting
• 44% of the U.S. population has listened to a podcast
• 80% of listeners listen to all or most of each podcast episode
• Three ways to approach podcasting…
• Create a podcast
• Be a guest on a podcast
• Advertise on a podcast
92. Format
• What’s your podcast going to look like?
• Podcasts can take many forms: one-man shows,
cohosts, guests, call-in, etc. Metafilter founder Matt
Haughey, who has put in hundreds of hours on
podcasting, recommends that your show involve
two or three hosts.
94. Where to host your podcast
• Libsyn - starts at $5/month
• Soundcloud - starts at Free
• Podbean - starts at $3/month
• Buzzsprout - starts at free
95. My fav podcasts
• Reply All
• The Science of Social Media
• The Digiday Podcast
• Planet Money
• Startup Podcast
96.
97. Voice-FIRST
• 1 in 6 Americans own a smart speaker.
• There are skills to check your bank
balance, ask about wine pairings, get
drink recipes, guide you through a
workout, play Jeopardy and more.
• If you haven’t yet asked yourself, “What
is your company’s Alexa skill going to
be?” now is the time.
98. According to Google,one in five queries made by
search are through voice
Before AR and VR and AI, audio is going to be the
next major platform shift for consumer attention.
103. EMAIL
• You are 6x more likely to get a click-through from an email
campaign than you are from a Tweet
• You own this list, so no need to worry about Facebook
algorithm changes
• Use this list to target people with Facebook Ads
• If you already have a list, try to bring more value to people
104. Tips for mailchimp
• Treat your subscribers like VIPs: Honor subscribers by
letting them be the first to know about new products and
sales.
• Keep it useful: Make sure you’re sending subscribers new
information that’s useful to them.
• Show some personality: Inject some personality! Try to
write the way you would speak to your customers, and keep in
mind the personality of the people you’re talking to.
105. Tips for mailchimp
• Keep it short: Make it easy for your subscribers to scan quickly
if they need to.
• Get inspired: Apps like Pocket, Evernote, and Pinterest are great
for saving and organizing content you’d like to use in your
campaigns.
• Make a schedule: It can be helpful, especially if you need to
collaborate with a team or wear a lot of hats as a small biz owner.
• Send test emails to friends and coworkers: It sometimes
helps to get a second pair of eyes on a campaign before you
send it.
106.
107. UMMM… What about
Twitter and Snapchat?
• 45 percent of 18- to 24-year-olds use Twitter
(overall 24 percent of U.S. adults use)
• 78 percent of 18- to 24-year-olds use Snapchat
(overall 27 percent of U.S. adults use)
• Use Twitter if you’re funny or political
• Use Snapchat to reach young people
109. WHAT WE KNOW…
• Fewer posts and videos from publishers and businesses will
be shown.
• Reach, video watch time and referral traffic will go down.
• Priority will be given to posts that spark conversations and
meaningful interactions.
• Viral videos are pretty much dead already.
110. What to do on FB in 2018
• Fewer, better posts
• Focus on getting meaningful comments and interactions
• Use live video - gets 6x more interaction than other videos
• Groups - start them, join them, participate in them
• Stories - Zuck says they will overtake News Feed on all apps
• Have individuals from your company post on their profiles
• Master Facebook ads
111. Fewer, better posts
• It’s helpful or useful to the audience
• It’s rooted in specific, real customer problems
• It looks like what real people post to Facebook
• You would be proud to share it with your friends
112. How to increase engagement
• Share quality content
• Learn from your successes and failures
• Use compelling visuals
• Ask your audience questions
• Have a call to action