Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation! This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media. Check out http://www.socialconversations.com for more!

1. Social Media 101 Liana “Li” Evans, Director of Social Media Serengeti Communications SES New York – March 2010

2. HOW’D WE GET HERE?

3. Social Media’s Rise

5. So What’s It All About?

7. It’s Not About You

8. The Value They Find

9. If Something is Valuable It Gets Shared

10. Sharing & Conversation When it comes down to it, Social Media is about sharing a conversation or an experience and that conversation can include different forms of content.

11. I WANT SOME SOCIAL MEDIA GOODNESS!

12. Don’t Just Jump In

13. WHAT you do is just as important as WHERE you do it

14. What’s Your Strategy?

15. This Isn’t Strategy Implementing tactics in the absence of strategy is like doing nothing at all

17. Social Media is More Than Facebook

19. Where’s Your Audience?

21. Define Your Goals Before Starting

23. Confused Yet?

24. PUTTING IT ALL TOGETHER

29. UNDERSTANDING THE TYPES OF SOCIAL MEDIA OUT THERE

30. So What About All These Sites?

32. Social News

33. Social Bookmarking

37. Social Sharing

41. Social Networking

45. Blogs

49. Review Sites

53. Microblogging

57. There’s So Much More

58. THE OTHER THINGS TO THINK ABOUT

62. You Don’t Want This To Happen

63. Or This…

64. And Certainly Not This….

65. Who Owns The Strategy

66. Everyone Has a Stake

67. Zappos Understands

70. Questions?

71. Contact Director of Social Media Serengeticommunications.com [email_address] SocialConversations.com TakeitInHouse.com