This document discusses research methodology and was presented by S. Harithaa. It defines research as a systematic method for seeking answers to questions through data collection and analysis. The research process involves selecting a topic, reviewing literature, designing the study, collecting and analyzing data, interpreting results, and drawing conclusions. Research has objectives like exploring phenomena, producing new knowledge, making discoveries or policies, and testing hypotheses. It is undertaken for motives such as obtaining degrees, solving problems, gaining knowledge, or contributing to society. There are four main types of research: descriptive vs analytical, quantitative vs qualitative, conceptual vs empirical, and applied vs fundamental.

1. RESEARCH METHODOLOGY
PRESENTATION BY:
S. HARITHAA
III B.COM (CA)-B
DR.N.G.P. ARTS AND SCIENCE
COLLEGE,COIMBATORE-48.

2. RESEARCH - MEANING:
 The word research is derived from the middle of French ‘recherche’
which means to go about seeking.
 Research is a systematic and an organized method to finding answers
to questions.
 A research is a frame work or blueprint for conducting the a
research project. It details the procedures necessary for obtaining
the information needed to structure or solve research problem.
 Research consist of the prefix Re which means to search, examine
or try.
 Research can be explained as the process of collecting data and
information for the purpose of making decisions.

3. DEFINTION - RESEARCH
 According to Neuman “ A collection of
methods and methodologies that researchers
apply systematically to produce scientifically
based knowledge about the social world.”
 According to Mouly, “actually research is
simply the process of arriving at dependable
solutions to problems through the planned
and systematic collections , analysis and
interpretation of data.”

4. RESEARCH PROCESS:
1) Topic/ research title: Title plays a major role in
research.
2) Literature review: Review of literature will help in
strong content.
3) Study design: predesign of the content will make
research clear.
4) Measurement: Taking effective measurements will
help in effective research.
5) Data collection: Clear data collection.
6) Data analysis: Analysing the collected data clearly.
7) Interpretation: Interpreting the data’s properly.
8) Conclusion: Should precise the content and show in
conclusion.

5. OBJECTIVES OF
RESEARCH:
 To explore a phenomena in order to achieve insights.
 To produce some new knowledge. Research remains the most
efficient and reliable source of knowledge.
 To discover new inventions/design.
 To discover some solutions to solve a particular problem.
 To produce some new policies.
 To test certain hypothesis.
 Research enables predictions to be made. Predictions in
research fulfills one of the basic desire of humanity, to discern
the future and know what fate holds.

6. MOTIVES OF RESEARCH:
 To get a degree or promotion .
 To solve problem or find a deter solution.
 To get more knowledge.
 To contribute to the existing knowledge or society.
 To be respected as an expert.
 Directives of government, employment conditions, curiosity,
etc.,
 To get attached to the topic.
 To be more source full.
 To keep us updated.

7. TYPES OF RESEARCH:
 Four main types of research :
basis description
1. Descriptive vs.
Analytical research
DESCRIPTIVE: Attempts to determine ,describe
things.
ANALYTICAL: Attempts to establish why it is that way.
2. Quantitative vs.
Qualitative research
QUANTITATIVE: Based on options and experiences.
QUALITATIVE: Based on numbers.
3. Conceptual vs.
Empirical research
CONCEPTUAL: Related to some abstract idea or
theory.
EMPERICAL : Also known as Experimental research it
relies on experience and observations.
4. Applied vs.
Fundamental research
APPLIED: Discovering solution for some practical
knowledge.
FUNDAMENTAL: Directed towards finding information
that has broad base of applications.