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RESEARCH METHODOLOGY
PRESENTATION BY:
S. HARITHAA
III B.COM (CA)-B
DR.N.G.P. ARTS AND SCIENCE
COLLEGE,COIMBATORE-48.
RESEARCH - MEANING:
 The word research is derived from the middle of French ‘recherche’
which means to go about seeking.
 Research is a systematic and an organized method to finding answers
to questions.
 A research is a frame work or blueprint for conducting the a
research project. It details the procedures necessary for obtaining
the information needed to structure or solve research problem.
 Research consist of the prefix Re which means to search, examine
or try.
 Research can be explained as the process of collecting data and
information for the purpose of making decisions.
DEFINTION - RESEARCH
 According to Neuman “ A collection of
methods and methodologies that researchers
apply systematically to produce scientifically
based knowledge about the social world.”
 According to Mouly, “actually research is
simply the process of arriving at dependable
solutions to problems through the planned
and systematic collections , analysis and
interpretation of data.”
RESEARCH PROCESS:
1) Topic/ research title: Title plays a major role in
research.
2) Literature review: Review of literature will help in
strong content.
3) Study design: predesign of the content will make
research clear.
4) Measurement: Taking effective measurements will
help in effective research.
5) Data collection: Clear data collection.
6) Data analysis: Analysing the collected data clearly.
7) Interpretation: Interpreting the data’s properly.
8) Conclusion: Should precise the content and show in
conclusion.
OBJECTIVES OF
RESEARCH:
 To explore a phenomena in order to achieve insights.
 To produce some new knowledge. Research remains the most
efficient and reliable source of knowledge.
 To discover new inventions/design.
 To discover some solutions to solve a particular problem.
 To produce some new policies.
 To test certain hypothesis.
 Research enables predictions to be made. Predictions in
research fulfills one of the basic desire of humanity, to discern
the future and know what fate holds.
MOTIVES OF RESEARCH:
 To get a degree or promotion .
 To solve problem or find a deter solution.
 To get more knowledge.
 To contribute to the existing knowledge or society.
 To be respected as an expert.
 Directives of government, employment conditions, curiosity,
etc.,
 To get attached to the topic.
 To be more source full.
 To keep us updated.
TYPES OF RESEARCH:
 Four main types of research :
basis description
1. Descriptive vs.
Analytical research
DESCRIPTIVE: Attempts to determine ,describe
things.
ANALYTICAL: Attempts to establish why it is that way.
2. Quantitative vs.
Qualitative research
QUANTITATIVE: Based on options and experiences.
QUALITATIVE: Based on numbers.
3. Conceptual vs.
Empirical research
CONCEPTUAL: Related to some abstract idea or
theory.
EMPERICAL : Also known as Experimental research it
relies on experience and observations.
4. Applied vs.
Fundamental research
APPLIED: Discovering solution for some practical
knowledge.
FUNDAMENTAL: Directed towards finding information
that has broad base of applications.
Research Meaning, Definition, Research Process, Types and Motives