2. Tarique Mehmood Master Trainer Learning Innovation Division HEC Islamabad Introduction to Marketing Research
3. Learning Objectives Characteristics of Good Research Formulating Research Problem Decision Making Process Introduction to Research Types of Research & Business Research Scientific Research
11. What Is Good Research? Good research generates dependable data , being derived by practices that are conducted professionally and that can be used reliably for managerial decision making. In contrast, poor research is carelessly planned and conducted, resulting in data that a manager can’t use to reduce his or her decision-making risks. Good research follows the standards of the scientific method.
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13. Decision Making Decision Making in industry is now a popular subject for discussion and research. Recognizing that the wrong decision may cost thousands , sometimes even millions of pounds, top management is searching for ways of improving its score of bulls eyes.
17. “ The formulation of the problem is often more essential than its solution.” Albert Einstein
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20. Examples General Specific Topic Research Problem Purpose Statement Research Question Employee Turnover To determine factors To increase employee’s turnover rate . Which factors play an important role in the increasing employee’s turnover rate in Pakistan Pharmaceutical industry ? Why Employee leave the organizations.
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26. Types of research Types of research Application Objectives Inquiry mode Correlation research Exploratory research Qualitative research Quantitative research Pure research Applied research From the viewpoint of
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28. Exploratory Research This is when a study is undertaken with the objective either to explore new area where little is known or to investigate the possibilities of undertaking a particular study . • When a study is carried out to determine its feasibility it is called a feasibility study or a pilot study . Objective Research
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35. Business Research Defined Business research is defined as the systematic and objective process of generating information for aid in making business decisions.
These are some the differences in the intent and approaches between quantitative and qualitative research. There are other significant differences in approach as well, but these are some of the highlights. Keep in mind that research design is not a simple task.
