The document discusses the meaning and objectives of a business plan. A business plan formally outlines business goals and plans for achieving them through integration of functional plans like marketing, finance, and operations. It provides a written plan to achieve goals from marketing, financial, and operational perspectives. The objectives of a business plan are to evaluate business prospects, monitor progress, persuade others to join, visualize feasibility, seek loans, and identify strengths and weaknesses.

1. BUSINESS
PLANNING PROCESS
By,
karthik bharadwaj

2. Meaning of Business Plan
• A business plan is a formal statement of business goals,
reasons they are attainable, and plans for reaching them. It
may also contain background information about the
organization or team attempting to reach those goals. It is
often an integration of all functional plans such as marketing,
finance, manufacturing and human resources.
• A written document that describes in detail how a
new business is going to achieve its goals. A business plan will
lay out a written plan from a marketing, financial and
operational viewpoint.

3. OBJECTIVES OF BUSINESS PLAN
• To objectively evaluate the prospects of business.
• To monitor the progress after implementing the plan.
• To persuade others to join the business.
• To visualize the concept in terms of marker availability,
organizational, operational and financial feasibility.
• To seek loans from financial institutions
• To identify the strengths and weakness of the plan

4. BUSINESS PLANNING PROCESS