Website Redesign Tips
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The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. * Before you get started: when and why to do a website redesign * Keyword research to build out website content strategically * Building your website's reputation via blogs and social media * How to measure results from your Internet marketing efforts
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Website Redesign Tips
- 1. Website Redesign Tips and Tricks Mike Volpe VP of Marketing HubSpot @mvolpe
- 2. Why do you have a business website?
- 4. Website Redesign Half-Life Your Company Your Prospects Launch 6 Months 12 Months Time Happiness
- 5. Billboard in the Desert? BUY NOW
- 7. Business websites are for lead generation .
- 12. What do you want? Beautiful & Empty Ugly & Crowded
- 13. The 3 Keys to a Successful Website
- 14. Websites should attract prospects.
- 18. Websites should convert visitors to leads.
- 19. All Websites Need Landing Pages Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.
- 20. Calls to Action
- 21. Landing Pages
- 23. Websites should produce measurable ROI.
- 24. Measurement is Easy Online
- 27. Tips for a Successful Website Redesign Process
- 28. Website Redesign Tip #1 Audit your website, then protect your key assets.
- 35. Use HubSpot to Find Your Assets
- 36. Use HubSpot to Find Your Assets
- 37. Use HubSpot to Find Your Assets
- 38. Use HubSpot to Find Your Assets
- 39. Use HubSpot to Find Your Assets
- 41. Website Redesign Tip #2 Spend resources on creating content, more than beautiful design.
- 43. You Should Control Your Website (not the other way around!)
- 44. Use HubSpot to Edit Your Website
- 45. Use HubSpot to Edit Your Website
- 46. Create Great Content by Blogging
- 47. Blogging Attracts More Links
- 48. Blogging Attracts More Visitors
- 49. Blogging Brings Social Media Success
- 50. Use HubSpot to Blog
- 51. Use HubSpot to Blog
- 52. Website Redesign Tip #3 Make it easy to run conversion experiments.
- 54. Track Your Conversion Rate
- 55. Conversion Experiments 32% Conversion 53% Conversion
- 56. Faster Experiments = Faster Results
- 58. Use HubSpot to Build Landing Pages
- 59. Use HubSpot to Build Landing Pages
- 60. Use HubSpot to Build Landing Pages
- 61. Website Redesign Tip #4 Make it easy to measure results.
- 63. Use HubSpot to Measure Marketing
- 64. Use HubSpot to Measure Marketing
- 65. Use HubSpot to Measure Marketing
- 66. Use HubSpot to Measure Marketing Visitors Leads Sales SEO Social Media
- 68. How to Put All the Pieces Together? d.j.k. on flickr
- 69. Complicated & Confusing Easy & Integrated
- 70. Who is HubSpot? 200+ Employees in Cambridge, MA (MIT) $33m in Venture Capital Marketing Software: $250/month & Up
- 71. Complicated & Confusing Easy & Integrated
- 72. Growth 3,400 Customers Q1 2007 Q3 2010
Editor's Notes
- MISTAKES TO AVOID: 3
- Shorter forms typically increase conversion – use cookies to get more information SHOW LEAD DETAIL IN HUBSPOT FORMS – get info without asking more questions
- There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
- There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
- We have grown to over 3,000 businesses of many sizes (small, medium and large) who use our software, making us the fastest growing marketing software company.