Becky Minervino
1 SlideShare 22 Followers 12 Followings
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Partner, Senior Vice President, Strategy Director at BEAM Interactive
Industry
Advertising / Marketing / PR
Website
www.mckinney.com
About
Results-oriented strategist with proven leadership skills. Combines a background in brand building and innovation with product and service development to deliver solutions that drive business results. Proven integrated marketing expertise that includes digital marketing, brand advertising, customer relationship management (CRM) and social media. Diverse category experience includes technology, retail, automotive, pets, telecommunications, and spirits. Track record of success in both start-up ventures and mature businesses. Specialties: Marketing strategy, digital marketing and experience design, brand strategy.
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ux fidelityhealth uxresearch healthcare beam uxpabos16 designsprints codesign interactivestrategy crm socialmedia
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Presentations

(1)

Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health Insurance

8 years ago • 362 Views

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(11)
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Deeply Embedding UX Practices Into Your Organization by Grafting them Into Your Agile Process

UXPA Boston • 8 years ago

How to conduct market research in startups and small firms?

Asen Gyczew • 8 years ago

UX STRAT USA, Peter Merholz, "My Journey with Experience Strategy"

UX STRAT • 8 years ago

5 Things I Wish I Knew – A Service Design Journey

Jamin Hegeman • 10 years ago

UX STRAT 2013: Jon Innes and Liam Friedland, UX Strategy and Organizational Synergy

UX STRAT • 10 years ago

Research Rebooted: Market Research is Broken, How Lean Can Help Fix It #leandaywest

The Difference Engine • 10 years ago

The Planner Survey 2012/2013

Heather LeFevre • 10 years ago

How I stopped worrying about the future, and got busy inventing it

Bud Caddell • 11 years ago

Social Trends - June 2010

Shiv Singh • 13 years ago

What the F**k is Social Media NOW?

Martafy! • 13 years ago

Social Media Charts

Avi Savar • 14 years ago
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Partner, Senior Vice President, Strategy Director at BEAM Interactive
Industry
Advertising / Marketing / PR
Website
www.mckinney.com
About
Results-oriented strategist with proven leadership skills. Combines a background in brand building and innovation with product and service development to deliver solutions that drive business results. Proven integrated marketing expertise that includes digital marketing, brand advertising, customer relationship management (CRM) and social media. Diverse category experience includes technology, retail, automotive, pets, telecommunications, and spirits. Track record of success in both start-up ventures and mature businesses. Specialties: Marketing strategy, digital marketing and experience design, brand strategy.
Tags
ux fidelityhealth uxresearch healthcare beam uxpabos16 designsprints codesign interactivestrategy crm socialmedia
See more