Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
HubSpot, profile picture
Uploaded byHubSpot
PDF, PPTX10,606 views

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.

Marketing◦
Related topics:
Email Marketing Insights•
Download as PDF, PPTX
+#mobilehangout @litmusapp @hubspot What you didn’t know about mobile email !
+ 10% 20% 30% 40% 50% 60% 70% Jan-11 M ar-11 M ay-11 Jul-11 Sep-11 N ov-11 Jan-12 M ar-12 M ay-12 Jul-12 Sep-12 N ov-12 Jan-13 M ar-13 M ay-13 Jul-13 Sep-13 N ov-13 Jan-14 M ar-14 M ay-14 Jul-14 Sep-14 N ov-14 Jan-15 M ar-15 M ay-15 Jul-15 Sep-15 N ov-15 Jan-16 M ar-16 Mobile Source: Litmus Email Analytics Growth in mobile email opens: 2011-2016 8% 56% +600%
+ 0 25 50 75 100 Delete it Unsubscribe View on computer Don't know Read anyway 80.3% 30.2% 13.5% 3.8% 6.3% What do you do if you get a mobile email that looks bad? Source: BlueHornet study: Consumer Views of Email Marketing
+ ! #mobilehangout @litmusapp @hubspot Know your audience 70%+ open on mobile < 15% open on mobile
+ ! #mobilehangout @litmusapp @hubspot Optimize the mobile inbox ~25 characters ~35 characters ~85 characters
+ ! #mobilehangout @litmusapp @hubspot Preview text optimization guide >>> bit.ly/preview-text
+ ! #mobilehangout @litmusapp @hubspot Banish blue links! Auto-linking makes some text unreadable ◉ Phone calls ◉ Track packages ◉ Find addresses ◉ Create events ◉ Affects emails in iOS (iPhone/iPad) remove them >>> bit.ly/ios-blue-links
+ ! #mobilehangout @litmusapp @hubspot Prevent navigation woes iOS resizes any text below 13px
+ ! #mobilehangout @litmusapp @hubspot Bigger is better ◉ Body copy: 16px+ ◉ Headlines: 22px+ ◉ Buttons: 44px by 44px ◉ White space: 40px+ ◉ Tappable touch targets
+ ! #mobilehangout @litmusapp @hubspot Understand mobile approaches ◉ Mobile aware ◉ Traditional ◉ Hybrid/Spongy
+ Gmail does not support traditional responsive email templates Inbox by Gmail iOS Mail #mobilehangout @litmusapp @hubspot
+ ! #mobilehangout @litmusapp @hubspot Utilize free resources Community Template Gallery litmus.com/community/templates Litmus Slate Templates bit.ly/slate-templates
Plain Text vs. HTML
Plain Text vs. HTML
Above the Fold
Above the Fold 👍
Above the Fold 👎
Enticing ExplainingEntertaining GIFS in Email
BONUS: Emoji Subject Lines Learn about mobile email from the experts [LIVE Hangout - July 12] Email marketing on mobile just got easier 📱 ➡ 📈 vs.