Ten things to give consideration to for building organic search rank in Google from proper page structure and tagging, to measurement and analytics using Google Analytics and Google Webmaster Tools - and everything in between.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
Slides from "Inbound Marketing In the Big City" talk that Design & Promote held at their Chicago office. Are you tired of purchasing random email lists and wasting money on Pay-Per-Click campaigns? There’s a better way to invest those dollars with mindful inbound marketing strategies.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
Slides from "Inbound Marketing In the Big City" talk that Design & Promote held at their Chicago office. Are you tired of purchasing random email lists and wasting money on Pay-Per-Click campaigns? There’s a better way to invest those dollars with mindful inbound marketing strategies.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
5 SEO Mistakes that are Costing you Millions (Travel Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon ForeverSearch Engine Journal
Bad SEO tactics are like a bunch of cockroaches invading your internet house.
They. Just. Won’t. Die.
Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it.
It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions.
So, what are some of the craziest and most common “do nots” of SEO?
Learn what to absolutely, always avoid doing when writing SEO content.
In this presentation, we will cover:
– The most common bad SEO content tactics that are still happening all over the web in 2019.
– Which bad SEO content tactics Google really hates.
– Smart solutions and replacements to help you avoid them for good.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
5 SEO Mistakes that are Costing you Millions (Travel Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon ForeverSearch Engine Journal
Bad SEO tactics are like a bunch of cockroaches invading your internet house.
They. Just. Won’t. Die.
Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it.
It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions.
So, what are some of the craziest and most common “do nots” of SEO?
Learn what to absolutely, always avoid doing when writing SEO content.
In this presentation, we will cover:
– The most common bad SEO content tactics that are still happening all over the web in 2019.
– Which bad SEO content tactics Google really hates.
– Smart solutions and replacements to help you avoid them for good.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingPros Global Inc
Ecommerce SEO has become so competitive that it is a very complex and challenging task to employ. On one hand you got to compete with ecommerce giants like Amazon and eBay and on the other, you have to check for new factors- such as site speed, click through rates and user experience which affect ranking.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/
This presentation includes 3 workshops. Firstly, a quiz called The Good, Bad & The Ugly to train you how to understand what is a good link and what is a bad link by interpreting Google’s guidelines on link compliance. Secondly, a unique methodology developed by ClickThrough called the 10 Pillars of SEO and Content Marketing which allows you to benchmark your existing strategy against best practices. Finally, it demonstrates how to define personas and how this can be used to drive your content marketing strategy. It also includes tips on using your existing content assets, a content brainstorming matrix, links to great articles on inspiring content ideas, content calendars and tools for measuring your content marketing efforts.
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
If these software backlink builders worked so great, everyone would be using them and no one would bother spending time to manually build backlinks, right? Another thing that’s worth mentioning is that Google and the other search engines put more emphasis on the QUALITY of content being published more so than anything else.
CLICK HERE:http://bit.ly/3pumQQ6
FOR MORE DETAILS:https://magicsubmitterreviews9.blogspot.com
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...
Ten Things You Should Know About Google Search and Your Business
1. S
10 Things about Google Search
Every Business Show Know
(in no particular order)
Wendy K Emerson
Director of Digital Marketing
equaTEK Interactive
3. 1: Mobile-Friendly is a Must
To be blunt… If your website isn’t mobile, don’t bother with SEO.
April 21, 2015 – Google Algorithm Update
4. 1: Mobile-Friendly is a Must
To be blunt… If your website isn’t mobile, don’t bother with SEO.
TWO PRIMARY TYPES OF CONFIGURATION:
• Mobile Responsive Websites (Adaptive)
• Separate Mobile Websites
5. 1: Mobile-Friendly is a Must
To be blunt… If your website isn’t mobile, don’t bother with SEO.
What would you be
willing to give up for
a week?
6. 2: Page Titles
You get one chance at a first impression.
Your Meta Title
is more than just
language in the
top bar of your
browser…
It is your prospective
visitors VERY first
interaction with you
in Google search
results.
8. 3: Meta Description
Remove any doubt about the relevance of your content.
Meta Description
Is a snippet of code
Inside your website’s
Html in the header
That tells Google
(and it’s users)
What the page content
Is about.
Strong, unique meta
descriptions will help
Google (and your
prospective customers)
better understand your
content.
9. 4: Content is King
Achieving good organic search rank is more difficult on a small/static website.
Develop an ONGOING Content Strategy.
S More content is good – really good.
S Fresh content is even better!
S More fresh content is the best!
10. 4: Content is King
Achieving good organic search rank is more difficult on a small/static website.
S Content Types:
S Blog Posts
S Glossary of Terms
S Frequently Asked Questions
S Press Releases
S Images/Photo Gallery
S Customer Testimonials
S Pod Casts and Audio Clips
S Video Clips
S PDFs & PowerPoint
S Recent News
S Product & Services Info
S Repurpose Other Content
11. 4: Content is King
Achieving good organic search rank is more difficult on a small/static website.
S Companies who blog 15 or more times a month generate 5 times
more web traffic than companies who don’t. (NewsCred)
S Web users are 94% likely to click on content with images than plain
text posts. (NewsCred)
S The use of video in content marketing increased 73% in the last 12
months. (Digital Marketing Philippines)
S Not all content has to be original. 48% of marketers curate
noteworthy content form third-party sources regularly. (Design & Promote)
12. 5: Page Structure is Queen
Proper tagging of content will help Google better index your website.
H or Heading Tags help
Google better understand
how you rank the priority
of content on your page.
<h1> through <h6>
H1 will be the biggest, boldest
and most important content –
which Google will detect as
its search bots crawl your
website.
You can customize the
appearance through your CSS.
13. 5: Page Structure is Queen
Proper tagging of content will help Google better index your website.
Image Alt Tags
By it’s very name – it gives the
search engine’s information
about the image contents, and
displays this tag content if for
some reason the image
does not load.
It’s more about compliance
with the American’s with
Disabilities Act, but it also
helps Google understand the
relevance of your site imagery.
14. 6: Back Links Matter
Having other sites link back to yours shows Google that you are relevant.
Google wants to see that other websites all think your content
is relevant.
S Quantity and quality BOTH matter.
S Google Webmaster Tools can identify harmful links.
S Websites with explicit content such as pornography, gambling
and weapons - be on the lookout.
15. 6: Back Links Matter
Having other sites link back to yours shows Google that you are relevant.
Review your backlinks regularly.
16. 7: Paid Search is NOT SEO.
Google should not replace SEO efforts..
Paid Ads always
show first and will
always be noted
as an advertisement.
Paid search engine
Marketing is a good
Tactic to use when
You are working on
Building rank.
Or to drive traffic to a
Specific area on your
website.
17. 8: Google Webmaster Tools
You get one chance at a first impression.
Google Webmaster Tools is your Friend: Titles & Meta Description Errors
18. 8: Google Webmaster Tools
You get one chance at a first impression.
Google Webmaster Tools is your Friend: Demoted Site Links
Tell Google what NOT to index.
19. 8: Google Webmaster Tools
You get one chance at a first impression.
Google Webmaster Tools is your Friend: Fetch & Render
Testing how Google renders individual pages, and then resubmit.
20. 8: Google Webmaster Tools
You get one chance at a first impression.
Google Webmaster Tools is your Friend: Fetch & Render (PREVIEW)
21. 8: Google Webmaster Tools
You get one chance at a first impression.
More of Google Webmaster Tools:
• Site map management
• Robot.txt settings
• Crawl stats and errors
• Search analytics
• Backlinks stats
• Primary keywords (Google defined)
22. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
You can’t fix what you don’t know isn’t working.
Trust your analytics. There is power in the data.
S Know where your traffic is coming from (referral sources)
S Know what pages are being viewed most.
S Know what pages have high bounce or exit rates.
S Know what keywords people are entering your website on.
S Know how social media is impacting web traffic.
S Measure goal conversions (sales, quotes, leads)
S Know where your traffic is coming from geographically.
S Look at “on-page” analytics to see what people are clicking on.
23. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
On Page Analytics
24. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
Referral Traffic
25. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
Top Content
26. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
Exit Pages
27. 9: Always Analyze & Adjust
You can’t improve if you don’t measure.
Conversions
28. 10: SEO is Ongoing
You don’t just “do SEO” and then move on to the next project.
Your website SEO strategy should evolve just as the Google Algorithm continues
to evolve. SEO is not a once and done project.
Your competitor’s websites are being re-indexed all the time along with yours. If
they are producing new and relevant content, they may out rank you.
You should continue to:
• Add new and interesting content.
• Update and improve existing content.
• Measure the effectiveness of your content through Analytics.
• Keyword Entry, High Bounce Rates, High Exit Rates, Top Content
• Network the right way to grow your back links.
• Monitor Google Webmaster Tools.
• Cleanup and adjust site code/tagging.
• Always keep an eye out for algorithm updates that could impact you.