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What’s a Growth Stack?
A cohesive set of sales
& marketing technology,
working together to
maximize your growth.
You may already
have some sales and
marketing tools.
But, do you have a
Growth Stack?
Most teams have
1-5 tools with
redundant capabilities.
Are your tools redundant?
1 in 3 teams are frustrated
with wasting time trying to
connect tools and data.
Are your tools disconnected?
Different isolated systems
can silo teams.
Do your tools divide
sales and marketing?
Point solutions that don’t share data
make it hard to measure success.
Do your tools leave
you guessing?
A yes to any of these questions
means you may have less of
a Growth Stack and more of a...
FRANKENSYsTEM
FRANKENSYsTEM
A disconnected, slow,
redundant, and random
set of sales and marketing tools.
What’s a ?
Want to learn more about
building a Growth Stack?
HubSpot.com/Growth-Stack
We also asked some
experts about their
Growth Stack.
Growth teams should look into how the software
they choose works with their other tools—does
it integrate? Can you pass information back and
forth? How unique is the tool? Each tool should
have a unique and valuable function, as well as
connect and complement other tools you use.
Marketing: Wistia - Facebook Ads – Intercom
Sales: Wistia - HubSpot
CRM - HubSpot
MARGOT MAZUR
Partnership Co-ordinator, Wistia
”
”
Our stack creates efficiency and allows us to be
quicker and more responsive. This creates a better
customer experience, more conversions, and more
leads. We can quickly analyze data and iterate to
continually improve the process.
Marketing: HubSpot - Domo - Intercom
Sales: HubSpot - Intercom
CRM - HubSpot - IntercomTYRONE LINGLEY
Marketing Manager, Unbounce
”
”
When you have a tech stack that isn't interconnected,
you start siloing information. This may not seem like
an issue early on, but as you scale it becomes more
difficult to manage.
Marketing: Marketo - Salesforce - Optimizely
Sales: Salesforce - YesWare – DocuSign
CRM: Salesforce
JULIA CAMPBELL
Marketing Operations Manager, Eventbrite
”
”
The more you can streamline your processes the
better. Especially when it comes to integrating email,
marketing, sales, and social media. More data around
your customers is always a good thing.
Marketing: Buffer - MailChimp – Google Analytics - Slack
BRIAN PETERS
Digital Marketing Strategist, Buffer
”
”
With a fully integrated growth stack, the reporting
I get as a manager is incredible. I can see the leads my
marketing team is creating, how many of them, how
qualified they are, and how they've progressed through
the sales process...It's all speaking the same language,
so it all translates very well. There are no data issues.
There are no discrepancies.
Marketing: HubSpot, Wistia, Wordpress, SurveyMonkey,
Sales: HubSpot, BuiltWith
CRM: HubSpot CRM
STEVE DECKERT
Co-Founder of SweetTooth
”
”

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What's a Growth Stack? And why you should build one.

  • 2. A cohesive set of sales & marketing technology, working together to maximize your growth.
  • 3. You may already have some sales and marketing tools. But, do you have a Growth Stack?
  • 4. Most teams have 1-5 tools with redundant capabilities. Are your tools redundant?
  • 5. 1 in 3 teams are frustrated with wasting time trying to connect tools and data. Are your tools disconnected?
  • 6. Different isolated systems can silo teams. Do your tools divide sales and marketing?
  • 7. Point solutions that don’t share data make it hard to measure success. Do your tools leave you guessing?
  • 8. A yes to any of these questions means you may have less of a Growth Stack and more of a...
  • 10. FRANKENSYsTEM A disconnected, slow, redundant, and random set of sales and marketing tools. What’s a ?
  • 11. Want to learn more about building a Growth Stack? HubSpot.com/Growth-Stack
  • 12. We also asked some experts about their Growth Stack.
  • 13. Growth teams should look into how the software they choose works with their other tools—does it integrate? Can you pass information back and forth? How unique is the tool? Each tool should have a unique and valuable function, as well as connect and complement other tools you use. Marketing: Wistia - Facebook Ads – Intercom Sales: Wistia - HubSpot CRM - HubSpot MARGOT MAZUR Partnership Co-ordinator, Wistia ” ”
  • 14. Our stack creates efficiency and allows us to be quicker and more responsive. This creates a better customer experience, more conversions, and more leads. We can quickly analyze data and iterate to continually improve the process. Marketing: HubSpot - Domo - Intercom Sales: HubSpot - Intercom CRM - HubSpot - IntercomTYRONE LINGLEY Marketing Manager, Unbounce ” ”
  • 15. When you have a tech stack that isn't interconnected, you start siloing information. This may not seem like an issue early on, but as you scale it becomes more difficult to manage. Marketing: Marketo - Salesforce - Optimizely Sales: Salesforce - YesWare – DocuSign CRM: Salesforce JULIA CAMPBELL Marketing Operations Manager, Eventbrite ” ”
  • 16. The more you can streamline your processes the better. Especially when it comes to integrating email, marketing, sales, and social media. More data around your customers is always a good thing. Marketing: Buffer - MailChimp – Google Analytics - Slack BRIAN PETERS Digital Marketing Strategist, Buffer ” ”
  • 17. With a fully integrated growth stack, the reporting I get as a manager is incredible. I can see the leads my marketing team is creating, how many of them, how qualified they are, and how they've progressed through the sales process...It's all speaking the same language, so it all translates very well. There are no data issues. There are no discrepancies. Marketing: HubSpot, Wistia, Wordpress, SurveyMonkey, Sales: HubSpot, BuiltWith CRM: HubSpot CRM STEVE DECKERT Co-Founder of SweetTooth ” ”