What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Complexity Science Through the Lens of Gardening Daniel Walsh
Complexity Science Through the Lens of Gardening - Permaculture Principles for Complex Systems Design
In this session, we will explore complexity science through the lens of an interdisciplinary gardening system called permaculture. Complexity science is a trans-disciplinary effort with investigators from different disciplines working jointly to create new concepts, theories, and methods that integrate and move beyond discipline-specific approaches. In the mid-twentieth century, a diverse set of research domains such as biology (Turing), chemistry (Prigogine), meteorology (Poincare & Lorenz), and mathematics (Weaver & Mandelbrot) discovered that complexity was a new kind of science, and principles like non-linearity and sensitivity to initial conditions were found to be relevant to complex systems regardless of the domain.
Anyone who works with people - from the smallest teams to the largest organizations - works within complex adaptive systems. Daniel Walsh will introduce participants to permaculture design principles and facilitate small group discussions on how these pragmatic principles might be repurposed across domains to inform interventions and lead positive change within teams and organizations.
Speaker Bio
Daniel Walsh is a coach, consultant, and founder of nuCognitive.com and FiveWhyz.com. He specializes in Lean & Agile coaching, Product Management, and Applied Complexity Theory (e.g. Cynefin, Sense-making, Liberating Structures). He helps clients to resolve complex, intractable problems resistant to traditional methods and is an advocate for the integration of learning with work, the cultivation of cultures where people thrive, and the application of heuristics to deliver holistic solutions to customer problems.
Deck used at Keep Austin Agile 2019
Does your team bring the goods but feel bad? Shouldn't teamwork be supportive, collaborative, and friendly? Reality check: even high performing teams will eventually have conflict and disagreement. But when a team turns toxic, good results won't last. There are four sources of team toxins - and your ability to understand and neutralize these combustible agents help you achieve a happy, challenging, and empowering work life - and a great scrum team.
In this session, Leland and Heather will introduce you to four toxins that often poison teams and organizations. They'll talk about how to identify them, the root cause of the toxic behavior, and some common antidotes that can help you manage the toxins successfully, so you have a healthy team environment that is fun, supportive, and collaborative.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Complexity Science Through the Lens of Gardening Daniel Walsh
Complexity Science Through the Lens of Gardening - Permaculture Principles for Complex Systems Design
In this session, we will explore complexity science through the lens of an interdisciplinary gardening system called permaculture. Complexity science is a trans-disciplinary effort with investigators from different disciplines working jointly to create new concepts, theories, and methods that integrate and move beyond discipline-specific approaches. In the mid-twentieth century, a diverse set of research domains such as biology (Turing), chemistry (Prigogine), meteorology (Poincare & Lorenz), and mathematics (Weaver & Mandelbrot) discovered that complexity was a new kind of science, and principles like non-linearity and sensitivity to initial conditions were found to be relevant to complex systems regardless of the domain.
Anyone who works with people - from the smallest teams to the largest organizations - works within complex adaptive systems. Daniel Walsh will introduce participants to permaculture design principles and facilitate small group discussions on how these pragmatic principles might be repurposed across domains to inform interventions and lead positive change within teams and organizations.
Speaker Bio
Daniel Walsh is a coach, consultant, and founder of nuCognitive.com and FiveWhyz.com. He specializes in Lean & Agile coaching, Product Management, and Applied Complexity Theory (e.g. Cynefin, Sense-making, Liberating Structures). He helps clients to resolve complex, intractable problems resistant to traditional methods and is an advocate for the integration of learning with work, the cultivation of cultures where people thrive, and the application of heuristics to deliver holistic solutions to customer problems.
Deck used at Keep Austin Agile 2019
Does your team bring the goods but feel bad? Shouldn't teamwork be supportive, collaborative, and friendly? Reality check: even high performing teams will eventually have conflict and disagreement. But when a team turns toxic, good results won't last. There are four sources of team toxins - and your ability to understand and neutralize these combustible agents help you achieve a happy, challenging, and empowering work life - and a great scrum team.
In this session, Leland and Heather will introduce you to four toxins that often poison teams and organizations. They'll talk about how to identify them, the root cause of the toxic behavior, and some common antidotes that can help you manage the toxins successfully, so you have a healthy team environment that is fun, supportive, and collaborative.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
This talk outlines a number of the lessons and principals I have learned in my 5 years with Sauce Labs and experiencing its growth and success from a development and management perspective.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Teresa Torres - An introduction to modern product discovery - Productized16Productized
The world of product management is changing quickly. In the past five years alone, we’ve seen the rise of The Lean Startup, design thinking, the Jobs-to-be-done framework, design sprints, OKRs, and much more. It can be hard for product teams to keep up. In this talk, you’ll learn a simple framework for how to make sense of all of these trends. You’ll learn how to mix and match methods in a way that leads to a coherent strategy that leads to better products.
Teresa is a product coach helping teams adopt user-centered, hypothesis-driven product development practices, and is the creator of Product Talk. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets
How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social
Facebook dark posts:
https://www.facebook.com/video/video.php?v=10151107995291687
How to add video natively on Facebook:
https://www.facebook.com/help/154271141375595/
How to add media to your Linked In profile:
https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile
How to send an InMail on Linked In:
https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail
How to use Google+ ripples:
http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html
How to use Google+ Hangouts on Air (HOA)
http://www.google.com/+/learnmore/hangouts/onair.html
How to use Pinterest's promoted pins:
https://business.pinterest.com/en/promoted-pins
How to use Pinterest's secret boards:
https://help.pinterest.com/en/articles/secret-boards#Web
http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/
How to create and edit annotations on YouTube:
https://support.google.com/youtube/answer/92710?hl=en
How to add custom thumbnails on YouTube:
https://support.google.com/youtube/answer/72431?hl=en
How to reorganize Instagram filters:
http://www.imore.com/how-hide-and-rearrange-instagram-filters
How to search for hashtags on Instagram:
https://help.instagram.com/351460621611097
Tagboard is a great site for hashtags across platforms
https://tagboard.com/artofsocial/search
For more social media power tips, please read The Art of Social Media.
http://artof.social/
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
Natalie Hollier presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/
Check out Natalie's website: http://www.nataliehollier.com/
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
This talk outlines a number of the lessons and principals I have learned in my 5 years with Sauce Labs and experiencing its growth and success from a development and management perspective.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Teresa Torres - An introduction to modern product discovery - Productized16Productized
The world of product management is changing quickly. In the past five years alone, we’ve seen the rise of The Lean Startup, design thinking, the Jobs-to-be-done framework, design sprints, OKRs, and much more. It can be hard for product teams to keep up. In this talk, you’ll learn a simple framework for how to make sense of all of these trends. You’ll learn how to mix and match methods in a way that leads to a coherent strategy that leads to better products.
Teresa is a product coach helping teams adopt user-centered, hypothesis-driven product development practices, and is the creator of Product Talk. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets
How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social
Facebook dark posts:
https://www.facebook.com/video/video.php?v=10151107995291687
How to add video natively on Facebook:
https://www.facebook.com/help/154271141375595/
How to add media to your Linked In profile:
https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile
How to send an InMail on Linked In:
https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail
How to use Google+ ripples:
http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html
How to use Google+ Hangouts on Air (HOA)
http://www.google.com/+/learnmore/hangouts/onair.html
How to use Pinterest's promoted pins:
https://business.pinterest.com/en/promoted-pins
How to use Pinterest's secret boards:
https://help.pinterest.com/en/articles/secret-boards#Web
http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/
How to create and edit annotations on YouTube:
https://support.google.com/youtube/answer/92710?hl=en
How to add custom thumbnails on YouTube:
https://support.google.com/youtube/answer/72431?hl=en
How to reorganize Instagram filters:
http://www.imore.com/how-hide-and-rearrange-instagram-filters
How to search for hashtags on Instagram:
https://help.instagram.com/351460621611097
Tagboard is a great site for hashtags across platforms
https://tagboard.com/artofsocial/search
For more social media power tips, please read The Art of Social Media.
http://artof.social/
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
Natalie Hollier presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/
Check out Natalie's website: http://www.nataliehollier.com/
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Design Systems: Designing out Waste, Designing in ConsistencyEqual Experts
Design Systems help modern innovative companies build new software quickly without waste and with a consistent look and feel.
They are the single source of truth to allow the teams to design, realise and develop a product.
From our work with Design Systems for Equal Experts' clients we have many learnings to share about benefits and risks and what needs to be overcome to get a system live and adopted.
SPEAKER: David Hawdale. Product and UX person at Equal Experts.
Contact www.equalexperts.com
Contact David: david.hawdale@hawdale-associates.co.uk
Saving the DoD $800M: How Portfolio Management is the Missing Link Between Ag...VMware Tanzu
SpringOne 2021
Session Title: Saving the DoD $800M: How Portfolio Management is the Missing Link Between Agile and Waterfall
Speakers: Jackie Ho, Staff Product Designer at VMware; Oscar Chacon, Portfolio PM at United States Space Force
HP's Dev Ops Summit 2021, Better Together: An Inner Source JourneyAliza Carpio
This presentation was given at HP's DevOps Summit 2021. Aliza Carpio and Rocio Montes shared strategy, tactics and lessons learned from their past inner source work.
Andrew Lukianenko: Role of Project Manager in tech startups (UA)Lviv Startup Club
Andrew Lukianenko: Role of Project Manager in tech startups (UA)
UA Online PMDay 2024 Winter
Website – www.pmday.org/online
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
In the world of agile, there is theory and then there is practice. We like to talk about self-organizing teams, asynchronous execution, BDD, TDD, and emergent architecture. We also talk about cross-functional teams: how analysts, testers, architects, technical writers, and UX designers belong on the same team, right next to programmers. It all sounds nice in theory, but how does this work in reality? What do these people actually do? How do they interact? What does it look like? Is there really a pragmatic way to make this work?
In this simulation, a cross-functional team will actually build a piece of software. Every specialist will have a hand in the process. Every specialist will also act as a generalist. Everyone will add value. And as a team, we’ll get something DONE.
This is your opportunity to see agile development in practice, and to bridge the gap between what agilists say and what teams do. And it’s not as new or as difficult as you think – affinity between testers, BA’s, coders, and other team members has really been at the root of effective development practices all along. Let’s just finally acknowledge that it works, demonstrate its capabilities, and encourage it going forward.
This IS agile development.
Learn Fast, Fail Fast, Deliver Fast: The MOD Squad Way at MetLifeDocker, Inc.
The introduction of Microservices and Containers present challenges to organizations that go beyond implementation and operation. These are inherently disruptive technologies and a risk-averse enterprise can struggle as the business culture adapts to change. At MetLife we tackled change and disruption with a highly focused and nimble innovation team called The ModSquad, that is empowered to push the envelope, break the rules, and challenge established norms. The good news is that it is working!
This talk will dive into the story of our innovation team that rapidly implemented Docker and our first production microservices-based application. We’ll talk about executive support and recognition, empowering people, and encouraging a fail-fast mentality. We’ll explore the boundary conditions that we learned along the way that enhances the success of the team, project, and business. We’ll dig into how we have grown and evolved the team based on both our successes and failures and the pitfalls we would have liked to avoid. Finally, we’ll take a look at what we think will be the future state of the team, and some of the disruptive technologies we may tackle on the horizon.
ALTITUDE 2019 | Corporate Engineer: The New IT AdminBetterCloud
The notion that IT is only important when stuff breaks is outdated. IT is now the gatekeeper and enabler of business solutions and productivity. Join Blair Sammons, Lead of Corporate Engineering at Weedmaps, for a deep dive into the core skills you need as the IT industry shifts and how to leverage these skills to uplevel your career.
How do organisations transit from project management to product management? What are challenges and transformation required? Join Garret Yap from GovTech Singapore as he shares more about a product transformation journey in both the private and public sector.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
10. About
● Inbound marketing, sales, and CRM growth stack
● Helping small and medium sized businesses (10 -
2000 employees) grow
● Founded in 2006. Over 35,000 customers in more
than 90 countries
● Cambridge, MA, Dublin, Ireland (EMEA HQ);
Singapore; Sydney, Australia; Tokyo, Japan; Berlin,
Germany and Portsmouth, NH.
● Publicly listed (NYSE:HUBS)
17. We believe
● If you give a team a compelling mission,
● the autonomy to attack the mission the best way they see fit,
● and the support to accomplish this…
● Magic happens
21. How do you enable rapid learning?
● UX Research Team able to vet ideas quickly with real customers
● Minimize the distance from keyboard to production
● Ability to deploy to targeted sets of customers
22. Technology Implications
● Extremely efficient build and deploy tools
○ We have > 5000 production deploys / week.
● The architecture has to align with teams.
○ We have > 4,000 separately deployable units
○ These components are `apis/web services`, `kafka workers`, `scheduled batch jobs` and
some `on_demand` processes that we use to do migrations and other manual work.
● Hovering on the master branch
23. Technology Anti-Patterns
● Large, long lived branches that have a big distance from the trunk
○ Avoiding “the big merge”
● Monolithic code base shared across multiple teams
26. Organizational Implications
● The team is the center of the universe
● Teams are kept small (~5 people) to avoid communication scaling
● Teams are cross disciplinary (product, design, dev)
● Teams own their entire stack
27. HubSpot’s Trinity
● Product Manager
○ DRI for figuring out which mountains to climb
● Tech Lead
○ DRI for figuring out how to climb the mountain
● Product Designer
○ DRI for the user experience
● Co-equal partners in running the team
28. Organizational Anti-Patterns
● Teams that are too large muddle ownership and create friction
● No separate QA, IT, or DevOps teams that you throw the build over the
wall to or that have pager duty
● No “sustaining engineering” maintenance teams that own the code
29. Technology Implications
● You need to provide a ton of infrastructure to allow teams to focus on
solving the business problems and not get mired in the weeds
30. Process Implications
● There are no overarching processes (Scrum, Kanban, etc.) for teams to use.
○ Our goal is to provide high level direction, guardrails, and the coaching to achieve their
goals.
○ Teams decide what processes work best for them.
31. Process Anti-Patterns
“Good process serves you so you can serve customers. But if you’re not
watchful, the process can become the thing. This can happen very easily in
large organizations. The process becomes the proxy for the result you want.
You stop looking at outcomes and just make sure you’re doing the process
right.”
http://www.geekwire.com/2017/full-text-annual-letter-amazon-ceo-jeff-bezos-explains-avoid-becoming-
day-2-company/
33. Platform Infrastructure
● About 20% of our engineers are in our Platform Infrastructure team
● Their customer is the rest of our developers
● They own:
○ Build and Deploy Tools
○ Core Java Libraries
○ UI Component Library
○ All tooling to manage AWS, HBase, MySQL, Kafka, ElasticSearch, etc.
● This is not seen as a cost center of “operations” folks.
○ This is seen as a core differentiator to make our developers more successful
34. Platform Infrastructure
● This only makes sense at scale
○ You have to be able to get leverage from the infrastructure teams to make this work
36. Where This Works Well
● Incredible velocity on teams
○ Able to make huge progress on major feature areas.
○ Every developer can push real code into production on their 1st day.
37. Where This Works Well
● Tremendous ownership of the product
○ Freedom to experiment with new technologies to meet business needs.
○ Huge cultural impact: people feel like they are doing meaningful work.
38. Where This Works Well
● Very strong DevOps model that aligns ownership and accountability
39. Where This is Hard
● Cross cutting initiatives are more difficult
○ The structure was designed to limit cross team communication challenges.
○ Cross-cutting initiatives need to be broken down into a large number of team-level changes.
40. Where This is Hard
● Providing technical and design consistency across the product
○ Yields “eventual consistency” model for technology.
○ Rely on product design team to ensure design consistency.