The document outlines 5 essential ways to increase a website's revenue: 1) Publish fresh, relevant content regularly to engage users and drive traffic. 2) Focus on user experience by optimizing navigation and ensuring a responsive design. 3) Retarget existing customers through ads and email to encourage repeat visits. 4) Perform search engine optimization to improve page rankings and visibility. Implementing these strategies around content, user experience, retargeting, and SEO can help generate more leads, sales, and a higher conversion rate.