SlideShare a Scribd company logo
Did you know?
53% of website redesign projects are
done internally.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
People now spend more time on social
media than in their email inbox.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
68% of marketers did a website
redesign in the last 12 months.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
78% of internet users conduct product
research online.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
91% of people unsubscribe from email
lists.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
86% of people skip over TV ads using a
DVR.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
76% of consumers want a website that
makes it easy to nd what they want.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
37% of marketers did not measure any
metrics for their last website redesign.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
About 1/3 of marketers were not happy
with their last website redesign.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Inbound marketing focused companies
have a 61% lower cost per lead.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Over 44% of direct mail is discarded
before people even look at it.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
There are over 200,000,000 people on
the US “do not call” list.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Only 49% of website redesign projects
 nish and launch on time.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
The marketing team initiates 55% of
website redesign projects.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Over 4,500 companies use HubSpot for
their all-in-one marketing system.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Websites with blogs get 55% more
tra c.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
HubSpot customers have generated
over 5 million leads.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
The average HubSpot customer grows
their lead generation 12% every month.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
The average HubSpot customer gets 4
times more leads after 5 months.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Companies who blog get 79% more
followers on Twitter.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Did you know?
Both Google and Salesforce.com have
invested $ in HubSpot.
The webinar will begin shortly.

Twitter:
•  Hashtag #WebSci
•  Presenter @mvolpe
Are you ready?



The webinar will begin in 2 minutes or
less.
Before We Begin
Questions? Use webinar interface, or Twitter
#WebSci

Afterparty! Use Twitter #WebSci after the
webinar, or Facebook.com/HubSpot

We will make a video recording and slides
available for download in ~24 hours
The Science of
Website Redesign
Today’s Presenter
           Mike Volpe
           Chief Marketing O cer
           HubSpot

           mvolpe@hubspot.com
           HubSpot.com/MikeVolpe
           Twitter.com/mvolpe
           LinkedIn.com/in/MikeVolpe
           Facebook.com/mvolpe
           MikeVolpe.com
Methodology
The data in this webinar came from:
•  Surveys of 100+ consumers, 100+ marketers,
   100+ agencies
•  Interviews with marketers and consumers
•  User testing of homepage designs
•  12 years of marketing experience
Which website is better?




   • Website tra c has doubled
   • Lead ow has doubled
   -- Noel Huelsenbeck, CEO, Vocio
Which website is better?




   • Website tra c has doubled
   • Lead ow has doubled
   -- Noel Huelsenbeck, CEO, Vocio
1
    WHEN
    How often should you do
    a website redesign?

    When is the right time to
    redesign your website?
TAKEAWAY:
Most people think you
should redesign your
website every 1-2 years.
Who cares what they think?

#WebSci
TAKEAWAY:
Your website should be a
living, breathing,
changing being. Edit and
improve constantly.

#WebSci
2
    WHO
    Who does the work on website
    redesign projects?

    Who initiates website
    redesign projects?
TAKEAWAY:
Leverage an expert to
improve your website.
You might be more of an
expert than you think.

#WebSci
3
    WHY
    Why does your website exist?

    Why should you redesign
    your website?
TAKEAWAY:
Have a clear purpose for
your website, and a clear
goal for your website
redesign project.

#WebSci
4
    COST
    How much should a
    website redesign cost?

    How long should a
    website redesign take?
Cost of Website Redesign
         Cost of Website Redesign in Dollars
Average                    $54,596
Average (w/o $1m project)  $38,572
Median                     $10,000
High                       $1,000,000
Low                        $0
Sample size                60
Cost by Internal / External
          Cost of Website Redesign Project
           by Internal or External Project
                   Internal Project   External Project
Average                $30,106           $69,586
Median                 $10,000           $13,000
Sample size              18                 39
TAKEAWAY:
Spend as much or as little
on your website redesign
as you like.


#WebSci
Time to Complete
     Time to Complete Website Redesign in Months
Average                   5.1
Median                    4
High                      24
Low                       1
Sample size               116
TAKEAWAY:
Expect a website
redesign project to take
4-5 months. Plan
accordingly.

#WebSci
5
    WHAT
    What should I focus on during
    a website redesign?

    What should my homepage
    look like?
Consumers: “If you could o er advice to someone who is about to design a new website,
        what would be the ONE most important thing you would tell them?”
TAKEAWAY:
What consumers want
most is a website that is
easy to use. Not ash,
not design, not artwork.

#WebSci
CTA Buttons: One vs Two (test 1)




Multiple call-to-action (CTA) buttons:
•  Less “stray” clicks
•  More clicks on CTA buttons
CTA Buttons: One vs Two (test 2)




Multiple call-to-action (CTA) buttons:
•  Slightly more clicks on CTA buttons?
CTA Buttons: Right vs Left (test 1)




Putting the call-to-action (CTA) button on the right:
•  More clicks on CTA
CTA Buttons: Right vs Left (test 2)




Putting the call-to-action (CTA) button on the left:
•  More clicks on CTA
Usability Testing Tools
•  FiveSecondTest.com
•  FeedbackArmy.com
•  UserTesting.com
•  Loop11.com
•  Your friends & coworkers
•  Your customers
•  Craigslist
Seth Godin on Website
Redesign
         “I'm going to go out on a limb and beg you
         not to create an original design. There are
         more than a billion pages on the web.
         Surely there's one that you can start with?”

         “Your car isn't unique, and your house
         might not be either…”
     http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-a.html
TAKEAWAY:
Opinions about usability
are useless. Watch your
users as they complete
tasks on your website.

#WebSci
6
    METRICS
    What are the best metrics
    to use for my website?

    Are metrics important to a
    website redesign project?
TAKEAWAY:
Measuring stats with a
website redesign gives
better results and you’re
more likely to be happy.

#WebSci
Marketers and Agencies: “What statistics did you track before
    and after a website redesign? (list up to 5 metrics)”
Good and Bad Metrics
Better Metrics                Worse Metrics
•  Visitors                   •  Bounce rate
•  Leads                      •  Time on site
•  Sales                      •  Page views
•  Conversion %               •  Pages / visit
•  All of the above, but by   •  “Hits”
   source                     •  Google rank
TAKEAWAY:
If you measure stats, and
they improve, you’re happy.
If they don’t improve, you’re
just not done yet.

#WebSci
7   HOW TO DO
    A WEBSITE
    REDESIGN
    (Driven by science)
Before the Redesign
•  Know your website’s purpose
•  Get metrics in place
•  Set a goal for the redesign – have metrics for
   that goal
•  Benchmark vs. competitors
•  Audit your website assets to protect them
Website Redesign Pitfalls
•  Removing valuable content
•  Losing value of inbound links
•  Losing SEO rankings
•  Losing social media mojo
•  Changing good conversion points
Use HubSpot to Find Your Assets
Use HubSpot to Find Your Assets
Use HubSpot to Find Your Assets
Measure Your Website w/HubSpot
Measure Your Website w/HubSpot
During the Redesign
•  Protect your marketing assets
•  Test usability with real users
•  Build the new website with tools to empower
   your team (CMS, LP, blog, analytics)
Use HubSpot to Edit Your
Website
Use HubSpot to Blog
Use HubSpot to Blog
Track Conversions HubSpot
Use HubSpot to Build Landing Pages
HubSpot to Build Landing
Pages
HubSpot to Build Landing
Pages
After the Redesign
•  Continue to test and optimize
•  Measure against goals
•  Keep building your website –more content,
   more o ers, etc.
Measure Marketing w/HubSpot
Measure Marketing w/HubSpot
         Visitors   Leads   Sales

SEO


Social
Media
Website Redesign Cheat Sheet
Before                     During                   After
•  Know your website’s     •  Protect your          •  Continue to test and
   purpose                    marketing assets         optimize
•  Get metrics in place    •  Test usability with   •  Measure against
•  Set a goal for the         real users               goals
   redesign – have         •  Build the new         •  Keep building your
   metrics for that goal      website with tools to    website –more
•  Benchmark vs.              empower your team        content, more o ers,
   competitors                (CMS, LP, blog,          etc.
•  Audit website assets       analytics)
   to protect them
Thank You!
          Mike Volpe
          Chief Marketing O cer
          HubSpot
          mvolpe@hubspot.com




Your Next Step:

Free website assessment
www.HubSpot.com/IMA

More Related Content

What's hot

Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
SlideShare
 
Social Media Best Practices, Part 1
Social Media Best Practices, Part 1Social Media Best Practices, Part 1
Social Media Best Practices, Part 1
David King
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
The Orchard
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Anna Dosev
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
Mehdi Mehni
 
How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting,
Niall Devitt
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Dan Berlin
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2
SM DESIGN CONSULTANT
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
Aldridge Christian Seubelan
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
David Fallarme
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point
Megan LaFrance
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)
Adam Nash
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
Eric Leist
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
Jomer Gregorio
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
Velocity Partners
 
Lessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decksLessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decks
Visual Hackers
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
Close.io
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
Joe Pulizzi
 

What's hot (20)

Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
Social Media Best Practices, Part 1
Social Media Best Practices, Part 1Social Media Best Practices, Part 1
Social Media Best Practices, Part 1
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting,
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
Lessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decksLessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decks
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
 

Viewers also liked

The Language of Discovery: Designing Big Data Interactions
The Language of Discovery: Designing Big Data InteractionsThe Language of Discovery: Designing Big Data Interactions
The Language of Discovery: Designing Big Data Interactions
Joe Lamantia
 
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
Stanford University
 
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
TKMG, Inc.
 
Digital News in a Distributed Environment
Digital News in a Distributed EnvironmentDigital News in a Distributed Environment
Digital News in a Distributed Environment
ColumbiaJournalismReview
 
Basics of radiation and production of x rays
Basics of radiation and production of x raysBasics of radiation and production of x rays
Basics of radiation and production of x rays
dbc9427
 
Interviewing PPT
Interviewing PPTInterviewing PPT
Interviewing PPT
Eric Machan Howd
 
4. heredity and evolution
4. heredity and evolution4. heredity and evolution
4. heredity and evolution
Abhay Goyal
 
The Ultimate Guide to Creating Visually Appealing Content
The Ultimate Guide to Creating Visually Appealing ContentThe Ultimate Guide to Creating Visually Appealing Content
The Ultimate Guide to Creating Visually Appealing Content
Neil Patel
 
Web Trends to Watch in 2014
Web Trends to Watch in 2014Web Trends to Watch in 2014
Web Trends to Watch in 2014
David King
 
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
Indranil Bhaduri
 
Banking in India
Banking in IndiaBanking in India
Banking in India
Prasant Patro
 
5000 Sat Words With Definitions
5000 Sat Words With Definitions5000 Sat Words With Definitions
5000 Sat Words With Definitions
Brent Daigle, Ph.D.
 
Presentation on Condition Monitoring
Presentation on Condition MonitoringPresentation on Condition Monitoring
Presentation on Condition Monitoring
Md. Shahin Manjurul Alam
 
Engaging Learners with Technology
Engaging Learners with TechnologyEngaging Learners with Technology
Engaging Learners with Technology
Dean Shareski
 
Deep Learning through Examples
Deep Learning through ExamplesDeep Learning through Examples
Deep Learning through Examples
Sri Ambati
 
Tmj anatomy
Tmj anatomyTmj anatomy
Tmj anatomy
Tony Pious
 
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
Probir Bidhan
 
Basics of c++ Programming Language
Basics of c++ Programming LanguageBasics of c++ Programming Language
Basics of c++ Programming Language
Ahmad Idrees
 
Dear NSA, let me take care of your slides.
Dear NSA, let me take care of your slides.Dear NSA, let me take care of your slides.
Dear NSA, let me take care of your slides.
Emiland
 
What I Carry: 10 Tools for Success
What I Carry: 10 Tools for SuccessWhat I Carry: 10 Tools for Success
What I Carry: 10 Tools for Success
Jonathon Colman
 

Viewers also liked (20)

The Language of Discovery: Designing Big Data Interactions
The Language of Discovery: Designing Big Data InteractionsThe Language of Discovery: Designing Big Data Interactions
The Language of Discovery: Designing Big Data Interactions
 
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
Stanford E245 Lean LaunchPad winter 10 session 01 course overview rev 4
 
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results
 
Digital News in a Distributed Environment
Digital News in a Distributed EnvironmentDigital News in a Distributed Environment
Digital News in a Distributed Environment
 
Basics of radiation and production of x rays
Basics of radiation and production of x raysBasics of radiation and production of x rays
Basics of radiation and production of x rays
 
Interviewing PPT
Interviewing PPTInterviewing PPT
Interviewing PPT
 
4. heredity and evolution
4. heredity and evolution4. heredity and evolution
4. heredity and evolution
 
The Ultimate Guide to Creating Visually Appealing Content
The Ultimate Guide to Creating Visually Appealing ContentThe Ultimate Guide to Creating Visually Appealing Content
The Ultimate Guide to Creating Visually Appealing Content
 
Web Trends to Watch in 2014
Web Trends to Watch in 2014Web Trends to Watch in 2014
Web Trends to Watch in 2014
 
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
80 PPTS-TRAINING FOR DUMMIES-KEY IDEAS
 
Banking in India
Banking in IndiaBanking in India
Banking in India
 
5000 Sat Words With Definitions
5000 Sat Words With Definitions5000 Sat Words With Definitions
5000 Sat Words With Definitions
 
Presentation on Condition Monitoring
Presentation on Condition MonitoringPresentation on Condition Monitoring
Presentation on Condition Monitoring
 
Engaging Learners with Technology
Engaging Learners with TechnologyEngaging Learners with Technology
Engaging Learners with Technology
 
Deep Learning through Examples
Deep Learning through ExamplesDeep Learning through Examples
Deep Learning through Examples
 
Tmj anatomy
Tmj anatomyTmj anatomy
Tmj anatomy
 
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
Environmental Impact Assessment (EIA) report on Rampal 1320MW coal-based powe...
 
Basics of c++ Programming Language
Basics of c++ Programming LanguageBasics of c++ Programming Language
Basics of c++ Programming Language
 
Dear NSA, let me take care of your slides.
Dear NSA, let me take care of your slides.Dear NSA, let me take care of your slides.
Dear NSA, let me take care of your slides.
 
What I Carry: 10 Tools for Success
What I Carry: 10 Tools for SuccessWhat I Carry: 10 Tools for Success
What I Carry: 10 Tools for Success
 

Similar to The Science of Website Redesign

webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdfwebinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
Anjanette Delgado
 
Website Redesign Presentation
Website Redesign PresentationWebsite Redesign Presentation
Website Redesign Presentation
joanat
 
Webinar+slides website+redesign+for+2010[1]
Webinar+slides website+redesign+for+2010[1]Webinar+slides website+redesign+for+2010[1]
Webinar+slides website+redesign+for+2010[1]
ER Design
 
Website Redesign Tips
Website Redesign TipsWebsite Redesign Tips
Website Redesign Tips
HubSpot
 
Rick burnes sd_ad_club_idsd10
Rick burnes sd_ad_club_idsd10Rick burnes sd_ad_club_idsd10
Rick burnes sd_ad_club_idsd10
San Diego Ad Club
 
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
HubSpot
 
The Science of Landing pages
The Science of Landing pagesThe Science of Landing pages
The Science of Landing pages
Vbout.com
 
The Essential Guide to Web Planning
The Essential Guide to Web PlanningThe Essential Guide to Web Planning
The Essential Guide to Web Planning
Serious SEM
 
Critical SEO Steps for Website Redesign - slides 20130924
Critical SEO Steps for Website Redesign - slides 20130924Critical SEO Steps for Website Redesign - slides 20130924
Critical SEO Steps for Website Redesign - slides 20130924
DemandWave
 
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 201110 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
Jimmy Smith
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
Top Floor Technologies
 
No unsupervised thinking
No unsupervised thinkingNo unsupervised thinking
No unsupervised thinking
Steven Diebold
 
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
Optimizely
 
Website redesign tips-tricks_1
Website redesign tips-tricks_1Website redesign tips-tricks_1
Website redesign tips-tricks_1
NetGains Technologies Pvt. Ltd.
 
Doit marketing doit-marketing-webrd
Doit marketing doit-marketing-webrdDoit marketing doit-marketing-webrd
Doit marketing doit-marketing-webrd
David Newman - doitmarketing
 
Website Redesigns: Why they Fail and How to Ensure Success
Website Redesigns: Why they Fail and How to Ensure SuccessWebsite Redesigns: Why they Fail and How to Ensure Success
Website Redesigns: Why they Fail and How to Ensure Success
Optimizely
 
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
IMPACT Branding & Design LLC
 
Website Redesign for Lead Generation
Website Redesign for Lead GenerationWebsite Redesign for Lead Generation
Website Redesign for Lead Generation
HubSpot
 
The Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
The Anatomy of a Website Redesign: Considerations, Costs, and RecommendationsThe Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
The Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
Justin Campbell
 
How can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your businessHow can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your business
Eric Murphy
 

Similar to The Science of Website Redesign (20)

webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdfwebinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
webinarslideswebsiteredesignfor2010-101215181759-phpapp02.pdf
 
Website Redesign Presentation
Website Redesign PresentationWebsite Redesign Presentation
Website Redesign Presentation
 
Webinar+slides website+redesign+for+2010[1]
Webinar+slides website+redesign+for+2010[1]Webinar+slides website+redesign+for+2010[1]
Webinar+slides website+redesign+for+2010[1]
 
Website Redesign Tips
Website Redesign TipsWebsite Redesign Tips
Website Redesign Tips
 
Rick burnes sd_ad_club_idsd10
Rick burnes sd_ad_club_idsd10Rick burnes sd_ad_club_idsd10
Rick burnes sd_ad_club_idsd10
 
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
 
The Science of Landing pages
The Science of Landing pagesThe Science of Landing pages
The Science of Landing pages
 
The Essential Guide to Web Planning
The Essential Guide to Web PlanningThe Essential Guide to Web Planning
The Essential Guide to Web Planning
 
Critical SEO Steps for Website Redesign - slides 20130924
Critical SEO Steps for Website Redesign - slides 20130924Critical SEO Steps for Website Redesign - slides 20130924
Critical SEO Steps for Website Redesign - slides 20130924
 
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 201110 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
 
No unsupervised thinking
No unsupervised thinkingNo unsupervised thinking
No unsupervised thinking
 
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...
 
Website redesign tips-tricks_1
Website redesign tips-tricks_1Website redesign tips-tricks_1
Website redesign tips-tricks_1
 
Doit marketing doit-marketing-webrd
Doit marketing doit-marketing-webrdDoit marketing doit-marketing-webrd
Doit marketing doit-marketing-webrd
 
Website Redesigns: Why they Fail and How to Ensure Success
Website Redesigns: Why they Fail and How to Ensure SuccessWebsite Redesigns: Why they Fail and How to Ensure Success
Website Redesigns: Why they Fail and How to Ensure Success
 
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
 
Website Redesign for Lead Generation
Website Redesign for Lead GenerationWebsite Redesign for Lead Generation
Website Redesign for Lead Generation
 
The Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
The Anatomy of a Website Redesign: Considerations, Costs, and RecommendationsThe Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
The Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
 
How can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your businessHow can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your business
 

More from HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
HubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
HubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
HubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
HubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
HubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
HubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
HubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
HubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
HubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
HubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
HubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
HubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
HubSpot
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers
HubSpot
 

More from HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers
 

Recently uploaded

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
Jutta Eckstein
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
ConveyorSystem
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani case
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Excel coatings
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
tjcomstrang
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Cor Verdouw
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
The Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual PersonalitiesThe Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual Personalities
my Pandit
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
Helen Meek
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
Adnet Communications
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
dpbossdpboss69
 

Recently uploaded (20)

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
The Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual PersonalitiesThe Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual Personalities
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
 

The Science of Website Redesign

  • 1. Did you know? 53% of website redesign projects are done internally. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 2. Did you know? People now spend more time on social media than in their email inbox. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 3. Did you know? 68% of marketers did a website redesign in the last 12 months. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 4. Did you know? 78% of internet users conduct product research online. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 5. Did you know? 91% of people unsubscribe from email lists. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 6. Did you know? 86% of people skip over TV ads using a DVR. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 7. Did you know? 76% of consumers want a website that makes it easy to nd what they want. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 8. Did you know? 37% of marketers did not measure any metrics for their last website redesign. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 9. Did you know? About 1/3 of marketers were not happy with their last website redesign. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 10. Did you know? Inbound marketing focused companies have a 61% lower cost per lead. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 11. Did you know? Over 44% of direct mail is discarded before people even look at it. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 12. Did you know? There are over 200,000,000 people on the US “do not call” list. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 13. Did you know? Only 49% of website redesign projects nish and launch on time. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 14. Did you know? The marketing team initiates 55% of website redesign projects. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 15. Did you know? Over 4,500 companies use HubSpot for their all-in-one marketing system. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 16. Did you know? Websites with blogs get 55% more tra c. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 17. Did you know? HubSpot customers have generated over 5 million leads. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 18. Did you know? The average HubSpot customer grows their lead generation 12% every month. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 19. Did you know? The average HubSpot customer gets 4 times more leads after 5 months. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 20. Did you know? Companies who blog get 79% more followers on Twitter. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 21. Did you know? Both Google and Salesforce.com have invested $ in HubSpot. The webinar will begin shortly. Twitter: •  Hashtag #WebSci •  Presenter @mvolpe
  • 22. Are you ready? The webinar will begin in 2 minutes or less.
  • 23. Before We Begin Questions? Use webinar interface, or Twitter #WebSci Afterparty! Use Twitter #WebSci after the webinar, or Facebook.com/HubSpot We will make a video recording and slides available for download in ~24 hours
  • 25. Today’s Presenter Mike Volpe Chief Marketing O cer HubSpot mvolpe@hubspot.com HubSpot.com/MikeVolpe Twitter.com/mvolpe LinkedIn.com/in/MikeVolpe Facebook.com/mvolpe MikeVolpe.com
  • 26. Methodology The data in this webinar came from: •  Surveys of 100+ consumers, 100+ marketers, 100+ agencies •  Interviews with marketers and consumers •  User testing of homepage designs •  12 years of marketing experience
  • 27. Which website is better? • Website tra c has doubled • Lead ow has doubled -- Noel Huelsenbeck, CEO, Vocio
  • 28. Which website is better? • Website tra c has doubled • Lead ow has doubled -- Noel Huelsenbeck, CEO, Vocio
  • 29.
  • 30.
  • 31. 1 WHEN How often should you do a website redesign? When is the right time to redesign your website?
  • 32.
  • 33.
  • 34.
  • 35. TAKEAWAY: Most people think you should redesign your website every 1-2 years. Who cares what they think? #WebSci
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. TAKEAWAY: Your website should be a living, breathing, changing being. Edit and improve constantly. #WebSci
  • 42. 2 WHO Who does the work on website redesign projects? Who initiates website redesign projects?
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. TAKEAWAY: Leverage an expert to improve your website. You might be more of an expert than you think. #WebSci
  • 51. 3 WHY Why does your website exist? Why should you redesign your website?
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. TAKEAWAY: Have a clear purpose for your website, and a clear goal for your website redesign project. #WebSci
  • 61. 4 COST How much should a website redesign cost? How long should a website redesign take?
  • 62.
  • 63.
  • 64. Cost of Website Redesign Cost of Website Redesign in Dollars Average $54,596 Average (w/o $1m project) $38,572 Median $10,000 High $1,000,000 Low $0 Sample size 60
  • 65. Cost by Internal / External Cost of Website Redesign Project by Internal or External Project Internal Project External Project Average $30,106 $69,586 Median $10,000 $13,000 Sample size 18 39
  • 66. TAKEAWAY: Spend as much or as little on your website redesign as you like. #WebSci
  • 67.
  • 68.
  • 69. Time to Complete Time to Complete Website Redesign in Months Average 5.1 Median 4 High 24 Low 1 Sample size 116
  • 70. TAKEAWAY: Expect a website redesign project to take 4-5 months. Plan accordingly. #WebSci
  • 71. 5 WHAT What should I focus on during a website redesign? What should my homepage look like?
  • 72.
  • 73. Consumers: “If you could o er advice to someone who is about to design a new website, what would be the ONE most important thing you would tell them?”
  • 74.
  • 75. TAKEAWAY: What consumers want most is a website that is easy to use. Not ash, not design, not artwork. #WebSci
  • 76. CTA Buttons: One vs Two (test 1) Multiple call-to-action (CTA) buttons: •  Less “stray” clicks •  More clicks on CTA buttons
  • 77. CTA Buttons: One vs Two (test 2) Multiple call-to-action (CTA) buttons: •  Slightly more clicks on CTA buttons?
  • 78. CTA Buttons: Right vs Left (test 1) Putting the call-to-action (CTA) button on the right: •  More clicks on CTA
  • 79. CTA Buttons: Right vs Left (test 2) Putting the call-to-action (CTA) button on the left: •  More clicks on CTA
  • 80. Usability Testing Tools •  FiveSecondTest.com •  FeedbackArmy.com •  UserTesting.com •  Loop11.com •  Your friends & coworkers •  Your customers •  Craigslist
  • 81. Seth Godin on Website Redesign “I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with?” “Your car isn't unique, and your house might not be either…” http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-a.html
  • 82. TAKEAWAY: Opinions about usability are useless. Watch your users as they complete tasks on your website. #WebSci
  • 83. 6 METRICS What are the best metrics to use for my website? Are metrics important to a website redesign project?
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91. TAKEAWAY: Measuring stats with a website redesign gives better results and you’re more likely to be happy. #WebSci
  • 92. Marketers and Agencies: “What statistics did you track before and after a website redesign? (list up to 5 metrics)”
  • 93. Good and Bad Metrics Better Metrics Worse Metrics •  Visitors •  Bounce rate •  Leads •  Time on site •  Sales •  Page views •  Conversion % •  Pages / visit •  All of the above, but by •  “Hits” source •  Google rank
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99. TAKEAWAY: If you measure stats, and they improve, you’re happy. If they don’t improve, you’re just not done yet. #WebSci
  • 100. 7 HOW TO DO A WEBSITE REDESIGN (Driven by science)
  • 101. Before the Redesign •  Know your website’s purpose •  Get metrics in place •  Set a goal for the redesign – have metrics for that goal •  Benchmark vs. competitors •  Audit your website assets to protect them
  • 102. Website Redesign Pitfalls •  Removing valuable content •  Losing value of inbound links •  Losing SEO rankings •  Losing social media mojo •  Changing good conversion points
  • 103. Use HubSpot to Find Your Assets
  • 104. Use HubSpot to Find Your Assets
  • 105. Use HubSpot to Find Your Assets
  • 106. Measure Your Website w/HubSpot
  • 107. Measure Your Website w/HubSpot
  • 108. During the Redesign •  Protect your marketing assets •  Test usability with real users •  Build the new website with tools to empower your team (CMS, LP, blog, analytics)
  • 109. Use HubSpot to Edit Your Website
  • 110. Use HubSpot to Blog
  • 111. Use HubSpot to Blog
  • 113. Use HubSpot to Build Landing Pages
  • 114. HubSpot to Build Landing Pages
  • 115. HubSpot to Build Landing Pages
  • 116. After the Redesign •  Continue to test and optimize •  Measure against goals •  Keep building your website –more content, more o ers, etc.
  • 118. Measure Marketing w/HubSpot Visitors Leads Sales SEO Social Media
  • 119. Website Redesign Cheat Sheet Before During After •  Know your website’s •  Protect your •  Continue to test and purpose marketing assets optimize •  Get metrics in place •  Test usability with •  Measure against •  Set a goal for the real users goals redesign – have •  Build the new •  Keep building your metrics for that goal website with tools to website –more •  Benchmark vs. empower your team content, more o ers, competitors (CMS, LP, blog, etc. •  Audit website assets analytics) to protect them
  • 120. Thank You! Mike Volpe Chief Marketing O cer HubSpot mvolpe@hubspot.com Your Next Step: Free website assessment www.HubSpot.com/IMA