How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.
Presented by Kasi of Hall Web Services
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal
Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
The evaluation of link building, what natural link profile is, how to build editorial links with Skyscraper strategy, why learning to develop linkable assets and outreaching skill is a must for future SEO.
Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang
www.ovalbranding.com
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Gilad Sasson - How to Build Links to a non existing site or service, Sphincon...Gilad Sasson
Power Point Given On January 9th, 2011 on the Link Building Panel.
Gilad Sasson, CEO of nekuda web marketing explains how to create Links when the site isn't live and what CAN you do to shorten Indexing and ranking time when it's up.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using IneternetAbul Kashem
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
A 30 minute guide to help you take your website to the next level. Discover simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.
Plus! Gain insight into the top 5 mistakes that could spell disaster for your website.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.
Presented by Kasi of Hall Web Services
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal
Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
The evaluation of link building, what natural link profile is, how to build editorial links with Skyscraper strategy, why learning to develop linkable assets and outreaching skill is a must for future SEO.
Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang
www.ovalbranding.com
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Gilad Sasson - How to Build Links to a non existing site or service, Sphincon...Gilad Sasson
Power Point Given On January 9th, 2011 on the Link Building Panel.
Gilad Sasson, CEO of nekuda web marketing explains how to create Links when the site isn't live and what CAN you do to shorten Indexing and ranking time when it's up.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using IneternetAbul Kashem
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
A 30 minute guide to help you take your website to the next level. Discover simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.
Plus! Gain insight into the top 5 mistakes that could spell disaster for your website.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
This Content Marketing presentation walks through the concept of Value Exchange and how to best leverage your content strategy through Content Process Optimization.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Practical Knowledge Management – Leveraging People, Process & Technology to E...Enterprise Knowledge
The presentation leverages several recent success stories from EK's client work to discuss current themes in Knowledge and Information Management systems design and development. It includes examples and discussion of Cloud, Agile, Taxonomy, and Change Management, amongst other themes.
Melanie Cook on how to use VR for marketing and advertisingSapientNitroAPAC
In the words of Mugatu, Virtural Reality (VR) “is sooo hot right now!” The world’s biggest brands are all experimenting with how it can help them engage consumers and ultimately improve their bottom lines.
This is mostly because VR and AR offer a deeper level engagement that is more immersive than we’ve ever seen before.
Melanie Cook, Head of Strategy at SapientNitro Southeast Asia, hosted a breakfast at the Singapore office to share how brands can take advantage of VR experiences.
The talk, part of SapientNitro’s #whatsticks series, was broken down into the four steps that every brand or agency needs to take to make sure their VR experience is a hit;
1. Define a specific use
2. Create a tangible value exchange
3. Think like the cohort of 3d thinkers
4. Get your ducks in a row
(The user experience has to be outstanding, the commercials have to line up and the entire organisation needs to work together to make it happen.)
Melanie doesn’t advocate that the brands should only focus on VR, “Your brand story should continue to be experienced in mobile, print, digital, data visualisation, infographics, multimedia, video, gaming, podcasting, social etc.”.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
A presentation given by
Daphne Duin and co-authored with David Self, Simon Rycroft, Dave Roberts & Vincent Smith at the EDIT general meeting, Carvoeiro, Portugal. Dec. 15-17, 2009.
Zen and Taxonomy Communication - The Art of Facilitating & Communicating Taxo...Enterprise Knowledge
This presentation discusses how to discuss taxonomy with non-taxonomists. It covers taxonomy challenges, taxonomy value statements, communication best practices, and EK's workshop methodology.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Presented at Social Fresh St. Louis April 19, 2010. Successful community design practices to promote engagement, brought to you by Jive Strategy Consulting, Jive Software
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Presentation gives business owners insights into how to start using social media, where they should be on the social sphere and introduces them to the Circular Model of SoMe for Social Communication - Share, optimize, Manage, engage.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
Want to grow your business online?
Then you'll love these 6 action based,
internet marketing workshops.
I am working with Ben from Rather Inventiveon a series of workshops to deliver the tools and focus to improve your online lead generation and conversion.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
The number of people using Smartphones is growing rapidly. How does your website look and function on a mobile browser? Visitors viewing your site on a mobile phone have very different needs than a visitor coming to your site from the comfort of their home or office. Their needs are specific and they don't have a lot of time to wait for a page to load or image to render. Does your website meet the unique needs of mobile visitors? In this webinar we'll discuss the differences between your full content business website versus your mobile website and how your web strategy needs to be different for each. We'll also cover ways to make sure your current site is optimized for mobile viewing and options to create a mobile version of your current website.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
What's a Web Strategy and Why Do I Need One? Hall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented By Jenika Scott of Hall Web Services
Measuring and Tracking Your Social Media EffortsHall_
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Twitter for Business: Intermediate and AdvancedHall_
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
What is a Website Strategy and Why Do I Need OneHall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Required Slide Enter the course number and title for your session on this slide. In the subtitle area, enter your presenter name. As you go through each slide, please enter custom session text for each bullet that is listed in blue font and then change the text to black font; or delete the bullet altogether. It’s a good idea to state the title of your session early and remind participants of any prerequisites, experience level, or other issues that might limit the session’s applicability for anyone. That way, participants can leave early to find a more appropriate session. Tips for Capitalization and Punctuation for all slides: Slide titles should be Title case – Every Major Word is Capitalized. Slide bullets can either be title case or sentence case. With sentence case, you punctuate the bullet like you would punctuate a sentence, capitalizing only proper names or titles. Construct all of your bullets consistently. If one bullet is a complete sentence, all bullets should be complete sentences. Alternately, all bullets could be phrases. Use periods with bullets only if the bullet is a complete sentence. The most important thing to remember is that you be consistent in your capitalization and punctuation. Ideally, you would be consistent across all slides, but at a minimum, use consistent capitalization and punctuation on any given slide.
Required Slide This slide is required as part of our NASBA CPE certification. For the most part, you do not need to change the text on this slide. However, you do need to enter the Session Code and Recommended CPE Credit. A 1 hour session is equal to 1 CPE credit; a 90 minute session is equal to 1.5 CPE credits; a 75 minute session is equal to 1.5 CPE credits and a 120 minute session is equal to 2 CPE credits. The session code is the same code as what the session was listed on Insights website (www.sageinsightsconference.com) and on the attendees schedule. Sessions are either 60 (1 credit), 75 minutes (1.5 credits), 90 minutes (1.5 credits) or 120 minutes (2 credits). Information about how to claim CPE credit is provided at conference check-in and in the conference guide
Recommended Slide A good introduction piques interest, sets expectations, and answers the question, “What’s in it for me?” Use this slide if you have particular issue(s) you need to cover about your session such as introducing guest speakers or roundtable participants, reminding participants of prerequisites or advanced content, explaining that this session is part of a multi-part session, explaining how you want to handle questions, etc. Alternately, you can use your Title slide or Learning Objectives slide for this purpose (and delete this Introduction slide). You can change the title from “Introduction” to something that better suits your slide content or delete this slide altogether. Remember sessions are short in length so introductions should be brief and cover only information pertinent to the presentation. Example: For a session about Crystal Report design, it might be relevant to describe a presenters’ consulting experience, but their Microsoft Certification is probably not relevant.
Required Slide Learning Objectives should focus on what participants will be able to do after they participate in your session. Whenever possible, learning objectives should focus on behavior rather than knowledge. There may be learning objectives documented in your session abstract so be sure to review it first to ensure your session content is consistent with the description. Objectives identify the purpose of the session. Objectives will help you focus your session on a few key points, which is especially important in a short (60 - 90 minute) session. In the case of showcase sessions or sessions that are not particularly educational in nature, the title of this slide may be modified to Session Objectives if you prefer. As with the introduction, the presentation of this slide should be brief so that you can quickly move into the “meat” of your content.
Optional slide You can include this slide if it would be helpful to define terms or explain basic concepts before getting into the details of your session: If different attendees tend to use different terminology for the same concept or activity, defining the term(s) that you will use or terms that are used in the software can help get everyone on the same page. If you find yourself referring to the same concept or term repeatedly throughout your presentation, it would probably be helpful to define/describe it early on in your session. If you plan to cover intermediate or advanced concepts during your session, you might want to establish a foundation during the early part of your session by briefly describing underlying concept(s) first (if you can do so briefly). Careful: If this session is classified as an intermediate or advanced session, be careful not to spend too much time on basic concepts and terms, which could frustrate your intermediate/advanced audience.
Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
Required slide Insert this slide at appropriate times during your session to remind yourself and prompt session participants to ask questions. At a minimum, you should insert this slide at least once during your presentation near the end of the PowerPoint so you can have a short Q&A period at the end of your session. Or, you might want to insert this slide a couple of times if you are covering multiple topics and want to address questions at the end of each topic instead of waiting until the end of your session.
Recommended Slide You are not required to include a Summary slide, but it is a training best practice to do so. If you decide to include a Summary slide in your presentation, you should tie the bullet points on this slide back to your learning objectives to reinforce what participants have learned during your session. You do not need to replicate the Learning Objectives slide exactly here but try to highlight each learning objective in some way. (Presumably, learning objectives were identified as the key “lessons” of your session.) Some presenters will use the summary to ask a series of questions to test the learning objectives or they might use the summary to ask participants to comment on what they learned that was most valuable to them.
Required Slide All sessions will include this slide; please do not change the verbiage on this slide . Please add the session code to this slide where indicated. You can insert your contact information as a bullet if you want to, but you are not required to do so. If you do not provide contact information, please delete the Contract Information bullet.