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An Insiders Guide to Social Media
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
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An Insiders Guide to Social Media
- 1. GEN33: An Insider’sGuide to Social Media Amanda O’Brien Hall Web Services
- 2. CPE Credit Inorder to receive CPE credit for this session you must be present for the entire session. Session code: <Presenter enter session code here> Recommended CPE credit = 1 <Presenter changes this to 1 for 60 min sessions, 1.5 for 90 min sessions, 1.5 for 75 min sessions and 2 for 120 min sessions> Delivery Method = Group Live Field of Study = Specialized Knowledge and Applications Visit the Continuing Professional Education kiosks to enter CPE credit during the conference.
- 3. Introduction This presentationwill be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights. [email_address] Amanda O’Brien VP of Marketing Hall Web Services
- 4. Learning Objectives Afterparticipating in this session, you will be able to: Decide if your business should be participating in social media Gain efficiency Find communities that matter Have a strategy and plan for measuring your efforts Cut through the hype and get back to work
- 5. What is SocialMedia? Conversations happening online Relationship building Word-of-mouth marketing with a new twist
- 6. Why is SocialMedia Important? Research buying Building trust online Getting your content out Old marketing channels are not working
- 7. Should you beusing Social Media? Can you integrate with your other marketing efforts? Do you have the necessary resources in-house? Are your customers and partners there? TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn
- 8. Clearly Define YourNiche Smaller the niche – the less competition Master of everything is a master of nothing Find a new media travel agent Photo credit: http://www.flickr.com/photos/catspyjamasnz/4007683970/
- 9. Choosing the rightsites to participate in Where is your audience? Photo credit: http://www.flickr.com/photos/jameson42/4353769995/
- 10. Resources You NeedIn-House Content, content and more content Think like a publisher Website, Links, Blog, News Time Business knowledge
- 11. How much timeis this going to take? Depends What are your goals? 30 minutes twice a day? 1, 1, 1 Post one thing a day Reply to one thing a day Share one thing a day Photo credit: http://www.flickr.com/photos/8011986@N02/2707571409/
- 12. Time Savers Setup Google Alerts Use URL shortener to track links (bit.ly) Use applications that make your life easier not that have the shiniest buttons Don’t try to be everything, everywhere Own your chosen space
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- 14. Define Strategy andGoals What are you trying to accomplish in this space? Increase brand awareness Build relationships with industry leaders Sell more products Establish yourself as an expert
- 15. Social Media WorthCaring About The big social media sites you should be a part of or at least know about Blogging Twitter Facebook LinkedIn YouTube
- 16. Blogging Frequency moreimportant than length One complete thought Social Media Hub Read – use an RSS reader TAKEAWAY: Use an RSS reader
- 17. Twitter 140 characters- microblog Define your niche and stick to it Think before you tweet Use hashtags (#insights10) and search
- 18. Facebook Largest socialnetwork Businesses have fan pages Free analytics RSS feed your blog into Notes section TAKEAWAY: Facebook Advertising
- 19. LinkedIn Business socialnetwork 7 years old – keeping up with the Jones’ Online rolodex of trusted business associates Groups – Start your own Questions and Answers TAKEAWAY: Subscribe to LinkedIn Answers RSS
- 20. YouTube Second largestsearch engine behind Google Videos show up in search results Visual learners TAKEAWAY: Own search terms and add video to your blog. Add short description of the video and embed the YouTube player. Photo credit: http://www.flickr.com/photos/epublicist/3509953218/
- 21. Is this working?Reach All things numbers Engagement Time interacting with content Conversion Sales, leads, forms filled out, contact
- 22. Google Analytics Whatto look at Traffic sources Where are people coming from? Bounce rate per site What sites are sticky? Pages visited What content is most valuable? Reason for adding unique pages
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- 24. Location Based SocialNetworking Sites Pros and Cons Dos and Don’ts
- 25. Customer Service withSocial Networks Customer service is the new marketing Listening more important than talking
- 26. Talent Management andSocial Networks Is your company facebook status worthy? Tim Sanders on the War for Talent http://www.youtube.com/watch?v=IEZwT8rzX5w&feature=player_embedded
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- 29. Your Feedback isImportant to Us! Please complete the evaluation form for this session. Your feedback helps us improve future sessions and presentation techniques. Please include your session code on the evaluation form : <presenter enters session code here> Contact Information: <Presenter enters contact information here, if desired, or deletes this bullet.> Thank you for your participation.
Editor's Notes
- #2 Required Slide Enter the course number and title for your session on this slide. In the subtitle area, enter your presenter name. As you go through each slide, please enter custom session text for each bullet that is listed in blue font and then change the text to black font; or delete the bullet altogether. It’s a good idea to state the title of your session early and remind participants of any prerequisites, experience level, or other issues that might limit the session’s applicability for anyone. That way, participants can leave early to find a more appropriate session. Tips for Capitalization and Punctuation for all slides: Slide titles should be Title case – Every Major Word is Capitalized. Slide bullets can either be title case or sentence case. With sentence case, you punctuate the bullet like you would punctuate a sentence, capitalizing only proper names or titles. Construct all of your bullets consistently. If one bullet is a complete sentence, all bullets should be complete sentences. Alternately, all bullets could be phrases. Use periods with bullets only if the bullet is a complete sentence. The most important thing to remember is that you be consistent in your capitalization and punctuation. Ideally, you would be consistent across all slides, but at a minimum, use consistent capitalization and punctuation on any given slide.
- #3 Required Slide This slide is required as part of our NASBA CPE certification. For the most part, you do not need to change the text on this slide. However, you do need to enter the Session Code and Recommended CPE Credit. A 1 hour session is equal to 1 CPE credit; a 90 minute session is equal to 1.5 CPE credits; a 75 minute session is equal to 1.5 CPE credits and a 120 minute session is equal to 2 CPE credits. The session code is the same code as what the session was listed on Insights website (www.sageinsightsconference.com) and on the attendees schedule. Sessions are either 60 (1 credit), 75 minutes (1.5 credits), 90 minutes (1.5 credits) or 120 minutes (2 credits). Information about how to claim CPE credit is provided at conference check-in and in the conference guide
- #4 Recommended Slide A good introduction piques interest, sets expectations, and answers the question, “What’s in it for me?” Use this slide if you have particular issue(s) you need to cover about your session such as introducing guest speakers or roundtable participants, reminding participants of prerequisites or advanced content, explaining that this session is part of a multi-part session, explaining how you want to handle questions, etc. Alternately, you can use your Title slide or Learning Objectives slide for this purpose (and delete this Introduction slide). You can change the title from “Introduction” to something that better suits your slide content or delete this slide altogether. Remember sessions are short in length so introductions should be brief and cover only information pertinent to the presentation. Example: For a session about Crystal Report design, it might be relevant to describe a presenters’ consulting experience, but their Microsoft Certification is probably not relevant.
- #5 Required Slide Learning Objectives should focus on what participants will be able to do after they participate in your session. Whenever possible, learning objectives should focus on behavior rather than knowledge. There may be learning objectives documented in your session abstract so be sure to review it first to ensure your session content is consistent with the description. Objectives identify the purpose of the session. Objectives will help you focus your session on a few key points, which is especially important in a short (60 - 90 minute) session. In the case of showcase sessions or sessions that are not particularly educational in nature, the title of this slide may be modified to Session Objectives if you prefer. As with the introduction, the presentation of this slide should be brief so that you can quickly move into the “meat” of your content.
- #6 Optional slide You can include this slide if it would be helpful to define terms or explain basic concepts before getting into the details of your session: If different attendees tend to use different terminology for the same concept or activity, defining the term(s) that you will use or terms that are used in the software can help get everyone on the same page. If you find yourself referring to the same concept or term repeatedly throughout your presentation, it would probably be helpful to define/describe it early on in your session. If you plan to cover intermediate or advanced concepts during your session, you might want to establish a foundation during the early part of your session by briefly describing underlying concept(s) first (if you can do so briefly). Careful: If this session is classified as an intermediate or advanced session, be careful not to spend too much time on basic concepts and terms, which could frustrate your intermediate/advanced audience.
- #7 Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- #28 Required slide Insert this slide at appropriate times during your session to remind yourself and prompt session participants to ask questions. At a minimum, you should insert this slide at least once during your presentation near the end of the PowerPoint so you can have a short Q&A period at the end of your session. Or, you might want to insert this slide a couple of times if you are covering multiple topics and want to address questions at the end of each topic instead of waiting until the end of your session.
- #29 Recommended Slide You are not required to include a Summary slide, but it is a training best practice to do so. If you decide to include a Summary slide in your presentation, you should tie the bullet points on this slide back to your learning objectives to reinforce what participants have learned during your session. You do not need to replicate the Learning Objectives slide exactly here but try to highlight each learning objective in some way. (Presumably, learning objectives were identified as the key “lessons” of your session.) Some presenters will use the summary to ask a series of questions to test the learning objectives or they might use the summary to ask participants to comment on what they learned that was most valuable to them.
- #30 Required Slide All sessions will include this slide; please do not change the verbiage on this slide . Please add the session code to this slide where indicated. You can insert your contact information as a bullet if you want to, but you are not required to do so. If you do not provide contact information, please delete the Contract Information bullet.