This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
This presentation provides concrete guidelines and information for writing effective blog articles that create a positive user experience and reache your organization's goals. For writers, bloggers, and marketers.
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
How to Create White Papers that Build Authority, Traffic & LeadsAmy Westebbe
A white paper is a powerful asset for building authority, generating traffic, and increasing lead generation. Learn what white papers are, when they are most useful, and how to write a stellar white paper that performs.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
This presentation provides concrete guidelines and information for writing effective blog articles that create a positive user experience and reache your organization's goals. For writers, bloggers, and marketers.
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
How to Create White Papers that Build Authority, Traffic & LeadsAmy Westebbe
A white paper is a powerful asset for building authority, generating traffic, and increasing lead generation. Learn what white papers are, when they are most useful, and how to write a stellar white paper that performs.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Similar to Zero Budget Marketing - AdGlobal360 (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. 1. Think inbound – Push is out, pull is in!
2. Define objectives
3. Create a sharp website
4. Offer content
5. Project your personality
6. Optimize with less obvious keywords
7. Become your market’s best blogger
8. Create a content production machine
9. Connect with Social Media
10. Create compelling offers
11. Use no-frills landing pages
12. Send smart e-mail
13. Foster word of mouth – Word of
MOUSE
14. Embrace analytics – Measure everything
6. Let’s understand what SEO stands for…
SEO (Search Engine
Optimization) is a
combination of activities
and techniques that aims
to improve the visibility of
a website in organic
search results (a.k.a. non-
paid or natural search
results) for a particular set
of key words
7. Benefits of SEO
Achieve long term results
Overtake your competition
Increase sales
Enhance brand visibility
Cost-effective
8.
9. First Phase SEO
Keyword Research – Keywords are the conduit that funnels new visitors to your web site. The
search engines use them to connect potential readers. We do quite relevant keyword analysis according to
your website’s services. We find those keyword who can generate more traffic on website and able to
generate more business in short time.
Keywords Research Tool : https://adwords.google.com/KeywordPlanner
Website Technical Analysis – It is very important to make your website completely search engine
friendly and user friendly also. Before starting to further SEO work, we take a technical look over on
website and check all those points, which should be correct. This is also part of SEO work.
You can use following tools for Website analysis
- http://www.woorank.com/.
- http://www.similarweb.com/
- http://www.iwebchk.com
10. • Create unique, accurate page titles
SEO Basics
Less than 70 characters, as this is the limit Google displays in search
results.
Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles
12. • Make use of the "description" meta tag
Should optimally be between 150-160 characters.
Accurately summarize the page's content
Use unique descriptions for each page
14. Improving Site Structure
Improve the structure of your URLs
Creating descriptive categories and filenames for the documents on your website can not only help
you keep our site better organized, but it could also lead to better crawling of your documents by
search engines
URLs are displayed in search results
The URL to a document is displayed as part of a search result in Google
Simple-to-understand URLs will convey content information easily.
15. Use words in URLs
Create a simple directory structure
Provide one version of a URL to reach a document
Setting up a 301 redirect from non-preferred URLs to the dominant URL is a
good solution for this.
• Make your site easier to navigate
Navigation is very important for search engines
The navigation of a website is important in helping visitors quickly find
the content they want.
Plan out your navigation based on your homepage
You should think about how visitors will go from a general page (your root
page) to a page containing more specific content.
Ensure more convenience for users by using ‘breadcrumb”
It allows visitors to quickly navigate back to a previous section or the root page
16. Prepare two sitemaps: one for users, one for search engines
Visitors may visit this page if they are having
problems finding pages on your site.
Create a naturally flowing hierarchy
Use mostly text for navigation
Put an HTML site map page on your site, and use an XML Sitemap file
Have a useful 404 page
17. Optimizing Content
Interesting sites will increase their recognition on their own
Anticipate differences in users' understanding of your topic and offer
unique, exclusive content
• Offer quality content and services
Write easy-to-read text
Stay organized around the topic
Create fresh, unique content
Create content primarily for your users, not search engines
18. Use heading tags appropriately
Use heading tags to emphasize important text
There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>
Imagine you're writing an outline
Use headings sparingly across the page
19. Dealing with Crawlers
• Make effective use of robots.txt
Restrict crawling where it's not needed with robots.txt
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your
site
Use more secure methods for sensitive content
20. Do’s And Don’ts Of SEO For Redesign
Target keyword phrases?
If this hasn’t already been determined in the past, then use the keyword data to help you estimate if there are enough people
searching within your anticipated territory to indicate whether search marketing might become an important marketing channel for
you. This will help you decide how much effort to put into search marketing during and after a site design. Use Keyword Tool
•Make a master spreadsheet of all landing page URLs.
OLD URL NEW URL CONTENT ACTION
website.com website.com No changes
website.com/product website.com/solutions Revamped content
NO PAGE website.com/small-business New content
• Ensure Meta data transfers properly.
• Loading Speed Time
• Proper url of redirection with 404 page
• make sure popular features are still easy to find ( like search filters )
• Freshen up your keyword research. Natural keyword integration into your content is key.
• Create unique meta descriptions and page titles for every single page. Consider each page to be a new keyword opportunity and
avoid duplication.
• Order is important: Don't forget semantic structure.
• Logically create search engine friendly URLs with your keywords.
• Ensure there is a good call to action on every page if you want to convert visitors in some way.
• Place alt tags on your images.
• Create a custom 404 page.
• Plan out a logical internal linking structure. Use good anchor text to link to your other pages.
Do’s
21. Common SEO Site Redesign Mistakes
• Changing the web publishing software – for example if you are using
Blogger and you switch to WordPress. Or if you are using Joomla
and you switch to Drupal, vice versa.
• Changing the URLs of your website – if your website is using query
strings (/example.php?id=9) in the URL, you might change them to
shorter URLs with keywords in them for a more SEO friendly
approach
• Changing the entire protocol of the website from HTTP to HTTPS or vice
versa.
• Not doing a complete backup before redesign
• Not preparing an exhaustive list of old content URLs
• Redirecting entire URLs to the homepage of newly designed website
• Not checking for broken links and miss-redirection
• Putting more emphasis on site “looks” rather than loading time
• Not putting emphasis on usability and content presentation
22. Make use of free webmaster tools
Make Googlebot crawling smoother by using Webmaster Tools
Google's Webmaster Tools help webmasters better control how Google interacts with their websites
and get useful information from Google about their site.
https://www.google.com/webmasters/tools/
Get the data, tools, and diagnostics for a healthy, Google-friendly site. Here are some of
the things you can do:
• Check your site's health for potential issues that Google has detected.
• Understand your search traffic and learn how users are finding your site.
• Make optimizations to help Google better understand and represent your site.
23. Google Analytics
What is Google Analytics?
Google Analytics is a service offered by Google that generates detailed statistics
about a website's traffic and traffic sources and measures conversions and sales
Google Analytics can track visitors from all referrers, including search engines and
social networks, direct visits and referring sites. It also displays advertising, pay-
per-click networks, email marketing and digital collateral such as links within PDF
documents.
23
http://www.google.com/analytics/
24. 24
Website Traffic:
- Where visitors came from
- How they are navigating through your site
How they are navigated from page to page
Which page they stayed longest or left from the most (bounce rate)
Conversions
- Downloads
- Page Views
- Registrations
E-commerce
- Volume of transactions
- Dollar value of transactions
- Success of transactions % complete and % dropped out of sales funnel
Adwords Performance
Google analytic is a powerful tool that analyzes:
25. Sign up for Google Analytics
https://www.google.com/analytics/
They return code to you
You paste the code just below the </body> tag
Put it on EVERY page
Go to the Analytics dashboard page to see daily metrics
How Google Analytics Works…
26. Setting up Google Analytics
Step 1: Look below ;)
Simplest of the steps here is to sign up! Head over to
www.google.com/analytics
27. At this point either sign in with your existing Google account (Have you
signed up for Google Apps for Business, perhaps? or do you currently
use Google Adwords?) or click ‘Create an Account’ in the upper right.
Step 2: Sign in!
28. Step3: Add your website
Click on admin and browse “create new account” in
Account section (left)
29. Step4: Fill up all the information in the form
For free GA – Select universal Analytics and fille all required information
and click on “get tracking code”
33. What all dashboard offers
You can analyze your statistics over many months (duration you can select
through date range calendar)
It gives you
-New Visit data
-Unique visit data
-visit by browse
-visit duration /page/visit
-bounce rate
-Goal
-Revenue
You can also customize your dashboard as per your requirement.
34. Traffic Sources
Traffic Sources show you how people are finding your site. To view traffic
sources, click on Acquisition – All Traffic in the left navigation.
There are four traffic sources:
35. Keywords
You can see search keywords by going to Acquisition – Keywords (paid,
organic)
Keywords are individual words or phrases that you type into a search
engine to find the sites you want to visit. In Google Analytics, the
Keywords page shows you which words or phrases brought people to
your site.
36. Content
Click on Acquisition – Content – All pages to see the most viewed content
on your site within the last 30 days, or whichever time period you
choose.
Try sorting the table by Bounce Rate (click on the column header). You can now choose the
“Weighted” option under Sort Type for a more useful result set. So instead of the 100%
bounce rates with only 1 entrance at the top of the list, you should now see the pages with
the biggest overall number of people bouncing away
37. Learn About Your Audience
In the navigation menu on the left, you’ll find several links that will help
you find about more about
the people visiting your site. To get started, click on Audience –
Technology – Browser and OS.
39. This Presentation includes
Traffic Analysis
SE Positioning
Organic Traffic Report
Strategy to Increase Traffic
On Page and Off Page Strategies
Keyword Ranking
40. Performance Analysis
Period 12-Jul 12-Aug 12-Sep 13-Jul 13-Aug 13-Sep
Organic Search Engine Visits 3,419 3,347 4,369 6132 7513 9158
Paid Search Engine Visits 187 250 298 27485 27841 18736
Direct Visits 4,643 3,363 4,133 5876 7917 10973
Organic traffic 3 months Total 11,135 22,803
Paid traffic 3 months Total 735 74,062
Direct traffic 3 months Total 12,139 24,766
42. Organic Search Performance
Non Branded Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13
Google 1531 1472 1872 3198 4734 8212
Daily Average 49 47 62 103 152 273
Branded Jul-12 Aug-12 Sep-12 Jul-13 Jul-13 Sep-13
Google 1888 1875 2497 2934 2779 1805
Daily Average 60 60 83 94 89 60
Overall 3419 3347 4369 6132 7513 10026
Daily Average 110 107 145 197 242 334
Not Provided Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13
Google 909 902 1231 2366 3981 7723
Daily Average 29 29 41 76 128 257
43. Strategy To Increase Traffic
Add Brand Related Pages like Dell, Lenovo, HP, Samsung etc. to
target brand related query like dell laptop repair, HP laptop repair
etc.
Add Issues related pages like laptop and computer issues to target
issues related query like laptop hard disk failure, blue screen error
etc.
Add Location based pages for each category like repair, support, amc
etc. to target search query like laptop repair in delhi, printer repair in
Mumbai and motherboard repair in pune etc.
Target google places and increase local citation to via targeting
classified campaign and yellow page submission websites.
Optimize google places pages to get them included in search results.
49. Location Based Keywords RankingBangalore Ranking
pc repairs in bangalore 1
pc repair in bangalore 1
pc repairs bangalore 1
pc repair center in banglore 1
bengaluru pc repair 1
pc repairs bengaluru 1
pc repair in bengaluru 1
pc repair center in bengaluru 1
bangalore pc repair 2
laptop repairs in bengaluru 3
laptop repairs bengaluru 3
laptop repair center in bengaluru 3
computer repair bangalore 3
laptop repairs in bangalore 3
laptop repairs bangalore 3
Chennai Ranking
computer amc chennai 4
pc repairs in chennai 4
pc repair center in chennai 4
pc repair chennai 4
pc repairs chennai 4
laptop repairs chennai 6
computer repair chennai 6
laptop repair chennai 6
computer repairs chennai 6
chennai computer repair 6
laptop repairs in chennai 7
chennai pc repair 7
chennai laptop repair 8
pc repair in chennai 8
computer repair in chennai 8
Hyderabad Ranking
pc repair hyderabad 5
pc repairs hyderabad 5
hyderabad pc repair 5
pc repairs in hyderabad 5
laptop repair in hyderabad 7
laptop repairs hyderabad 7
laptop repair hyderabad 8
pc repair in hyderabad 8
computer repairs hyderabad 8
laptop repair in hyderabad 8
hyderabad computer repair 8
laptop repairs in hyderabad 8
hyderabad laptop repair 9
computer repair hyderabad 10
computer repairs in hyderabad 10
Delhi Ranking
Virus removal Service Delhi ncr 1
Laptop repair shop delhi ncr 1
PC Repair services Delhi ncr 2
pc repair in delhi ncr 2
pc repairs in delhi 2
pc repair in delhi 2
laptop repair in delhi ncr 3
pc repair center in delhi 3
computer services in delhi 4
amc in delhi 4
Computer AMC Service delhi 4
Computer repair service delhi ncr 4
pc repairs delhi 4
computer repair services in delhi 5
pc repair services in delhi 6
Mumbai Ranking
mac repairs in mumbai 3
pc repairs in mumbai 3
pc repairs mumbai 3
pc repair mumbai 5
pc repair mumbai 5
computer repairs mumbai 5
computer repair in mumbai 6
mumbai pc repair 6
pc repair in mumbai 6
computer amc mumbai 7
mumbai computer repair 7
computer repairs in mumbai 7
computer repair center in mumbai 7
computer repair mumbai 8
computer repair services mumbai 8
Gurgaon Ranking
Computer annual maintenance service Gurgaon1
Affordable pc repair service Gurgaon 4
computer repairs gurgaon 4
laptop repair in gurgaon 5
gurgaon pc repair 5
pc repairs gurgaon 5
computer repair in gurgaon 6
pc repair Services Gurgaon 7
computer repair Services Gurgaon 7
laptop repairs in gurgaon 8
gurgaon laptop repair 8
computer repairs in gurgaon 8
pc repairs in gurgaon 8
gurgaon computer repair 8
laptop repairs gurgaon 9
Sample Keyword Ranking
50. Let’s Deep Dive into this thing
everyone’s raving about. We are
talking about
social media…
and it’s going to be a flashy journey
henceforth.
Are you ready?
53. What is it NOT !!!
Before we can understand what organic
social media is, first we need to understand
..
54. What is it NOT !!!
• Buying Likes
• Generating False Client Testimonials
• Cheating Google Ranking
55. Organic Social Media Marketing
It is about leveraging the free nature of social content to sell services
and products through the mantra of “engage first and sell second”.
This organic approach takes time as creating content and growing
tribes on social media is a journey rather than a quick fix.
56. Core Components of OSM
Marketing Strategy:
• Sit down with your team to discuss and discover overall
requirements from this activity and objectives.
• Research about your Target Market, Competitors, Industry
and create a written plan.
• Work on estimated ROI that you can derive from this activity
and how will this activity increase your Brand Awareness.
#1
57. Core Components of OSM
Content Marketing Strategy:
• Content marketing has emerged as a powerful tool since
Google and other search engines have started giving priority
to quality content in their search results.
• Two main aspects of Content Marketing are : Content
Creation & Content Amplification
• Always think and act as a Publisher when sharing content
and not as an Advertiser.
• Entertain and Educate first. Sell second.
#2
58. Core Components of OSM
Blogging Strategy:
• A planned blogging strategy can be the cornerstone and
foundation of a simple content marketing strategy.
• Unchanging static pages is not going to customers back to
your website so often as new and interesting content.
• Build a community of loyal builders and they become your
fanatical customers and advocacy begins.
#3
59. Core Components of OSM
Blogging Strategy:
• A planned blogging strategy can be the cornerstone and
foundation of a simple content marketing strategy.
• Unchanging static pages is not going to customers back to
your website so often as new and interesting content.
• Build a community of loyal builders and they become your
fanatical customers and advocacy begins.
79. Drive the REDLINE Dodge
Objective:
Support the Dodge brand by
giving a brand advocate the
chance to share their love of
Dodge vehicles by
becoming a voice on the
REDLINE blog.
80. Drive the REDLINE Dodge
Strategy: Focus on awareness and advocacy by promoting sharing by the
influencer and their community, while highlighting the influencer’s affinity
for Dodge and the Dodge brand.
82. Drive the REDLINE Dodge
Drive the REDLINE Dodge:
720K brand impressions
54K engagements
18,350 contest pageviews
2,300 social shares
83. In Summary
- Forego large, unfocused paid media budgets for
smaller, concentrated budgets.
- Drive Fan engagement by focusing on quality content.
- Supplement day-to-day content with an on-brand
promotion.
1) Put the power of content marketing, search, and social media to work.2) The great thing about online marketing is how easy it is to measure results. Online marketing is forever experimental. You know what you need to conduct a meaningful experiment, right? You need an outcome.3) Getting people to visit and read your website is far too small a goal. It needs to produce a response. When visitors come and go, the site hasn’t performed the way it should.4) Offer helpful content that the people are looking for5) Give your website a heartbeat. Give your visitors something to remember you by. Give them a reason to come back.6) In marketing your website, your success depends on showing up on page one, preferably the top half.7) The blog’s contents—including each page’s URL, article title, copy, captions, tags, metadata, and call to action—should trace to your keyword strategy in support of your inbound marketing efforts.8) Have a content creation team/ seek guest contributors/ curate content9) In the online marketing game, your goal is to identify where your prospects exchange information and engage them there.10) Your prospect gets something of value: a report,eBook, subscription, demonstration, trial, or something like that. You get theircontact information and the opportunity to send more information, maybeadditional offers, when you choose.11) Lengthy forms and questionnaires will reduce your response rate.12) Think about the type of news, updates or offers you’d care to get, open, read, and act on.13) Enter social media; incorporate social sharing options, turn on the power of social commerce.14) The big idea is to be in-the-know as to which programs are falling short (and should therefore be eliminated or refined) and which are helping you achieve your goals (and should therefore be expanded).
Minimal social advertising budget – Dodge made a strategic decision not to spend a lot. Very different approach, especially given that the auto industry is traditionally very big into Ad Spend.
So let’s start with owned media assets first… Dodge has a significant following on all of it’s social channels
Big presence on Facebook – Approach – Heavy focus on Dodge Brand page to build the Brand.There is a challenger page – where all the engagement happens.
Our Twitter has a healthy following. Dodge uses Twitter to support its other assets
Good for news – flexible platform. Good for in-depth articles
YouTube
Big following on Google+, but like most brands Dodge doesn’t have a huge following here, but we feel it is important for other reasons, like Search.
Our content mixes in the new face of Dodge products…
… But also focuses on content series like “Throwback Thursday” and “Torque Tuesday” to embrace Dodge’s heritage…
..and allows for users to share their own love and vision of Dodge through UGC in series like Mod Monday.
We insert ourselves in trending hashtags but we always stay true to our brand.
Phase 1:•Users visited blog.dodge.com/drive-the-redline-dodge and filled out a registration form with a 1,000 character essay and corresponding photo that explained why they are the ideal Dodge brand advocate—entrants had the opportunity to opt-in to brand email correspondence. As soon as someone entered, they had a seven day voting period window for their respective entry.
Phase 2:•Five finalist were chosen to fly to the New York International Auto Show to be interviewed by members of the Dodge brand team and record a walk-around video for the Dodge vehicle of their choice. Phase 3:•Finalists had 3 weeks to rally their networks to vote for them to be an official Redline Dodge blogger.