This document provides tips and best practices for redesigning a business website. It discusses how websites should attract website visitors through inbound marketing and content creation, convert visitors into leads and sales through optimized landing pages and calls to action, and produce measurable return on investment through analytics and experimentation. The key tips are to audit existing website assets before redesign, focus on creating valuable content over design, make conversion testing easy, and ensure results are measurable. The overall goal of a website redesign should be to get found by prospects, convert them into customers, and analyze results.