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Diversity Data 2016
1 Where do we stand today?
HubSpot by Gender
Department Female Male
Sales 26.8% 73.2%
Services 52.8% 47.2%
Product & Engineering 22.2% 77.8%
Customer Support 50.9% 49.1%
Marketing 61.3% 38.7%
G&A 62.7% 37.3%
Business Enablement 21.3% 78.7%
Management Level Female Male
Co-Founders 0.0% 100.0%
C-Suite 0.0% 100.0%
Vice President 26.1% 73.9%
Director 37.5% 62.5%
Manager 32.9% 67.1%
Individual Contributor 41.2% 58.8%
HubSpot by Gender – Our Leaders
People Managers
Department Female Male
Business Enablement 20% 80%
Services 41% 59%
Customer Support 31% 69%
Product & Engineering 13% 87%
Marketing 67% 33%
Sales 18% 82%
G&A 52% 48%
*This data reflects employees who manage at least one other employee
HubSpot by Age
Department 16 - 25 26 - 35 36 - 45 46 - 54 55 and over
Sales 29.7% 60.1% 7.8% 1.9% 0.4%
Services 17.2% 75.2% 6.0% 0.7% 1.0%
Product & Engineering 33.8% 53.0% 10.3% 2.1% 0.9%
Customer Support 59.8% 39.1% 0.6% 0.6% 0.0%
Marketing 29.2% 63.5% 6.6% 0.7% 0.0%
G&A 18.3% 61.9% 11.9% 7.9% 0.0%
Business Enablement 16.9% 57.3% 16.9% 5.6% 3.4%
Management Level 16 - 25 26 - 35 36 - 45 46 - 54 55 and over
Co-Founders 0.0% 0.0% 0.0% 100.0% 0.0%
C-Suite 0.0% 14.3% 14.3% 71.4% 0.0%
Vice President 0.0% 43.5% 39.1% 13.0% 4.3%
Director 0.0% 35.7% 51.8% 8.9% 3.6%
Manager 4.6% 81.6% 8.6% 4.0% 1.1%
Individual Contributor 34.9% 58.7% 5.1% 0.9% 0.4%
HubSpot by Ethnicity
*Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races
Management Level Minority Group White
Co-Founder 50% 50%
C-Suite 0% 100%
Vice President 0% 100%
Director 4% 96%
Manager 10% 90%
Individual Contributor 16% 84%
Department Minority Group White
Sales 11% 89%
Services 13% 87%
Product & Engineering 22% 78%
Customer Support 19% 81%
Marketing 12% 88%
G&A 16% 84%
Business Enablement 22% 78%
*Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races
**This data reflects employees who manage at least one other employee
HubSpot by Ethnicity – Our Leaders
People Managers
Department Minority Group White
Business Enablement 6% 94%
Services 5% 95%
Customer Support 11% 89%
Product & Engineering 15% 85%
Marketing 0% 100%
Sales 10% 90%
G&A 3% 97%
2 What progress have we made?
6% Of new hires in 2016 were Hispanic,
compared to 4% of our current population.
7% Of new hires in 2016 were Asian, compared
to 5% of our current population.
32% Of HubSpotters in leadership roles are
female, a 7% increase since 2015.
We’re still not where we
want to be, but we’ve
taken steps in the last
year to hire and
promote a more diverse
HubSpot workforce.
Female Male Female Male
Co-Founder 0.0% 100.0% 0.0% 100.0% 0.0%
C-Level 0.0% 100.0% 0.0% 100.0% 0.0%
Vice President 26.3% 73.7% 26.1% 73.9% -0.2%
Director 28.6% 71.4% 37.5% 62.5% 8.9%
Manager 25.0% 75.0% 32.9% 67.1% 7.9%
Individual Contributor 40.2% 59.8% 41.2% 58.8% 1.0%
Grand	Total 37.8% 62.2% 39.6% 60.4% 1.8%
August-15 August-16
Management Level
% of Change:
Female
Female Male Female Male
G&A 57.1% 43.0% 62.7% 37.3% 5.6%
Business Enablement 17.9% 82.1% 21.3% 78.7% 3.5%
Sales 24.7% 75.3% 26.8% 73.2% 2.2%
Customer Support 49.1% 50.9% 50.9% 49.1% 1.8%
Product & Engineering 20.6% 79.4% 22.2% 77.8% 1.6%
Services 52.0% 48.0% 52.8% 47.2% 0.8%
Marketing 67.7% 32.3% 61.3% 38.7% -6.4%
Department
August-15 August-16 % of Change:
Female
Year-Over-Year Change by Gender
Women at HubSpot
Minority Group White Minority Group White
Business Enablement 14.6% 85.4% 18.50% 81.50% 3.9%
Sales 7.44% 92.56% 10.76% 89.24% 3.3%
Services 10.60% 89.40% 13.02% 86.98% 2.4%
G&A 14.10% 85.90% 15.8% 84.2% 1.7%
Product & Engineering 22.22% 77.78% 21.57% 78.43% -0.7%
Marketing 14.08% 85.92% 11.88% 88.12% -2.2%
Customer Support 22.35% 77.65% 19.05% 80.95% -3.3%
Department
August-15 August-16 % of Change:
Minority
Minority Group White Minority Group White
Co-Founder 50.0% 50.0% 50.0% 50.0% 0.0%
C-Level 0.0% 100.0% 0.0% 100.0% 0.0%
Vice President 0.0% 100.0% 0.0% 100.0% 0.0%
Director 3.6% 96.4% 4.4% 95.6% 0.9%
Manager 9.6% 90.4% 9.8% 90.2% 0.2%
Individual Contributor 14.8% 85.2% 16.5% 83.5% 1.6%
Grand	Total 13.6% 86.4% 14.9% 85.1% 1.3%
Management Level
August-15 August-16 % of Change:
Minority
Year-Over-Year Change by Ethnicity
Minorities at HubSpot
3 Appendix
Our numbers reflect the HubSpot employee population as of August 2016. At this time, we had 1529 full-
time employees worldwide, with 1217 located in the US.
Gender and Age data is global and Ethnicity data is US only. Visualizations do not include those who chose
not to identify. Ethnicity reflects the EEO-1 categories required by the US government reports; we
understand that these are imperfect categorizations of both race and ethnicity.
As of June 2016, HubSpotters can now identify as gender neutral. We’re proud to include this category in all
future HubSpot diversity publications, but did exclude it here to allow time for employees to re-identify as
needed and for gender neutral candidate to apply (hint: you’re welcome here).
The fine print:

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HubSpot Diversity Data 2016

  • 2. 1 Where do we stand today?
  • 3. HubSpot by Gender Department Female Male Sales 26.8% 73.2% Services 52.8% 47.2% Product & Engineering 22.2% 77.8% Customer Support 50.9% 49.1% Marketing 61.3% 38.7% G&A 62.7% 37.3% Business Enablement 21.3% 78.7% Management Level Female Male Co-Founders 0.0% 100.0% C-Suite 0.0% 100.0% Vice President 26.1% 73.9% Director 37.5% 62.5% Manager 32.9% 67.1% Individual Contributor 41.2% 58.8%
  • 4. HubSpot by Gender – Our Leaders People Managers Department Female Male Business Enablement 20% 80% Services 41% 59% Customer Support 31% 69% Product & Engineering 13% 87% Marketing 67% 33% Sales 18% 82% G&A 52% 48% *This data reflects employees who manage at least one other employee
  • 5. HubSpot by Age Department 16 - 25 26 - 35 36 - 45 46 - 54 55 and over Sales 29.7% 60.1% 7.8% 1.9% 0.4% Services 17.2% 75.2% 6.0% 0.7% 1.0% Product & Engineering 33.8% 53.0% 10.3% 2.1% 0.9% Customer Support 59.8% 39.1% 0.6% 0.6% 0.0% Marketing 29.2% 63.5% 6.6% 0.7% 0.0% G&A 18.3% 61.9% 11.9% 7.9% 0.0% Business Enablement 16.9% 57.3% 16.9% 5.6% 3.4% Management Level 16 - 25 26 - 35 36 - 45 46 - 54 55 and over Co-Founders 0.0% 0.0% 0.0% 100.0% 0.0% C-Suite 0.0% 14.3% 14.3% 71.4% 0.0% Vice President 0.0% 43.5% 39.1% 13.0% 4.3% Director 0.0% 35.7% 51.8% 8.9% 3.6% Manager 4.6% 81.6% 8.6% 4.0% 1.1% Individual Contributor 34.9% 58.7% 5.1% 0.9% 0.4%
  • 6. HubSpot by Ethnicity *Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races Management Level Minority Group White Co-Founder 50% 50% C-Suite 0% 100% Vice President 0% 100% Director 4% 96% Manager 10% 90% Individual Contributor 16% 84% Department Minority Group White Sales 11% 89% Services 13% 87% Product & Engineering 22% 78% Customer Support 19% 81% Marketing 12% 88% G&A 16% 84% Business Enablement 22% 78%
  • 7. *Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races **This data reflects employees who manage at least one other employee HubSpot by Ethnicity – Our Leaders People Managers Department Minority Group White Business Enablement 6% 94% Services 5% 95% Customer Support 11% 89% Product & Engineering 15% 85% Marketing 0% 100% Sales 10% 90% G&A 3% 97%
  • 8. 2 What progress have we made?
  • 9. 6% Of new hires in 2016 were Hispanic, compared to 4% of our current population. 7% Of new hires in 2016 were Asian, compared to 5% of our current population. 32% Of HubSpotters in leadership roles are female, a 7% increase since 2015. We’re still not where we want to be, but we’ve taken steps in the last year to hire and promote a more diverse HubSpot workforce.
  • 10. Female Male Female Male Co-Founder 0.0% 100.0% 0.0% 100.0% 0.0% C-Level 0.0% 100.0% 0.0% 100.0% 0.0% Vice President 26.3% 73.7% 26.1% 73.9% -0.2% Director 28.6% 71.4% 37.5% 62.5% 8.9% Manager 25.0% 75.0% 32.9% 67.1% 7.9% Individual Contributor 40.2% 59.8% 41.2% 58.8% 1.0% Grand Total 37.8% 62.2% 39.6% 60.4% 1.8% August-15 August-16 Management Level % of Change: Female Female Male Female Male G&A 57.1% 43.0% 62.7% 37.3% 5.6% Business Enablement 17.9% 82.1% 21.3% 78.7% 3.5% Sales 24.7% 75.3% 26.8% 73.2% 2.2% Customer Support 49.1% 50.9% 50.9% 49.1% 1.8% Product & Engineering 20.6% 79.4% 22.2% 77.8% 1.6% Services 52.0% 48.0% 52.8% 47.2% 0.8% Marketing 67.7% 32.3% 61.3% 38.7% -6.4% Department August-15 August-16 % of Change: Female Year-Over-Year Change by Gender Women at HubSpot
  • 11. Minority Group White Minority Group White Business Enablement 14.6% 85.4% 18.50% 81.50% 3.9% Sales 7.44% 92.56% 10.76% 89.24% 3.3% Services 10.60% 89.40% 13.02% 86.98% 2.4% G&A 14.10% 85.90% 15.8% 84.2% 1.7% Product & Engineering 22.22% 77.78% 21.57% 78.43% -0.7% Marketing 14.08% 85.92% 11.88% 88.12% -2.2% Customer Support 22.35% 77.65% 19.05% 80.95% -3.3% Department August-15 August-16 % of Change: Minority Minority Group White Minority Group White Co-Founder 50.0% 50.0% 50.0% 50.0% 0.0% C-Level 0.0% 100.0% 0.0% 100.0% 0.0% Vice President 0.0% 100.0% 0.0% 100.0% 0.0% Director 3.6% 96.4% 4.4% 95.6% 0.9% Manager 9.6% 90.4% 9.8% 90.2% 0.2% Individual Contributor 14.8% 85.2% 16.5% 83.5% 1.6% Grand Total 13.6% 86.4% 14.9% 85.1% 1.3% Management Level August-15 August-16 % of Change: Minority Year-Over-Year Change by Ethnicity Minorities at HubSpot
  • 13. Our numbers reflect the HubSpot employee population as of August 2016. At this time, we had 1529 full- time employees worldwide, with 1217 located in the US. Gender and Age data is global and Ethnicity data is US only. Visualizations do not include those who chose not to identify. Ethnicity reflects the EEO-1 categories required by the US government reports; we understand that these are imperfect categorizations of both race and ethnicity. As of June 2016, HubSpotters can now identify as gender neutral. We’re proud to include this category in all future HubSpot diversity publications, but did exclude it here to allow time for employees to re-identify as needed and for gender neutral candidate to apply (hint: you’re welcome here). The fine print: