The document provides information on best practices for website redesign projects. It discusses metrics to track before and after a redesign, common pitfalls to avoid, and tips for each stage of the process from planning to launch. Key recommendations include setting goals, protecting existing marketing assets, testing usability with users, and continuously optimizing and measuring performance after launch. Tools like HubSpot can help with tasks like finding assets, editing pages, blogging, building landing pages, and tracking metrics.
7 Reasons Your Website Redesign Won’t Be As Painful As You ThinkHubSpot
The document outlines 7 reasons why a website redesign may not be as difficult as initially thought. It discusses how redesigning can be done incrementally by focusing on key pages first. It also notes that the average redesign takes under a year and that metrics often see an improvement post-redesign. Outsourcing elements is common and affordable, and convincing stakeholders of the benefits is straightforward given reasons like improving user experience.
Presentation on goals and best practices for a business website redesign. Covers blogging, social media, landing pages, calls to again and how to take them into account as you do your redesign. Delivered at Interactive Day San Diego on June 16, 2010.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Jayam Web Solutions is a leading web design company in Chennai that offers mobile responsive and SEO friendly website designs in realistic price. We have 13 years of experience in this industry thus we can serve clients world-wide for all their website design requirements.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Scale your agency — quickly and profitablyWP Engine
This webinar discussed how agencies can scale their business through outsourcing and recurring revenue models like hosting and maintenance. Common challenges agencies face include turning away work due to project size/type, lacking resources to grow, needing to cut costs while supporting clients, and managing multiple content management systems. Outsourcing can reduce expenses by 35% while freeing up resources for sales. Hosting and maintenance subscriptions provide recurring, compounding revenue that increases per-website profits by 36%. Consolidating clients onto a single platform like WordPress simplifies management. The webinar addressed outsourcing as a solution to scale instantly while cutting costs and explored subscription models for recurring income streams.
The document discusses 10 mistakes to avoid when redesigning a website for SEO purposes. The first mistake is not considering SEO from the beginning of the redesign process. The second mistake is failing to audit the existing site to understand what is currently working well. The third mistake is neglecting to identify commonly searched keywords and include them naturally in new page content.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
7 Reasons Your Website Redesign Won’t Be As Painful As You ThinkHubSpot
The document outlines 7 reasons why a website redesign may not be as difficult as initially thought. It discusses how redesigning can be done incrementally by focusing on key pages first. It also notes that the average redesign takes under a year and that metrics often see an improvement post-redesign. Outsourcing elements is common and affordable, and convincing stakeholders of the benefits is straightforward given reasons like improving user experience.
Presentation on goals and best practices for a business website redesign. Covers blogging, social media, landing pages, calls to again and how to take them into account as you do your redesign. Delivered at Interactive Day San Diego on June 16, 2010.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Jayam Web Solutions is a leading web design company in Chennai that offers mobile responsive and SEO friendly website designs in realistic price. We have 13 years of experience in this industry thus we can serve clients world-wide for all their website design requirements.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Scale your agency — quickly and profitablyWP Engine
This webinar discussed how agencies can scale their business through outsourcing and recurring revenue models like hosting and maintenance. Common challenges agencies face include turning away work due to project size/type, lacking resources to grow, needing to cut costs while supporting clients, and managing multiple content management systems. Outsourcing can reduce expenses by 35% while freeing up resources for sales. Hosting and maintenance subscriptions provide recurring, compounding revenue that increases per-website profits by 36%. Consolidating clients onto a single platform like WordPress simplifies management. The webinar addressed outsourcing as a solution to scale instantly while cutting costs and explored subscription models for recurring income streams.
The document discusses 10 mistakes to avoid when redesigning a website for SEO purposes. The first mistake is not considering SEO from the beginning of the redesign process. The second mistake is failing to audit the existing site to understand what is currently working well. The third mistake is neglecting to identify commonly searched keywords and include them naturally in new page content.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Questions your PR team should be asking your paid teamDavid White
The document discusses how PR teams can use paid data to support link building efforts. It notes that while search engines love links, bloggers love them even more, making them difficult to obtain. Common link building challenges include a lack of relevant content, large creative efforts, and not understanding audiences. The document recommends PR teams use paid data on performing display domains and audience segments to help inform outreach. It also suggests immediately taking actions like checking for misspellings, pursuing social media links, partnerships, and optimizing content marketing calendars to help build links.
This document provides an overview of growth-driven design (GDD) and how to implement it to engineer growth. Some key points covered include:
- GDD focuses on developing habits, processes, and a culture for growth through continuous testing and improvement.
- The GDD website hierarchy provides a framework to focus on specific goals like usefulness, ease of use, funnel optimization, and stickiness.
- Metrics and key performance indicators are identified to measure progress on goals like conversion rates, bounce rates, time on site, and subscriber growth.
- An iterative process is outlined involving planning, research, brainstorming actions, developing tests, measuring impacts, and continually learning and improving. Regular measurement is key
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
This document provides an overview of Google Analytics 101. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It covers the different types of reporting in Google Analytics including audience, acquisition, behavior and conversions. It also discusses implementation of Google Analytics and the differences between classic and universal analytics. The document emphasizes creating a measurement plan and using Google Analytics reporting to inform business decisions.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Fix Problems not Symptoms: A Scientific Approach to MarketingChris Gaffney
This document discusses solutions-based marketing, which applies the scientific method to marketing decisions. It outlines the steps of the scientific method - formulating a question, gathering information, making a hypothesis and predictions, testing predictions, analyzing results, drawing conclusions, and retesting. It then provides examples of how to apply this approach to solve real client problems and maximize marketing efficiency over time.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
This document discusses how to properly conduct website SEO audits. It recommends segmenting audits by page types, going beyond just reporting issues to identifying their root causes, establishing a structured audit process, using tools to assist but not rely on solely, and prioritizing recommendations by factors like potential impact. The goal of an audit is to improve a website's search engine performance by surfacing issues negatively affecting it and opportunities to enhance it.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Google Panda was an algorithm update introduced by Google in 2011 to reduce "spammy" or low-quality content. It evaluates content based on user behavior metrics like time on site and bounce rate. The document discusses finding and addressing "dead content" with low engagement through tools like event tracking, in-page analytics, and conversion funnels. It suggests moving, condensing, removing, refreshing, or adding to content to make it more useful and engaging for users.
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
This document provides information from a webinar presentation on SEO. It discusses how SEO is evolving as search engines use more signals to determine results and as search queries become more conversational. It notes that keyword rankings are no longer the primary metric for SEO success. The document offers strategies for addressing pushback on this change, such as measuring organic traffic and key performance indicators over time rather than immediate keyword rankings. It emphasizes thinking beyond traditional tactics like link building and optimizing only for Google to consider other sites and platforms. The key takeaway is that SEO requires adapting to the changing search landscape and focusing on overall organic growth rather than keyword rankings alone.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It provides four tips for a successful redesign: audit existing website assets and protect them; spend more on creating content than design; make conversion experiments easy to run; and make results easy to measure. HubSpot software is presented as a way to implement these tips by facilitating blogging, SEO, lead generation, analytics and more. Customer examples show proven ROI from increased leads, conversions and traffic using HubSpot.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Questions your PR team should be asking your paid teamDavid White
The document discusses how PR teams can use paid data to support link building efforts. It notes that while search engines love links, bloggers love them even more, making them difficult to obtain. Common link building challenges include a lack of relevant content, large creative efforts, and not understanding audiences. The document recommends PR teams use paid data on performing display domains and audience segments to help inform outreach. It also suggests immediately taking actions like checking for misspellings, pursuing social media links, partnerships, and optimizing content marketing calendars to help build links.
This document provides an overview of growth-driven design (GDD) and how to implement it to engineer growth. Some key points covered include:
- GDD focuses on developing habits, processes, and a culture for growth through continuous testing and improvement.
- The GDD website hierarchy provides a framework to focus on specific goals like usefulness, ease of use, funnel optimization, and stickiness.
- Metrics and key performance indicators are identified to measure progress on goals like conversion rates, bounce rates, time on site, and subscriber growth.
- An iterative process is outlined involving planning, research, brainstorming actions, developing tests, measuring impacts, and continually learning and improving. Regular measurement is key
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
This document provides an overview of Google Analytics 101. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It covers the different types of reporting in Google Analytics including audience, acquisition, behavior and conversions. It also discusses implementation of Google Analytics and the differences between classic and universal analytics. The document emphasizes creating a measurement plan and using Google Analytics reporting to inform business decisions.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Fix Problems not Symptoms: A Scientific Approach to MarketingChris Gaffney
This document discusses solutions-based marketing, which applies the scientific method to marketing decisions. It outlines the steps of the scientific method - formulating a question, gathering information, making a hypothesis and predictions, testing predictions, analyzing results, drawing conclusions, and retesting. It then provides examples of how to apply this approach to solve real client problems and maximize marketing efficiency over time.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
This document discusses how to properly conduct website SEO audits. It recommends segmenting audits by page types, going beyond just reporting issues to identifying their root causes, establishing a structured audit process, using tools to assist but not rely on solely, and prioritizing recommendations by factors like potential impact. The goal of an audit is to improve a website's search engine performance by surfacing issues negatively affecting it and opportunities to enhance it.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Google Panda was an algorithm update introduced by Google in 2011 to reduce "spammy" or low-quality content. It evaluates content based on user behavior metrics like time on site and bounce rate. The document discusses finding and addressing "dead content" with low engagement through tools like event tracking, in-page analytics, and conversion funnels. It suggests moving, condensing, removing, refreshing, or adding to content to make it more useful and engaging for users.
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
This document provides information from a webinar presentation on SEO. It discusses how SEO is evolving as search engines use more signals to determine results and as search queries become more conversational. It notes that keyword rankings are no longer the primary metric for SEO success. The document offers strategies for addressing pushback on this change, such as measuring organic traffic and key performance indicators over time rather than immediate keyword rankings. It emphasizes thinking beyond traditional tactics like link building and optimizing only for Google to consider other sites and platforms. The key takeaway is that SEO requires adapting to the changing search landscape and focusing on overall organic growth rather than keyword rankings alone.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It provides four tips for a successful redesign: audit existing website assets and protect them; spend more on creating content than design; make conversion experiments easy to run; and make results easy to measure. HubSpot software is presented as a way to implement these tips by facilitating blogging, SEO, lead generation, analytics and more. Customer examples show proven ROI from increased leads, conversions and traffic using HubSpot.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
This document provides tips and best practices for redesigning a business website. It discusses how websites should attract website visitors through inbound marketing and content creation, convert visitors into leads and sales through optimized landing pages and calls to action, and produce measurable return on investment through analytics and experimentation. The key tips are to audit existing website assets before redesign, focus on creating valuable content over design, make conversion testing easy, and ensure results are measurable. The overall goal of a website redesign should be to get found by prospects, convert them into customers, and analyze results.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
This document provides an overview and guide for planning an effective website. It emphasizes the importance of thorough planning before development begins. The planning process should include defining marketing strategy and buyer personas, determining site functionality and content types, designing site architecture and navigation, choosing technology and platforms, and bringing all elements together in a project specification for developers. Careful planning helps avoid issues, ensures the site meets goals and user needs, and justifies the upfront costs and time invested.
Critical SEO Steps for Website Redesign - slides 20130924DemandWave
This document summarizes a presentation by Webmarketing123 on critical SEO steps for website redesigns. The presentation covers: 1) Involving an SEO expert early in the redesign process to avoid lost rankings and conversions; 2) Creating a keyword roadmap to inform content and site structure; 3) Incorporating social media signals which are increasingly important to search rankings; 4) Selecting a content management system that supports SEO best practices; 5) Clarifying calls to action so visitors understand what to do; and 6) Optimizing the site for visitors to improve conversions.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Don’t Redesign Your Website in the Dark: Master the redesign process with cus...Optimizely
- How to assemble your redesign dream team
- How to navigate the HIPPO and keep the focus on your customer
- Guidelines for validating a website redesign using customer data
The document provides tips for successfully redesigning a website. It discusses four key tips: 1) Audit the current website and protect key assets like content, links, and conversion tools. 2) Spend more resources on creating new content than on design. 3) Make it easy to run conversion experiments on landing pages. 4) Keep analytics and measurement simple focused on 3-5 key metrics. The overall goals of a redesign are to attract more visitors through content marketing, convert more visitors into leads and customers, and measure improvements in ROI.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
The Anatomy of a Website Redesign: Considerations, Costs, and RecommendationsJustin Campbell
Re-designing a website is one of the most daunting initiatives a Marketer for healthcare delivery organizations and vendors, can undertake. Your website should be a living, breathing and changing asset. It must be edited and improved constantly. In this session, we will share best practices and our lessons learned in executing a website redesign.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Everyone hates website redesigns.
We all know that your website is life-critical to your company. Yet the traditional web design process is deeply flawed and oh, so frustrating. Worse, all too often it doesn’t even deliver the results your business needs to grow and thrive. You’re wasting time and resources and missing out on opportunities in the process.
It's time to find a better way. You need Growth-Driven Design.
Growth-driven design is a process of ongoing modular website design, testing, and iteration, rather than the traditional large, expensive, fixed-scope website redesign process. It allows companies to incorporate real-time visitor behavior into the design process for faster turnaround and improvements, and signficantly less up-front risk.
The document discusses 5 steps for achieving content ROI:
1. Set realistic content goals aligned with business and user needs
2. Establish measurable key performance indicators (KPIs) for goals
3. Understand the investment required to create and distribute content
4. Measure ROI by evaluating qualitative and quantitative performance against investment
5. Optimize content based on performance, which could include redistributing, rewriting, or removing underperforming content
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Revolutionizing the Digital Landscape: Web Development Companies in India
The Science of Website Redesign
1. Did you know?
53% of website redesign projects are
done internally.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
2. Did you know?
People now spend more time on social
media than in their email inbox.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
3. Did you know?
68% of marketers did a website
redesign in the last 12 months.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
4. Did you know?
78% of internet users conduct product
research online.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
5. Did you know?
91% of people unsubscribe from email
lists.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
6. Did you know?
86% of people skip over TV ads using a
DVR.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
7. Did you know?
76% of consumers want a website that
makes it easy to nd what they want.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
8. Did you know?
37% of marketers did not measure any
metrics for their last website redesign.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
9. Did you know?
About 1/3 of marketers were not happy
with their last website redesign.
The webinar will begin shortly.
Twitter:
• Hashtag #WebSci
• Presenter @mvolpe
10. Did you know?
Inbound marketing focused companies
have a 61% lower cost per lead.
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• Hashtag #WebSci
• Presenter @mvolpe
11. Did you know?
Over 44% of direct mail is discarded
before people even look at it.
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• Hashtag #WebSci
• Presenter @mvolpe
12. Did you know?
There are over 200,000,000 people on
the US “do not call” list.
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• Hashtag #WebSci
• Presenter @mvolpe
13. Did you know?
Only 49% of website redesign projects
nish and launch on time.
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• Hashtag #WebSci
• Presenter @mvolpe
14. Did you know?
The marketing team initiates 55% of
website redesign projects.
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• Hashtag #WebSci
• Presenter @mvolpe
15. Did you know?
Over 4,500 companies use HubSpot for
their all-in-one marketing system.
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• Hashtag #WebSci
• Presenter @mvolpe
16. Did you know?
Websites with blogs get 55% more
tra c.
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• Hashtag #WebSci
• Presenter @mvolpe
17. Did you know?
HubSpot customers have generated
over 5 million leads.
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• Hashtag #WebSci
• Presenter @mvolpe
18. Did you know?
The average HubSpot customer grows
their lead generation 12% every month.
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• Hashtag #WebSci
• Presenter @mvolpe
19. Did you know?
The average HubSpot customer gets 4
times more leads after 5 months.
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• Hashtag #WebSci
• Presenter @mvolpe
20. Did you know?
Companies who blog get 79% more
followers on Twitter.
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• Hashtag #WebSci
• Presenter @mvolpe
21. Did you know?
Both Google and Salesforce.com have
invested $ in HubSpot.
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• Hashtag #WebSci
• Presenter @mvolpe
23. Before We Begin
Questions? Use webinar interface, or Twitter
#WebSci
Afterparty! Use Twitter #WebSci after the
webinar, or Facebook.com/HubSpot
We will make a video recording and slides
available for download in ~24 hours
25. Today’s Presenter
Mike Volpe
Chief Marketing O cer
HubSpot
mvolpe@hubspot.com
HubSpot.com/MikeVolpe
Twitter.com/mvolpe
LinkedIn.com/in/MikeVolpe
Facebook.com/mvolpe
MikeVolpe.com
26. Methodology
The data in this webinar came from:
• Surveys of 100+ consumers, 100+ marketers,
100+ agencies
• Interviews with marketers and consumers
• User testing of homepage designs
• 12 years of marketing experience
27. Which website is better?
• Website tra c has doubled
• Lead ow has doubled
-- Noel Huelsenbeck, CEO, Vocio
28. Which website is better?
• Website tra c has doubled
• Lead ow has doubled
-- Noel Huelsenbeck, CEO, Vocio
29.
30.
31. 1
WHEN
How often should you do
a website redesign?
When is the right time to
redesign your website?
32.
33.
34.
35. TAKEAWAY:
Most people think you
should redesign your
website every 1-2 years.
Who cares what they think?
#WebSci
51. 3
WHY
Why does your website exist?
Why should you redesign
your website?
52.
53.
54.
55.
56.
57.
58.
59.
60. TAKEAWAY:
Have a clear purpose for
your website, and a clear
goal for your website
redesign project.
#WebSci
61. 4
COST
How much should a
website redesign cost?
How long should a
website redesign take?
62.
63.
64. Cost of Website Redesign
Cost of Website Redesign in Dollars
Average $54,596
Average (w/o $1m project) $38,572
Median $10,000
High $1,000,000
Low $0
Sample size 60
65. Cost by Internal / External
Cost of Website Redesign Project
by Internal or External Project
Internal Project External Project
Average $30,106 $69,586
Median $10,000 $13,000
Sample size 18 39
71. 5
WHAT
What should I focus on during
a website redesign?
What should my homepage
look like?
72.
73. Consumers: “If you could o er advice to someone who is about to design a new website,
what would be the ONE most important thing you would tell them?”
81. Seth Godin on Website
Redesign
“I'm going to go out on a limb and beg you
not to create an original design. There are
more than a billion pages on the web.
Surely there's one that you can start with?”
“Your car isn't unique, and your house
might not be either…”
http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-a.html
92. Marketers and Agencies: “What statistics did you track before
and after a website redesign? (list up to 5 metrics)”
93. Good and Bad Metrics
Better Metrics Worse Metrics
• Visitors • Bounce rate
• Leads • Time on site
• Sales • Page views
• Conversion % • Pages / visit
• All of the above, but by • “Hits”
source • Google rank
94.
95.
96.
97.
98.
99. TAKEAWAY:
If you measure stats, and
they improve, you’re happy.
If they don’t improve, you’re
just not done yet.
#WebSci
100. 7 HOW TO DO
A WEBSITE
REDESIGN
(Driven by science)
101. Before the Redesign
• Know your website’s purpose
• Get metrics in place
• Set a goal for the redesign – have metrics for
that goal
• Benchmark vs. competitors
• Audit your website assets to protect them
102. Website Redesign Pitfalls
• Removing valuable content
• Losing value of inbound links
• Losing SEO rankings
• Losing social media mojo
• Changing good conversion points
108. During the Redesign
• Protect your marketing assets
• Test usability with real users
• Build the new website with tools to empower
your team (CMS, LP, blog, analytics)
119. Website Redesign Cheat Sheet
Before During After
• Know your website’s • Protect your • Continue to test and
purpose marketing assets optimize
• Get metrics in place • Test usability with • Measure against
• Set a goal for the real users goals
redesign – have • Build the new • Keep building your
metrics for that goal website with tools to website –more
• Benchmark vs. empower your team content, more o ers,
competitors (CMS, LP, blog, etc.
• Audit website assets analytics)
to protect them
120. Thank You!
Mike Volpe
Chief Marketing O cer
HubSpot
mvolpe@hubspot.com
Your Next Step:
Free website assessment
www.HubSpot.com/IMA