Doing a Website Redesign for Marketing Results

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The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.

Business News & Politics

Website Redesign for Marketing Results
Mike Volpe
g
VP Marketing
HubSpot

Agenda

• Importance of Yo r Website
Your
• Right and Wrong Reasons
• Seven Website Redesign Tips

People Blocking Marketing

Can Spam Act Signed into Law

Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

Interruption Permission

Doing a Website Redesign for Marketing Results

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