The document provides tips for successfully redesigning a website. It discusses four key tips: 1) Audit the current website and protect key assets like content, links, and conversion tools. 2) Spend more resources on creating new content than on design. 3) Make it easy to run conversion experiments on landing pages. 4) Keep analytics and measurement simple focused on 3-5 key metrics. The overall goals of a redesign are to attract more visitors through content marketing, convert more visitors into leads and customers, and measure improvements in ROI.

1. Website Redesign
Tips and Tricks
Prepared by
Mr Rishikesh Someshetti (MD & CEO)

2. Why do you have a business
website?

3. 1
The Wrong Reasons for a Redesign
• “We have a new corporate look and feel.”
• “I’m tired of the old website.”
• “It’s been 12 months since the last redesign.”
• “The design department wants to.”
• “The CEO wants to do it.”

4. 2
Website Redesign – Half line
Happiness
Your Company
Your Prospects
Time
Launch
6 Months
12 Months

5. 3
Billboard in the desert ?
Buy Now

6. 4
The Right Reason for Website Redesign
 “Get found by more prospects.”
 “Convert more prospects into leads and customers.”
 “Branding” might be a good reason… if it will drive the goals
above.

7. Business websites
are for
lead generation.

8. 5
Which is better?
• Website traffic has doubled
• Lead flow has doubled
-- Noel Huelsenbeck, CEO, Vocio

9. 6
What do you want ?
Ugly & Crowded
Beautiful & Empty

10. The 3 Keys to a Successful Website

11. Website should
Attract prospects

12. 7
How do you attract prospects?
Use Inbound Marketing to Get
Found:
 Create great content
 Optimize that content for search (SEO)
 Promote that content using social
media

13. 8
Content drives visitors
• Search engines like fresh content
(SEO)
• People like fresh content (social
media)
• More content means more tickets
in lottery

14. 9
Publish Everything
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases

15. Websites should convert
visitors to leads.

16. 10
All websites need landing pages
Target Market
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads).
Website Visitors
Leads
A cost becomes a benefit.
Opportunities
Customers

17. 11
Calls to Action

18. 12
Landing Pages

19. 13
Landing Page Uses
• Call to action on website homepage
• Links in all email newsletters / emails
• Use for all pay-per-click ads
• Next step after tradeshows or events

20. Websites should produce
measurable ROI.

21. 14
Measurement is easy online
Flickr: akisra

22. 15
Metrics Drive Website Design
• A redesign without measurable improvements
is a waste of time.
• Know your current stats and goals before
starting the redesign.

23. 16
3 Keys to successful website
1.
Get Found: Attract website visitors
2.
Convert: Visitors to leads & sales
3.
Analyze: Produce measurable ROI

24. Tips for a Successful
Website Redesign Process

25. 17
Website Redesign Tip #1
Audit your website, then
protect
your key assets.

26. 18
Avoid website redesign pitfalls
1. Take an inventory of your website assets.
•
Content, inbound links, keyword rankings, conversion
tools
2. Protect your assets during the redesign.

27. 19
Website redesign pitfalls
• Removing valuable content
• Losing value of inbound links
• Losing keyword rankings
• Changing good conversion tools
• Destroy your assets and you’ll get a drop in traffic
and leads.
• You’ll also have wasted time, effort and money.

28. 20
Website Assets = Content
• How many pages do you have?
• How many will be killed?
• Will pages move to a new URL?
• How many new pages will you create?
• What is your most popular content?
• What is your most powerful content?

29. 21
Website Assets = Links
• How many inbound links do I have?
• What interior web pages have links?
• Where are my links coming from?
• What are my most powerful links?

30. 22
Website Assets = Keyword Rank
• What keywords do I rank for today?
• What keywords do my competitors rank for?
• What keywords should I want to rank for?
• How has my keyword rank changed?

31. 23
Website Assets = Conversion Tools
• What generates most of my leads?
• What are my best conversion tools?
• How can I increase conversions?

32. 24
Use NetGains Business Tools to find your assets

33. Protecting Your Assets
25
•
If you change domains, use a 301 redirect for each individual page.
Not all pages globally.
•
Have a permanent redirect (check at http://www.WebsiteGrader.com)
•
Identify all URLs with assets (content, keyword
rank, links, conversions) and:
• Keep this content on the new website
• 301 Redirect old URL to the new URL for that page
• Maintain SEO / content characteristics

34. 26
Website Redesign Tip #2
Spend resources on
creating content, more
than beautiful design.

35. 27
Website Redesign
“I'm going to go out on a limb and beg you not to create an
original design. There are more than a billion pages on the
web. Surely there's one that you can start with?”
“Your car isn't unique, and your house might not be either…”

36. 28
You should control your website
(not the other way around!)

37. 29
Create Great Content by Blogging

38. 30
Blogging attracts more links

39. 31
Blogging attracts more visitors

40. 32
Blogging brings social media success

41. 33
Use NetGains Business tools to blog

42. 34
Website Redesign Tip #3
Make it easy to run
conversion experiments.

43. 35
All website need landing pages
• Limited navigation
• Clear and simple
• Form above fold

44. 36
Track your conversion rate

45. 37
Conversion Experiments
32% Conversion
53% Conversion

46. 38
Faster Experiments – Faster Results

47. 39
Landing page editing
• How fast can you launch a new landing page?
• Can one person do it in 15 minutes?
• What is the cost of experimentation?

48. 40
Use NetGains tools to build landing pages

49. 41
Website Redesign Tip #4
Make it easy to
measure results.

50. 42
Avoid Paralysis by Analysis
• Don’t measure everything.
• Simple is better than complicated.
• Focus on 3-5 metrics.

51. 43
Website redesign summary
3 Keys to a Successful Website
•
Get Found: Attract website visitors
•
Convert: Visitors to leads & sales
•
Analyze: Produce measurable ROI
4 Tips for Website Redesign
• Audit your website, then protect your key assets.
• Spend resources on creating content, more than beautiful
design.
• Make it easy to run conversion experiments.
• Make it easy to measure results.

52. 44
How to put all pieces together?
d.j.k. on flickr

53. Complicated & Confusing
Easy & Integrated

54. Thank You
Contact Information
NetGains Technologies Pvt. Ltd.
Phone : +91 6139 7100
708 / 709, Corporate Avenue,
Email Id : sales@netgainstechnologies.com
Sonawala Road, Near Udyog Bhavan,
Website : www.netgainstechnologies.com
Goregaon (E). Mumbai-400 063. India.