Overview of web analytics, Google analytics and how it can help your digital business.

3. Make decisions based on actions by real people, rather than blind speculation

4. Track and measure results – fine tune your strategy, do more of what works, stop doing what doesn't work

5. Test different options to improve ROI

7. Comprehensive features

9. Google “Web Analytics” for more options

11. How they navigate through it

12. How they become customers / convert

13. If they don't convert, where do you lose them?

14. How well your content is performing

15. Track conversion stats via AdWords and other advertising channels

16. ... and much, much more Google Analytics support resources: http://www.google.com/analytics/support.html