A Useful Guide to Google Analytics
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Presentation given to GoWeb. Overview of several important areas that a communicator needs to know about Google Analytics, Tag Manager, and Data Studio.
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참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
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Web analytics provides insights into website visitors' behaviors that can help businesses improve efficiency and increase profits. It allows tracking things like how people find and navigate a site, where they convert or don't convert, and how well content performs. Free tools like Google Analytics or paid options like Coremetrics and WebTrends give comprehensive data to test and optimize website strategies.
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참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
Web analytics
Web analytics provides insights into website visitors' behaviors that can help businesses improve efficiency and increase profits. It allows tracking things like how people find and navigate a site, where they convert or don't convert, and how well content performs. Free tools like Google Analytics or paid options like Coremetrics and WebTrends give comprehensive data to test and optimize website strategies.
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This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
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At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
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Google Analytics is a free tool that lets publishers measure website traffic, conversions, and user behavior. It provides insights into how visitors arrive on the site and what they do once there. Key metrics include acquisition, behavior, content, social, mobile, and conversions. Google Analytics tracks analytics using code that is added to website pages. It provides reports on metrics like traffic sources, user paths, and goals that can help publishers understand user behavior and improve performance.
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I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
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To know more about web analytics and internet marketing log on to:
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Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
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Using site search terms to inform your content strategy
Creating meaningful dashboards and automating your emailed reports
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This workshop will dive into the inner depths of this analytics tool while staying focused on what really matters to your key stakeholders.
We’ll be using case studies of Google Analytics implementations from real nonprofit websites, campaigns, and mobile apps to illustrate all these hidden secrets. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
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Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
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To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
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Join us on how we go from collecting data on the web and mobile to discussing how each data point contributes to the affinity and closing with how that data can be used via Cross-Channel Recommendations (Algorithms and Affinity Emphasis), Segmentation, and Behavioral Triggers.
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Using service provider names to identify your audience
Using site search terms to inform your content strategy
Creating meaningful dashboards and automating your emailed reports
Best practices for filtering, campaigns, and event tracking
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We’ll be using case studies of Google Analytics implementations from real nonprofit websites, campaigns, and mobile apps to illustrate all these hidden secrets. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.
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Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
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1. Set up Google Analytics and funnels/goals to track key metrics like conversions and where visitors came from.
2. Use Google URL Builder to track social media links with campaign details to see what content is converting.
3. Track micro and macro conversions to understand visitor actions leading to goals and what needs improvement to increase conversions.
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Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Review this deck to learn how to track your visitor journey and make better decisions in your online marketing campaigns.
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This document discusses how Texas A&M University used their mobile campus app during Hurricane Harvey to send emergency notifications and updates to students, faculty, and staff. The app saw a large increase in usage during the storm, with over 600,000 page views and 10x more daily users than normal. It effectively delivered time-sensitive messages through push notifications regarding class schedule changes, parking, and storm status. The success of the app in this crisis has led the university to reconsider making emergency notifications through the mobile app a more integral part of their overall emergency communication strategy going forward.
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Presentation given at the Kurogo Higher Ed Mobile Conference. Describes our marketing strategy for the university's mobile app. It leverages the relationship we have with content holders to increase the reach over what we could do on our own.
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This document discusses developing a mobile website for Texas A&M University. It begins by outlining the history of TAMU's mobile web presence, including launching a mobile site in 2000 and an iPhone app in 2009. It then covers key aspects of mobile web development like choosing between native apps and mobile web, designing content for smaller screens, and ensuring a good user experience across different devices. The document concludes by discussing lessons learned from TAMU's mobile initiatives and introducing contacts for more information.
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ESSENTIAL COMMUNICATION: Using a mobile app for personalized messaging and em...
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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website = https://digitaldiscovery.institute/
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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• Google now uses AI to generate answers.
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How to find topics that algorithms love
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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A Useful Guide to Google Analytics
- 1. A useful Guide to Google Analytics
- 2. Why Are We Here? Data Driven Decision Making
- 5. Pay attention after a redesign too After a redesign, monthly traffic to a group registration form decreased by almost 80% (July 1, 2017 – October 3, 2017)
- 6. Configuration Tips In order to use the data to make decisions, you have to make sure the data is actually good.
- 7. CASE STUDY: GREAT EXPECTATIONS NEW WEBSITE
- 8. HOUSTON, WE HAVE A PROBLEM!
- 9. WE NEEDED TO EXCLUDE OURSELVES….
- 10. Annotations
- 11. Google Tag Manager Making analytics easier
- 12. Tag Manager
- 13. Tag Manager • Auto-Event Triggers Set a tag to fire based on certain on-site events — page views, clicks, form submissions, errors, timers, and more — without any extra code. • Click Set a tag to fire when a particular element is clicked — for example, when a user clicks “download buttom” inside your site or a ‘learn more’ button or a link that leads away from your site. • Custom Event Set a tag to fire based on a custom logged event, such as a user watching a video on your site or scrolling to a certain point on the page. • Form Submission Set a tag to fire when a particular form is submitted — no additional code required. • Page View Set a tag to fire when a particular page is viewed, like when the page URL matches your thank-you page.
- 14. Campaigns Measure your traffic coming from email, social media, advertisements, and other non-website sources
- 15. Campaign Codes
- 16. Campaign Codes
- 17. Important Metrics What are the most important pieces of data to look at?
- 18. Important Metrics We are overloaded with data. All data is not the same.
- 19. “Vanity Metrics” Pageviews is not actually terribly important. This is the modern version of the 1990s counters. Every site has its own most important metric depending on the content/audience/etc. Identify that that is for your sites.
- 20. Important Metrics So what then is important to know? • Sessions - better than Pageviews • Visitors - unique visitors, new vs. returning • Acquisition Channels - where is your traffic coming from? • Bounce Rate - how engaged are your users?
- 23. Adding a segment
- 24. Segments can... Let you use all of the standard dashboard reports...on just the content that you define in the segment.
- 25. Goals & Conversions Have a way to measure success
- 26. What is a goal? Tracked measurement of an action on your page that you have determined is valuable.
- 27. Types of goals When most people hear goal or conversion they think of tracking revenue. “GOAL” = $
- 28. Types of goals MANY different types of events you can track in Google Analytics like: • Downloads of a named PDF (ie. brochure, student handbook or PPT) • Views of a specific page (ie. application confirmation, event registration) • Completions of a form (ie. feedback form, inquiry form, newsletter sign-up form) • Engagement measurements (ie. specific time on site, # pages per visit, amount of time watching a video)
- 30. More info about goal completers
- 31. Data Studio “Beautiful data visualization starts here.” - Google
- 34. CASE STUDY: MESSAGE WHAT HAPPENED WITH HARVEY?
- 35. Questions? Erick Beck ebeck@tamu.edu Joe Prather joeprather@tamu.edu Diana Tomlin dtomlin@txamfoundation.com GoWeb Documentation https://goweb.tamu.edu/groups/analytics/
- 36. Erick Beck | Joe Prather Marketing & Communications Diana Tomlin Texas A&M Foundation April 20, 2018