Google Analytics is a free web analytics service that provides statistics and tools to analyze website traffic and marketing campaigns. It can track metrics like leads, sales, and ROI. Using Google Analytics, businesses have increased profits and optimized their digital strategies. The Amari Hotel Group saw a 44% boost in online bookings in one month by analyzing visitor paths with the Multi-Channel Funnels report. Ariat International increased conversion by 14% and per-visit value by 17% by testing content and optimizing marketing channels. Mobile analytics are also important as more interaction occurs on smartphones. The future includes universal analytics across devices and remarketing to reach customers across platforms.

2. 5 Steps
To Growing Your Profitable Leads & Sales

3. IsYourWebsiteMakingAllTheMoney YouNeed?
➢ How many have a website in the
room?
➢ Who wants more leads / sales & lower
costs?

4. 10M+ Websites Have
Google Analytics
Are you one of them?

5. Keyword Phrases
Triggering Leads?
Do you know which they are?

6. Why should you collect website
data that helps analyze your
business and marketing?

7. Wasted Money & Time – Website & Advertising
➢ Losing website visitors & leads
➢ How qualified are your
prospects?

8. The potential of Google Analytics is not limited to
any particular business or country

9. Google Analytics Is FREE!
➢ Worth $100`000`s
➢ Do not under estimate it as its
free

10. Step1

11. What isGoogleAnalytics?
Howcanit increaseyoursales& ROI?

12. What IsGoogleAnalytics?
Google Analytics is a free Web
analytics service that track website
traffic, provides statistics and basic
analytical tools for search engine
optimization (SEO) and marketing
purposes. ...Google launched the
service in November 2005
after acquiring Urchin.

13. GoogleAnalytics Features
Analytics
Tool
Content
Analytics
Advertising
Analytics
Conversion
Analytics
Mobile
Analytics
Social
Analytics

14. AnalyticsTools

15. Dashboards (Can customize)
Analytics
Tools
➢ Adwords campaigns
➢ SEO campaigns
➢ Social Media campaigns

16. SiteSearch
Find out what your visitors are really looking for
➢ Find missed product opportunities & speed
up time to conversion (Leads & sales)
Analytics
Tools

17. In Page Analytics
Visually analyze how visitors move
around your website
Analytics
Tool

18. Find out whether visitors complete the
actions you expect them to in each page
EventTracking
Analytics
Tools

19. Event Tracking (Customised work)
Track clicks on buttons and links
➢ Get a more detailed understanding of your
visitors behavior
Analytics
Tools

20. RealTime Reporting
Measure immediate effects of your
marketing campaigns
Analytics
Tools

21. Create and analyze your own custom segments
CustomVariables
Analytics
Tools

22. AdvancedSegmentation
Analytics
Tools
Why do some visits result in a $150 sale while
others don't?

23. Analyze the path a visitor takes on your site
FlowVisualization
Analytics
Tools
➢ Where do you lose your visitors attention?

24. Sharing
Analytics
Tools
Easily share data and insights with your team
➢ Speed up the decision making process

25. GoogleAnalyticsGoals
Goals in Google Analytics allow you to track
specific visitor interactions on your website. For
example, you can track things like form
submissions, button clicks, account creations,
and eBook downloads.
Then, once a visitor performs the specific
action you’ve defined as a goal, Google
Analytics records that as a conversion.

26. MobileAnalyticsOverview

27. MobileAnalytics
Google Analytics lets you measure mobile
sites, apps and visits from web enabled
mobile devices
Analytics
Tools

28. Provides end to end measurement of
the entire customer journey
MobileAppAnalytics
From discovery to download,
through to engagement
Analytics
Tools

29. Create the best user experience across
screens and devices
MobileAnalytics
Tools

30. Mobile
Understand Cross Platform
Consumer Behavior
Analytics
Tools

31. Mobile & tablets are being used when TV is being
watched, which is typical consumer behavior

32. Collect data to create an
excellent user experience
across multiple devices

33. Content Analytics Overview

34. Content Analytics
Find your site’s top content and hidden gems
Google
Analytics
Features

35. Content Analytics
Google
Analytics
Features

36. Content Experiments
Test variations of your pages for conversions
➢ Eliminate the guesswork from designing
your website
Content
Analytics

37. Conversion Analytics
Google
Analytics
Features
Measure sales, downloads, email opt in’s,
video plays, leads & other actions
(Goals and events)

38. Conversion Analytics
Google
Analytics
Features

39. E Commerce Reporting
Identify your best selling
products and most valuable
promotions
➢ Increase sales and
win customer loyalty
Google
Analytics
Features

40. E Commerce Reporting
Google
Analytics
Features

41. Track Offline Campaigns
Track offline campaigns that direct users to your site
➢ Optimize and improve offline marketing
Google
advertisement
Analytics
Features

42. Conversion Analytics Summary
Understand how visitor behavior leads to
profitable actions
➢ Adjust your site and marketing
programs
Google
Analytics
Features

43. Advertising Analytics
Learn how your advertising affect leads,
sales and ROI
➢ Find what works and what
doesn’t
Google
Analytics
Features

44. Make Your SEM More Effective
Measure SEM campaigns across
Google, Bing, Yahoo and more
➢ Easily see any differences in
conversion rates for different
ad placements or landing
pages
Advertising
Analytics

45. Multi Channel Funnels
Learn which marketing
channels introduce visitors
to your products and
which win sales
Google
Analytics
Features

46. Multi Channel Funnels
See how your multiple advertising campaigns work together
➢ Gives you the full picture of which part of your marketing
starts the conversation, contributes & the last click
Google
Analytics
Features

47. Social Analytics Overview

48. Social Plugins Report
Discover what your visitors are
sharing and where they are sharing it
Social
Reports

49. Social Reports
Measure the impact Social Media has on your business
goals and conversions
➢ Quantify The Value Of Social
Google
Analytics
Features

50. Social Reports
Google
Analytics
Features

51. Which Social Sources Refer Engaged Visitors?
Understand which communities
matter for your brand
Social
Reports

52. Tracking Your Mobile
Advertising Campaigns

53. MobileAdsMeasurement
Understand how mobile
delivers value to
your business
Mobile
Analytics

54. Mobile Ads Or Mobile Apps
Optimize mobile ad campaigns for
better ROI
Advertising
Analytics

55. Visitor Flow Visualization and Goal Funnels
See where they enter, where they get stuck and where
they leave
➢ Discover strengths / weaknesses in your website
and your marketing programs
Google
Analytics
Features

56. Visitor Flow Visualization and Goal Funnels
Google
Analytics
Features

57. Questions?

58. Step 2

59. 5 Key Sales Growth
Reports Revealed
(Customized)

60. Page Efficiency Analysis
Report

61. Page Efficiency Analysis
Report
How well is it doing its job?
Page
Title

62. Page Efficiency Analysis
Report
Page engagement / content consumption
Page
Title

63. Page Efficiency Analysis Report
What value was created by the content
for our business?
Page
Title

64. Page Efficiency Analysis Report Referal Source

65. Page Efficiency Analysis Report
All streams of traffic to the site

66. Page Efficiency Analysis Report
How many visits from each channel

67. Page Efficiency Analysis Report
Valuable activity completed

68. Page Efficiency Analysis Report
Outcomes- How much business value was added

69. Google Analytics Or Obama Sexy ?

70. Site Speed Analysis
Uncover problems before your customers do
➢ Find and fix slow pages. Improve your
SEO and conversions (Leads & sales)
Content
Analytics

71. SPEED: Business Impact of Speed
Increased
page load
time
Increased
bounce rate

72. SPEED: Business Impact of Speed
Increased
page load
time
Decreased
revenue

73. SPEED: Business Impact of Speed
Increased
Page speed
Increased
revenue

74. Google HTTPS Change Impact
(not provided)

75. Google HTTPS Change Impact
Subscribe to our channel
for valuable more info
youtube.com/Askandyadvicenow

76. Questions?

77. Breakout Session 15 minutes
(Top 5 conversion killers on website)

78. Step 3 – Does Google Analytics Work In ‘Real Life’?

79. Examples Of Increased Sales & Profits

80. Boosted Website Sales By 44% In 1
Month Using Google Analytics Multi
Channel Funnel Report*
*Report shows which channels
customers interacted with during the 30
days prior to converting or purchasing
The Amari Hotel GroupCase
Study

81. The problem:
Needed to boost online bookings
Find out customer behavior prior
to making their booking
Wanted to see how email
marketing affected their marketing
funnel
The Amari Hotel GroupCase
Study

82. Google Analytics Multi Channel Funnels - Interpreting the numbers
58% of the visitors were making buying
decision in a single visit
Visitors needed more detailed information
to help them decide
Reports allowed Amari to create new
landing pages with the neededcontent
After a month, bookings using these new
landing pages were up 44%
The Amari Hotel GroupCase
Study

83. What did they do wrong?
➢ Amari assumed that all visitors
visit multi channels before
making a decision
➢ Their landing pages didn’t
contain
detailed information
The Amari Hotel GroupCase
Study

84. Actions & Learnings
57% of all transactions were due to
multipath interactions
Increased Google Adwords display
advertising to connect with visitors
after they left the website
Result - 11% increase in sales
The Amari Hotel GroupCase
Study

85. Google Analytics Case Study 2

86. ➢ Ariat is the leading equestrian footwear and apparel
brand in the United States
➢ Ariat.com - is an e-commerce sales channel
Ariat InternationalCase
Study 2

87. What they did
➢ 2010 - Invested in new website
➢ To get a ROI decided to use GoogleAnalytics
➢ The reporting on the performance of digital
marketing channels (Display, Paid Search,
Social Media, Email) was critical
Ariat InternationalCase
Study 2

88. What they did
➢ Needed to test the shopping experience-
Videos, reviews, product specifications–
How were they used and affectingsales?
➢ Allowed optimal budget planning &
campaign optimization
Ariat InternationalCase
Study 2

89. Ariat InternationalCase
Study 2
➢Increased conversion by 14%
➢17% increase in per visit value
Outcome:

90. Ariat InternationalCase
Study 2
➢Decreased shopping cart abandonment by 10%
➢Multi channel funnel tracking identified key
success factors for email campaigns, Social Media
marketing & Google Adwords display adverts
Outcome:

91. Questions?

92. Step 4 Mobile Analytics

93. 37%
52%
2011 2012
Smart phone penetration
in Australia

94. 36% of our daily media
interaction are on a smartphone
59% of smartphone users use
online shopping

95. Analytics For Mobile Websites

96. Analytics For Mobile Apps
Measure how users interact with your app

97. Analytics For Mobile Apps

98. “What you can’t measure,
You can’t manage”

99. Conclusion
Mobile analytics can not be ignored
Mobile is not just the future, it is here,
NOW

100. Questions?

101. Step 5

102. The Future For Online &
Offline Businesses

103. Lead Generation
Where do you spend your time?
Online or Offline?

104. Do You Know?
Australian businesses generate
• $200 Billion +
•via the internet annually

105. If You Have A Offline Business
An online presence
is essential

106. Universal Analytics

107. Universal Analytics
Track user interaction with every digital device,
call centers, point of sale systems etc

108. Remarketing with Google
Adwords & Analytics

109. Use Remarketing
Show targeted ads to people who have
visited your website
Reach the right customers,
quickly and easily
Advertising
Analytics

110. Remarketing
You Website Other Sites
EXIT
Return conversion

111. Track conversions on banner ads, email marketing,
and other offline marketing initiatives
Understand where are you losing / making money

112. Visitors come once but
don't return or convert,
WHY?

113. 1. You're marketing your site to the wrong audience
2. Your site content and design are not optimized for
engagement and conversions

115. Goals – Track ROI
Is your website
investment making or
wasting money?

116. Goals – Track ROI

117. Competitors Taking Advantage Of Google Analytics?