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Seo workshop presentation june

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Arrow Internet Marketing
Arrow Internet Marketing

The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.

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  Foundation course: Covering the basic essentials SEO and Analytics training Outline Presented by Jasmine Batra
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Will Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? ,[object Object],[object Object],[object Object]
SEO Process ,[object Object]
SEO Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ranking Results ,[object Object],[object Object],[object Object],[object Object]
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object]
How to Create Content ,[object Object],[object Object],[object Object],[object Object]
Producing Content for SEO Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Targeting ,[object Object],[object Object],[object Object],[object Object],Blog post Buzz Words Long tail Product page Evergreen words Strong keywords
The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO copywriting does not mean
Black Hat SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pillars of Success
Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Analytics? ,[object Object],[object Object]
Providing Answers to Difficult Questions How are visitors using my site? Am I creating effective content? Where and when are visitors abandoning my shopping cart? How do I improve site interaction? How can I make my marketing campaigns more effective and accountable?
Using Analytics ,[object Object],[object Object],[object Object]
Using Analytics
Defining Goals/ Conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Conversion Funnel 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase
Analytics ,[object Object],[object Object],[object Object]
Create Context for your Data ,[object Object],[object Object],[object Object]
Creating Context with Visualisations
Data Driven Decision Making
User Manager ,[object Object],User manager permissions
Administrators and Users ,[object Object],[object Object],Displays user type: Administrator or user
Adding a New User ,[object Object],[object Object],[object Object],Enter user’s email
Adding a New User ,[object Object],[object Object],[object Object],Set user privileges
Modifying Access ,[object Object],Edit user info and access type link
[object Object],[object Object],Profiles Your website profiles are updated here
Analytics Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Report Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Report Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting date and comparison date ranges ,[object Object],[object Object]
Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bounce Rates ,[object Object],[object Object]
Exit Rates ,[object Object],[object Object],[object Object]
Increasing Conversions ,[object Object],[object Object],[object Object],[object Object]
Installing the Google Analytics Tracking Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started with Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the Code ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object]
What We Have Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seo workshop presentation june

  • 1.   Foundation course: Covering the basic essentials SEO and Analytics training Outline Presented by Jasmine Batra
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  • 20. Providing Answers to Difficult Questions How are visitors using my site? Am I creating effective content? Where and when are visitors abandoning my shopping cart? How do I improve site interaction? How can I make my marketing campaigns more effective and accountable?
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  • 29. Data Driven Decision Making
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Editor's Notes

  1. Presented by Jasmine Batra
  2. 19th November 2009 Presented by Jasmine Batra
  3. 19th November 2009 Presented by Jasmine Batra
  4. 19th November 2009 Presented by Jasmine Batra
  5. 19th November 2009 Presented by Jasmine Batra
  6. You don't need an SEO audit to tell you what you already know An SEO Audit should give you Both strategic and technical advice & give you more than just action items 19th November 2009 Presented by Jasmine Batra
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  9. 19th November 2009 Presented by Jasmine Batra
  10. 19th November 2009 Presented by Jasmine Batra
  11. On page influences as well as step-by-step methodology. You will have a chance to actually work on your pages in class and benefit from hands-on practice as well as direct coaching from 19th November 2009 Presented by Jasmine Batra
  12. 19th November 2009 Presented by Jasmine Batra
  13. 19th November 2009 Presented by Jasmine Batra
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  15. 19th November 2009 Presented by Jasmine Batra
  16. Spamdexing is creating pages specifically for search engines , in an attempt to get a high ranking in SERPS for particular obscure phrases. Cloaking is a Black Hat SEO technique, where the content of the web site changes depending on the identity of the surfer. This is done by making a cloaking script which delivers content based on the I.P. address or the User-Agent HTTP header of whatever is requesting the page, in short - finding where the surfer came from. Data mining, also known as scraping, (aka a scraper site) is the black hat SEO practice of making Web pages, or even complete websites out of information already on the Internet 19th November 2009 Presented by Jasmine Batra
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  40. 19th November 2009 Presented by Jasmine Batra
  41. 19th November 2009 Presented by Jasmine Batra
  42. The visitor who exits might have visited other pages on your site, but just exited on that specific page 19th November 2009 Presented by Jasmine Batra
  43. 19th November 2009 Presented by Jasmine Batra
  44. 19th November 2009 Presented by Jasmine Batra
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  49. 19th November 2009 Presented by Jasmine Batra